Consumer Health in Spain
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Perceived immunity/protection from Coronavirus (COVID-19) symptoms boosts sales of analgesics
Acceleration of healthier lifestyles trend as lockdown eases boosts topical analgesics/anaesthetic
Limited movement in company/brand shares or rankings as consumers seek familiarity at a time of crisis
RECOVERY AND OPPORTUNITIES
Lingering COVID-19 pandemic and fitness and demographic trends set to influence category performance in the forecast period
De-listing medicines like 1g paracetamol and 650g ibuprofen may stimulate OTC sales
Competition from cheaper reimbursed generics set to limit OTC sales growth
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) boosts sales as products seen as offering possible immunity/protection from the virus
Milder, drier climate offers opportunities for allergy products, but new Rx treatments likely to dampen growth potential
Johnson rides the popularity of Frenadol to consolidate leading position, although novelties are placed on the backburner during COVID-19
RECOVERY AND OPPORTUNITIES
Flu seasons expected to shape performance, but lingering COVID-19 crisis and climate change set to play strong role in short to medium term
Stronger controls on dosages without prescriptions may see shift from OTC to Rx products
Increasingly informed and health-conscious consumers likely to push launches of more natural products
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown's limits on exercise and effect on dietary habits benefit some digestive remedies, although travel restrictions hinder diarrhoeal and motion sickness remedies
Proton pump indicators benefits from positioning as substitute for ranitidine medicines following health scare in H2 blockers
Almirall leads through trusted product range and strong marketing, although small producer laboratories remain highly important
RECOVERY AND OPPORTUNITIES
Lingering pandemic provides fertile ground for mild digestive problems and the use of OTC remedies
Increasingly proactive approach to consumer health may favour probiotics other regular digestive remedies
Incentives for doctors and pharmacies and economic difficulties may see generics emerge in digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Topical antiseptics benefits from Coronavirus (COVID-19) as hygiene awareness heightens, while preference for outdoor exercise as lockdown eases supports need for germicidals
Closure of schools reduces incidence of parasite infections and hits sales of antiparasitics/lice (head and body) treatments
Large presence of small local laboratories influences high fragmentation of competitive landscape
RECOVERY AND OPPORTUNITIES
COVID-19's ongoing impact on hygiene, exercise and education norms and demographic trends set to influence sales in the forecast period
More natural products offer growth potential as consumers look for safer and kinder products for their skin
Companies need to invest in innovation and marketing to resist encroachment by hair care players
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Possible links between nicotine and Coronavirus (COVID-19) symptoms depress the demand for NRT smoking cessation aids
Legislation on reimbursed alternatives hits the demand for NRT smoking cessation aids
Johnson & Johnson adapts its activities to support the fight against COVID-19 while investing in marketing to pique the interest of consumers
RECOVERY AND OPPORTUNITIES
Further sales declines anticipated as reimbursed alternatives and COVID-19 economic and health effects hinder demand
Stronger healthier lifestyle trend in the wake of COVID-19 offers some optimism for NRT smoking cessation aids
Importance of marketing and strong brand equity leave little room for private label or generics
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Higher demand for sleep aids as Coronavirus (COVID-19) exacerbates stress and anxiety levels among the population
COVID-19 measures increase interaction via technological devices and incidence of sleep disorders
High presence of small laboratories producing more natural options ensures dominant retail value share for “others”
RECOVERY AND OPPORTUNITIES
Economic and lifestyle trends set to retain strong demand for sleep aids in the forecast period
Strong category performance is set to encourage innovation and new product launches in the short to medium term
Search for more natural and milder sleep remedies provides room for growth for herbal/traditional products
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2015-2020
Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown forces consumers to spend longer hours at home, leading to higher exposure to technological device screens and eye-related problems
Ageing population trend offers growth opportunities through age-segmented and age-specific product ranges and formats
Professional recommendations consolidate Théa Pharma's leadership of eye care
RECOVERY AND OPPORTUNITIES
Lingering health and economic effects of COVID-19 offer growth potential for eye care
Ageing population trend and high use of electronic devices predicted to grow the need for eye care products
Eye care set to see growing competition from advanced contact lenses with technology to reduce dry eye problems when using electronic devices
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2015-2020
Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Opportunities for sport and other outdoor activities sustain need for wound care during Coronavirus (COVID-19)
Strong economic impact of COVID-19 deters investment in new products in 2020
Private label is the winner as consumers turn to cheaper wound care products in an economically depressed market
RECOVERY AND OPPORTUNITIES
Greater participation in sport and exercise as part of the healthier lifestyle trend is set to boost sales of wound care
Ageing and more active population trends set to support demand for various wound care needs
Added-value products and features offer competitive tools for branded players to resist private label encroachment
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2015-2020
Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers increase their consumption of vitamins to strengthen their resistance to Coronavirus (COVID-19)
Multivitamins and vitamin D benefit from high demand from women looking to cope with pregnancy and general calcium needs
COVID-19 hampers new product development and affects modes of distribution
RECOVERY AND OPPORTUNITIES
COVID-19 and other established drivers set to stimulate regular use of vitamins over the forecast period
Limited approval of vitamin intake from Spanish doctors set to hinder the growth potential of the category
Holistic approach to health and wellbeing offers more opportunities for the regular intake of vitamins
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2015-2020
Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) outbreak enhances demand for products with immunity/resistance potential
Beauty and sports trends offer potential growth mine for dietary supplements
Idiosyncrasy of Spanish pharmaceutical industry sees small local companies exert a strong influence on dietary supplements
RECOVERY AND OPPORTUNITIES
The ongoing COVID-19 crisis and shift to a preventative health approach offer strong growth potential for dietary supplements
Health positioning expected to boost awareness and sales of dietary supplements
Life-stage needs and lifestyle trends set to spike interest in dietary supplements among Spanish women
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Outbreak of Coronavirus (COVID-19) derails peak sales season for weight management and wellbeing
Renewed appreciation of the outdoors during COVID-19 adds dynamism to category demand
COVID-19 places innovation on the backburner and forces direct sellers to shift to e-commerce to sustain sales
RECOVERY AND OPPORTUNITIES
Healthier lifestyle trend set to sustain interest despite lingering threat to sales peaks from COVID-19 and combination methods
Growing range of alternatives threatens use and growth potential of weight management and wellbeing
Positive growth signs as some consumers aim to achieve their desired appearance with the least effort
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) closure of indoor sports and fitness centres damages marketing and sales of sports nutrition
Exercise regimes and broader healthy living trend help to sustain a demand for sports nutrition during COVID-19
COVID-19's stay-at-home measures and economic effects consolidate the strength of e-commerce in sports nutrition
RECOVERY AND OPPORTUNITIES
Quick return to positive growth anticipated as the potential consumer base grows for sports nutrition
A wider, more heterogeneous consumer base and economic concerns offer opportunities for lower-cost ranges
Sustainability, transparency and product origin are set to play key roles in labelling and purchasing decisions in the forecast period
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Herbal/traditional sleep aids sees fastest sales growth as Coronavirus (COVID-19) crisis disturbs sleeping patterns
Growing consumer awareness of ingredients and potential side effects of chemicals shifts focus to herbal/traditional products
Uriach-Aquilea gains leading position through brands in categories benefiting from COVID-19 effects
RECOVERY AND OPPORTUNITIES
Ongoing threat and effects of COVID-19 and shift to milder, more natural options offer bright outlook for herbal/traditional products
General focus on authentic and sustainable ingredients creates space for all-natural formulas in consumer health as in other industries
Growth potential in herbal/traditional products set to entice newcomers, while economic recession offers opportunities for stronger private label presence
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The category is mainly shaped by pre-Coronavirus (COVID-19) factors, although the pandemic stimulates growth in certain categories
Falling birth rate shrinks consumer base although higher health awareness and less pressure on family budgets continue to stimulate growth
Cheaper generics recommended by paediatricians increase the pressure on branded companies in the wake of COVID-19
RECOVERY AND OPPORTUNITIES
Pre-COVID-19 factors set to continue to shape performance over the forecast period
Fierce economic recession may stimulate de-reimbursement of paediatric ranges, thereby supporting category sales
Rising health awareness, smaller family sizes and lifestyle problems may spur spending on paediatric consumer health products
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025