1. Management Summary
2. Global Developments
- Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015
- Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November 2015
- Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers, September 2015
- Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015
- Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016
3. Europe Regional
- Product Categories Purchased Online in the EU, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2015
- Share of Online Shoppers Buying “Clothing, Sports Goods” Online, by EU Countries, Switzerland, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2014 & 2015
- B2C E-Commerce Sales of Clothing and Footwear, by the UK, Germany and Italy, in USD billion, 2015 & 2020f, and CAGR, in %, 2015-2020f
- Share of Online Shoppers Purchasing “Clothing and Footwear” Online, in % and in millions, by Belgium, France, Germany, Italy, the Netherlands, Poland, Scandinavia, Spain, the UK, April 2015
- Share of Internet Users Webrooming and Showrooming for “Clothing, Shoes and Accessories”, Compared to “Electronics”, by Germany, Austria and Switzerland, in %, May 2015
4. Western Europe
4.1. UK
- Overview of Clothing B2C E-Commerce Market, August 2016
- B2C E-Commerce Sales of Clothing and Footwear, Electrical and Electronic Goods and Groceries, in GBP billion, 2014 & 2015e, in % Share of Total B2C E-Commerce Sales and in % Share of Retail Sales in the Respective Category, 2015e
- B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, B2C E-Commerce Share of Total Retail Sales of Clothing and Footwear, in %, and B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2015 & 2020f
- B2C E-Commerce Share of Total Retail Sales of Textile, Clothing and Footwear Retailers, Compared to B2C E-Commerce Share of Total Retail Sales, in %, 2011-2015 & Q1-Q2 2016
- Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers, Q1 2015 & Q1 2016
- Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers, by Age Group and Gender, Q1 2016
- Overview of Clothing B2C E-Commerce Players, August 2016
- Breakdown of Device Usage by Unique Visitors to 10 Selected Clothing Retailers' Websites, by Device, in %, December 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and UK's Share of Total Visits, in %, July 2016
4.2. Germany
- Overview of Clothing B2C E-Commerce Market and Players, August 2016
- B2C E-Commerce Sales of Clothing, in EUR billion, and Year-on-Year Change, in %, 2011 - 2015
- B2C E-Commerce Sales of Fashion and Accessories, in EUR billion, 2014 & 2015
- Breakdown of B2C E-Commerce Sales of Fashion and Accessories by Sub-Categories, in %, 2014
- B2C E-Commerce Share of Total Retail Sales of Clothing, Shoes and Accessories, in %, 2015 & 2025f
- Product Categories Purchased Online, incl. “Clothing and Sports Goods”, in % of Online Shoppers, Q1 2015
- Top 5 Online Clothing Shops by B2C E-Commerce Revenue, in EUR million, 2014
- Top 5 Online Shops and Marketplaces to Purchase Clothing and Shoes, in % of Clothing Online Shoppers, October 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Germany's Share of Total Visits, in %, July 2016
4.3. France
- B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, incl. “Clothing”, 2015
- B2C E-Commerce Sales of Clothing, Shoes and Home Textile, in EUR billion, 2014 & 2015
- Product Categories Purchased Online, in % of Online Shoppers, 2015
- Product Categories Purchased Online via Desktop and Smartphone, incl. “Clothing', in % of Internet Users and in % of Mobile Internet Users, H1 2016
- Breakdown of B2C E-Commerce Sales of Clothing by Retailer Types, in %, 12 Months to June 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and France's Share of Total Visits, in %, July 2016
4.4. Spain
- Breakdown of B2C E-Commerce Sales of Fashion by Sub-Categories, in % and in EUR million, 2015
- B2C E-Commerce Share of Total Retail Sales of Clothing, Footwear, Accessories and Home Textiles, in Q1 2014 - Q2 2016
- Number of Online Shoppers of Clothing, Footwear, Accessories and Home Textiles Online, in millions, February 2014, February 2015 & February 2016
- Products Purchased Online, incl. “Fashion”, in % of Online Shoppers, 12 Months to November 2015
- Products Purchased via Mobile, incl. “Fashion”, in % of Online Shoppers, 12 Months to November 2015
4.5. Italy
- B2C E-Commerce Sales of Clothing and Accessories, in EUR billion, 2015 & 2016f
- B2C E-Commerce Exports of Clothing and Accessories, in EUR billion, 2015 & 2016f
- B2C E-Commerce Share of Total Retail Sales of Clothing and Accessories, in %, 2015 & 2016f
- Breakdown of Online Purchases of Clothing by Retailer Segment and Type, in %, 2016f
- Breakdown of Online Purchases of Clothing by Sub-Categories, in %, 2016f
4.6. Netherlands
- B2C E-Commerce Sales of Clothing and Shoes, in EUR million, 2014
- Online Share of Total Spending on Clothing, in %, H1 2015 & 2020f
- Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Frequent Online Shoppers, 2014
4.7. Belgium
- Product Categories Purchased Online, incl. “Clothing and Sports Equipment”, in % of Online Shoppers, 2014
4.8. Austria
- Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, Q1 2015
4.9. Switzerland
- B2C E-Commerce Sales of Fashion and Shoes, in CHF billion, 2014 & 2015
5. Eastern Europe
5.1. Russia
- B2C E-Commerce Sales of Clothing and Shoes, in RUB billion, 2014 & 2020f
- B2C E-Commerce Sales by Product Categories, incl. “Clothing, Shoes”, in RUB billion, 2013 & 2014
- Product Categories Purchased Online, in % of Online Shoppers, incl. “Clothing, Shoes, Sports Goods”, 2014 & 2015
- Share of Online Purchasing “Clothing, Shoes and Sports Goods” Online, by Gender and Location Type, in %, 2014 & 2015
- Share of Online Shoppers Purchasing Clothing and Footwear Online from Russian Online Shops, Chinese Online Shops and Others, by Total, Moscow, Large Cities, Medium Cities and Small Cities, in % of Online Shoppers, and Rank of Clothing and Footwear among Other Product Categories, 2015
- Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2015
- Channels Used to Purchase Clothing, incl. Online, in % of Consumers, March 2015 & March 2016
- Reasons for Buying Clothing Online, in % of Consumers Buying Clothing Online, March 2016
- Top Online Retail Categories by Audience Reach, incl. “Apparel”, in million Unique Visitors, July 2015
- Top 10 Online Shops Specialized in Clothing, Shoes an Accessories, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, and Average Check, in RUB, 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Russia's Share of Total Visits, in %, July 2016
5.2. Poland
- Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2014 & 2015
- Product Categories Most Purchased Online, incl. “Clothing/Footwear”, in million Online Shoppers, April 2015
- Product Categories Purchased from Foreign Online Merchants, incl. “Clothing and Accessories”, in % of Cross-Border Online Shoppers, April 2015
- Average Monthly Online Spending per Shopper, by Selected Product Categories, incl. “Clothing and Accessories”, in PLN, April 2015
- Most Known E-Commerce Websites for Buying Clothing Online, in % of Internet Users, April 2016
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Poland's Share of Total Visits, in %, July 2016
5.3. Turkey
- B2C E-Commerce Sales of Clothing and Footwear, in USD million, 2015 & 2020f
- Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, by Gender, 12 Months to March 2015
- Product Categories Researched via Social Media Prior to Purchase, incl. “Clothing”, in % of Social Media Users, 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Turkey's Share of Total Visits, in %, July 2016
5.4. Greece
- Product Categories Purchased Online, incl. “Clothes, Footwear, Sports Goods”, in % of Online Shoppers, 12 Months to March 2015
5.5. Czech Republic
- Product Categories Purchased Online, incl. “Clothing, Footwear, Fashion Accessories, Sports Equipment”, in % of Online Shoppers, by Gender and Age Group, Q2 2015
- Breakdown of Online Shops' Market Share in the “Fashion & Clothing” Category, in %, H1 2015
5.6. Ukraine
- B2C E-Commerce Sales of Clothing and Shoes, in USD million, 2014 & 2015
- Breakdown of Online Shops in the Segment “Clothing and Shoes” by Market Share, in %, 2014 & 2015
5.7. Romania
- Top 3 Product Categories in B2C E-Commerce, by Rank, incl. “Fashion”, 2014 & 2015
- Average Check in Selected Online Shopping Categories, incl. “Fashion”, in RON, 2014 & 2015
5.8. Hungary
- Breakdown of Product Categories Purchased Online, incl. “Clothing, Accessories, Sports Equipment”, in % of Online Shoppers, 2014
5.9. Kazakhstan
- Product Categories Purchased Online, incl. “Clothing, Shoes”, in % of Online Shoppers, 2013 & 2014
- Breakdown of B2C E-Commerce Sales of Top 50 Online Shops by Product Categories, incl. “Clothing and Shoes”, in % and in USD million, 2014
- Breakdown of B2C E-Commerce Sales of the Top 5 Online Shops in the Category “Clothing and Shoes”, by Companies, in %, 2014
6. Scandinavia
6.1. Sub-regional
- Share of Online Shoppers Purchasing Clothing and Footwear Online, and in Cross-Border Online Shopping, Showrooming and Webrooming, in % of Online Shoppers in the Respective Group, and Rank of Clothing and Footwear among Other Categories, by Denmark, Finland, Norway, Sweden, and Scandinavia (Total), 2015
6.2. Sweden
- B2C E-Commerce Sales of Clothing and Shoes, in SEK billion, 2013 - 2015
- B2C E-Commerce Share of Total Retail Sales of Clothing and Shoes, in %, 2015
- Product Categories Purchased Online, in % of Online Shoppers, Q3 2015

Companies Mentioned
H&M, Urban Outfitters, Zappos, Victoria's Secret, 6pm.com, Asos.com, Primark, Next's, Ted Baker, French Connection, Tesco, Asda, George, Amazon, Zalando, Bonprix, La Redoute, Wildberries.ru, Allegro, Trendyol, tozlu.com, Tchibo.cz, Modnakasta, Lamoda