Consumer Health in South Korea
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 encourages sales of cold remedies, with prescription numbers declining, boosting value growth for OTC products
Heightened hygiene and falling allergy rates lead to lower value growth for antihistamines/allergy remedies (systemic) and nasal sprays
Lotte Confectionery maintains the top spot as local brands lead, while Whituben is acquired by Celltrion
RECOVERY AND OPPORTUNITIES
Stable growth over the forecast period, driven by antihistamines/allergy remedies and pharyngeal preparations
Nasal sprays leads growth over the forecast period, with harsh weather and rising allergies supporting sales
The harsh weather supports growth; however, high reliance on prescribed medication and health insurance hampers OTC growth
CATEGORY DATA
Table 11 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 14 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 15 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 16 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Dermatologicals records a value decline, however, COVID-19 is not the only reason for lower sales in 2020
COVID-19 leads to a deeper decline for antiparasitics/lice (head and body) treatments, as schools close, impacting the spread of these conditions
Domestic players lead, as Dong Wha Pharmaceutical Industrial retains the top spot with Fucidin Ointment
RECOVERY AND OPPORTUNITIES
Following a decline in 2020, growth is set to recover over the forecast period, driven by nappy (diaper) rash treatments and topical germicidals/antiseptics
Cosmetics manufacturers and products will stifle growth and sales for dermatologists across the forecast period
Stagnation and lack of new brand presence is set to stifle growth for dermatologicals across the forecast period
CATEGORY DATA
Table 17 Sales of Dermatologicals by Category: Value 2015-2020
Table 18 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 20 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 21 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 22 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 23 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has little impact on sales, with a value decline driven by fear that NRT smoking cessation aids are addictive
Public campaigns encourage smokers to quit; however, they do not lead to higher sales in NRT smoking cessation aids
A lack of activity on the competitive landscape limits growth, as Johnson & Johnson retains its lead
RECOVERY AND OPPERTUNITIES
NRT smoking cessation aids record a further decline, despite government efforts that encourage consumers to quit smoking
Alternative methods of quitting smoking hamper growth in NRT smoking cessation aids
Changing to new formats rather than giving up smoking impacts growth for the landscape
CATEGORY INDICATORS
Table 24 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 25 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 26 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 28 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 29 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 30 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stress and anxiety caused by COVID-19 supports value growth; however, competition from outside the landscape is challenging sales
Rx prescription sleep aids continue to stifle growth for OTC products, viewed by many as being more effective
Domestic players lead, and the share of others grows as pharmacies support sales of sleep aids during the outbreak of COVID-19
RECOVERY AND OPPORTUNITIES
Growth is set to remain steady across the forecast period, as consumers rely on sleep aids to support their health and wellbeing
Herbal/traditional products lead sales, aligning to the growing health and wellness trend, boosted by the outbreak of COVID-19
Changes in consumers perceptions may favour sleep aids over the forecast period, supporting sales
CATEGORY DATA
Table 31 Sales of Sleep Aids: Value 2015-2020
Table 32 Sales of Sleep Aids: % Value Growth 2015-2020
Table 33 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 34 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 35 Forecast Sales of Sleep Aids: Value 2020-2025
Table 36 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 increases screen use, supporting sales of eye care products, which are mainly driven by air pollution and the use of contact lenses
Consumers spend more time indoors, reducing the demand for allergy eye care, as prescriptions continue to dampen growth
Refresh continues to lead the landscape, as JW Pharmaceutical Corp and Kukje Pharm Co Ltd launch new offerings
RECOVERY AND OPPORTUNITIES
Steady growth across the forecast period, however, allergy eye care will remain challenged by prescription solutions
Air pollution and contact lenses will drive growth and support sales across the forecast period
New launches lead to growth, as players not only focus on marketing but positionings within stores
CATEGORY DATA
Table 37 Sales of Eye Care by Category: Value 2015-2020
Table 38 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Eye Care: % Value 2016-2020
Table 40 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 41 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Wearing masks for long periods encourages the use of wound care, to protect the face from sores
Despite e-commerce having room to grow, consumers preference pharmacies during the outbreak of COVID-19
Medifoam retain its lead, while new launches find a place on the landscape
RECOVERY AND OPPORTUNITIES
No impact from the COVID-19 virus across the forecast period, as gauze, tape and other wound care leads growth
Brands of sticking plasters/adhesive bandages will look to appeal to consumers through packaging and licensing strategies
A rise in active lifestyles will support ongoing growth in wound care, boosted by the health and wellness trend
CATEGORY DATA
Table 43 Sales of Wound Care by Category: Value 2015-2020
Table 44 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Wound Care: % Value 2016-2020
Table 46 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 47 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 48 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales of vitamins increase as consumers reach for products to boost the immune system during the outbreak of COVID-19
CRS activities ran throughout the first half of 2020, boosting players reputations during the outbreak of COVID-19
Direct sellers lead the landscape, as new products launch in response to the outbreak of COVID-19
RECOVERY AND OPPORTUNITIES
Growth is set to increase across the forecast period, as the health and wellness trend, boosted by the outbreak of COVID-19, continues to drive sales
Potential for vitamin D to grow across the forecast period, benefiting from the focus given to the vitamin during the outbreak of COVID-19
Different delivery formats will boost growth; however, injectable vitamins will challenge sales across the forecast period
CATEGORY DATA
Table 49 Sales of Vitamins by Category: Value 2015-2020
Table 50 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 51 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 52 NBO Company Shares of Vitamins: % Value 2016-2020
Table 53 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 54 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Dietary supplements record positive growth as consumers reach for items to support the immune system, during the outbreak of COVID-19
Probiotic supplements boost growth; however, a lack of evening activities dampens sales of tonics
Domestic manufacturers and e-commerce players lead, while a regulation change allows players to offer personalised products
RECOVERY AND OPPORTUNITIES
Growth is set to remain positive across the forecast period, boosted by the growing popularity of probiotic supplements
Following the outbreak of COVID-19, there is an opportunity for echinacea on the vitamins and dietary landscape
A focus on ingredients is set to gain importance across the forecast period, shaping consumer purchasing behaviours
CATEGORY DATA
Table 56 Sales of Dietary Supplements by Category: Value 2015-2020
Table 57 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 58 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 59 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 60 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 61 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a decline in exercise, with some consumers relying on meal replacement products as a solution to weight gain
Weight loss supplements and slimming tea are declining; however, older consumers buy supplement nutrition drinks to help against the COVID-19 virus
Players launch products and social media strategies to support consumers during the outbreak of COVID-19
RECOVERY AND OPPORTUNITIES
Weight management and wellbeing records ongoing steady growth across the forecast period, driven by supplement nutrition drinks
The negative reputation of weight loss supplements will stifle growth for the products across the forecast period
Meal replacement struggles to record positive value growth over the forecast period, with consumers preferring to eat well and take supplements
CATEGORY DATA
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Value growth is stifled by the outbreak of COVID-19, as fewer people engage in gym activities, reducing their need for sports nutrition
COVID-19 heightens sales of protein-based products; however, packaged food players become competition for sports nutrition
Orion Corp leads, as Herbalife continues to lose share, facing growing competition from e-commerce players
RECOVERY AND OPPORTUNITIES
Growth is set to remain positive across the forecast period; however, levels are not set to match those seen before COVID-19
Following the outbreak of COVID-19 and the heightened interest in protein and health, protein/energy bars have a huge opportunity for growth
E-commerce is set to expand across the forecast period; however, competition from TV home shopping is set to challenge its share
CATEGORY DATA
Table 69 Sales of Sports Nutrition by Category: Value 2015-2020
Table 70 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 71 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 72 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 73 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Herbal/traditional tonics decline as consumers socialise less, while sleep aids record steady sales from increased stress and anxieties
The increased interest in healthy immune systems supports sales of herbal/traditional dietary supplements during 2020
Korea Ginseng Corp retains its lead, as players focus on new launches and CRS activities throughout the COVID-19 crisis
RECOVERY AND OPPORTUNITIES
Growth is set to rise, boosted by the increasing interest in health and wellness following the outbreak of COVID-19
Herbal/traditional tonics recover after the initial outbreak of COVID-19, while sales of sleep aids remain steady during the economic recession
Belief in Traditional Chinese Medicine and the growing trend for natural products supports sales of herbal/traditional options
CATEGORY DATA
Table 75 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 76 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 78 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 79 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 80 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Growth for paediatric consumer health rises, as parents invest in vitamins and dietary supplements during the outbreak of COVID-19
Growth for OTC paediatric products declines, as a lack of socialising leads to fewer illnesses among children
Korea Ginseng Corp retains its lead, as sales of ginseng increase, boosted by its link to supporting the immune system
RECOVERY AND OPPORTUNITIES
Following heightened growth in 2020, value growth will be positive across the forecast period; however, it will not reach the same levels as during COVID-19
Health professionals positively impact growth in paediatric vitamins and dietary supplements
Product launches for both adults and children hamper sales; however, players focus on developing products in demand, boosting growth
CATEGORY DATA
Table 81 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 82 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 83 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 84 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 85 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 86 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 87 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The outbreak of COVID-19 encourages sales of analgesics, with positive results for aspirin
Less visits to the doctor leads to a decline in Rx prescriptions of analgesics, boosting sales for OTC options
The outbreak of COVID-19 leads to a strong performance for Tylenol and Advil, while domestic players focus on specific-needs to boost sales
RECOVERY AND OPPORTUNITIES
Sales recover as value growth remains steady across the forecast period, boosted by consumers growing knowledge of OTC analgesics
Topical analgesics/anaesthetic recovers in 2021, before recording high growth across the forecast period
Slow product development will stifle growth over the forecast period, as the landscape faces maturity
CATEGORY DATA
Table 88 Sales of Analgesics by Category: Value 2015-2020
Table 89 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Analgesics: % Value 2016-2020
Table 91 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 92 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 93 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Digestive remedies sees a short-lived spike in sales; however, the wide availability of goods means that consumers have no need to stockpile
COVID-19 restrictions lead to a decline in sales for both motion sickness remedies and paediatric products
Lack of travel positively impacts sales of Cabagin, while domestic players retain key positions in digestive remedies
RECOVERY AND OPPORTUNITIES
Growth recovers in 2021 as children return to schools, boosting sales of paediatric products
Laxatives leads value growth; however, the growing health and wellness trend, boosted by the outbreak of COVID-19, is a threat to sales
Herbal/traditional digestive remedies lose ground as consumers increasingly seek alternatives
CATEGORY DATA
Table 94 Sales of Digestive Remedies by Category: Value 2015-2020
Table 95 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 96 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 97 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 98 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 99 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025