Consumer Health in Pakistan
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
A shift in favour of essential OTC medication leads a to surge in demand for analgesics amidst COVID-19 panic
Due to the tendency to self-medicate, chemists and pharmacies play an ever more important role in marketing efforts
GSK Consumer Healthcare continues to lead analgesics in 2020
RECOVERY AND OPPORTUNITIES
Price controls are expected to ensure affordability of OTC drugs, a key factor in driving growth in analgesics
Growing confidence in self-medication will contribute to growth in analgesics
Growing demand for OTC analgesics is expected to lead to greater investment in marketing and innovation
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
In a climate of uncertainty, consumers remain loyal to brands and remedies they already know
Combination products is the most dynamic product area in 2020
Procter & Gamble maintains its lead in 2020
RECOVERY AND OPPORTUNITIES
Pollution in urban areas is anticipated to continue to drive demand for cough, cold and allergy (hay fever) remedies
Channel expansion will make products more widely available
Demand for remedies for instant relief is anticipated to grow with increasing urbanisation
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads consumers to opt for packaged digestive remedies instead of home remedies
Urban lifestyles lead to digestive problems
Major multinationals benefit from strong brand development and extensive distribution
RECOVERY AND OPPORTUNITIES
Laxatives and antacids are expected to remain high in demand due to emerging lifestyle trends
Convenience and instant relief are anticipated to be key for product success
Major multinationals will benefit from strong brand development and extensive distribution
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has minimal impact on dermatologicals in 2020
2020 sees the share of e-commerce increase as a result of the lockdown
Selsun medicated shampoo gives Abbott the lead
RECOVERY AND OPPORTUNITIES
Growing consumer emphasis on beauty presents opportunities for new product development
Increasing onus on brand development strategies
Increasing urbanisation and hygiene awareness is anticipated to drive demand for dermatologicals in the forecast period
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has minimal impact on wound care
Major international brands benefit from local distributors
Uniferoz continues to lead wound care in 2020
RECOVERY AND OPPORTUNITIES
Growing population and fitness trend are anticipated to have a positive impact on sales
International brands with local manufacturing capabilities are expected to continue to gain value share
Local brands may have opportunities in rural areas
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2015-2020
Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of Wound Care: % Value 2016-2020
Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 concerns boost vitamins sales
Healthcare professionals exert key influence on demand
International brands continue to dominate in vitamins
RECOVERY AND OPPORTUNITIES
Increasing urbanisation will create conditions for expansion
Potential amongst older consumers
Smaller players likely to target less affluent consumers
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2015-2020
Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 44 NBO Company Shares of Vitamins: % Value 2016-2020
Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts sales of packaged dietary supplements
Growing awareness of nutritional requirements
Merck holds a strong lead
RECOVERY AND OPPORTUNITIES
Major manufacturers expected to target consumer base expansion
Fitness trend is anticipated to boost demand
Age-related problems will boost demand for dietary supplements
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2015-2020
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has limited effect on weight management and wellbeing in 2020
Increase in obesity presents opportunities
Getz Pharma retains the lead in weight management and wellbeing in 2020
RECOVERY AND OPPORTUNITIES
Growing emphasis on personal appearance and grooming
Domestic companies expected to target less affluent consumers
Distribution expansion set to play key role
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
PROSPECTS
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts sales of herbal/traditional products in 2020
Concerns about OTC products boost demand
Local players benefit from long-standing traditions
RECOVERY AND OPPORTUNITIES
Herbal/traditional trend is anticipated to exert a growing influence on positioning
Foreign players have their work cut out to compete
Changes in regulatory environment will support branded herbal/traditional products sales
CATEGORY DATA
Table 61 Sales of Herbal/Traditional Products: Value 2015-2020
Table 62 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 65 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts paediatric health products sales in 2020
High birth rate and rising health-awareness support growth
Foreign multinationals benefit from consumer trust
RECOVERY AND OPPORTUNITIES
Prescriptions of paediatric vitamins and dietary supplements to raise awareness
Urbanisation is anticipated to boost demand
Innovation expected during the forecast period
CATEGORY DATA
Table 67 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 68 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 69 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025