Retailing in Germany
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
E-commerce surges amidst wider digitalisation of retailing
Non-grocery specialist retailers increasingly under pressure
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas
Summer sales
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Convenience stores retailers lose sales due to priority for one-stop shopping
Foodservice sales decline made up for by surge in retail alcohol and tobacco
Forecourt retail sales propped up by growth in domestic travel by car
RECOVERY AND OPPORTUNITIES
REWE to go continues to grow through Aral Shop conversions
Deutsche Bahn Service Store continues its expansion in train stations
Prolonged pandemic will squeeze the opportunities for c-stores
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales of discounters inflated in 2020 by COVID-19 lockdown
2020 store modifications generate a lasting impact on the shopping experience
Greater emphasis on shopping experience in past years a disadvantage in 2020
RECOVERY AND OPPORTUNITIES
Aldi Nord and Aldi Süd align market strategies in 2020
Lidl finds room for growth in non-food online sales
Long-term boost due to economic recovery and restricted spending
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Discounters GBO Company Shares: % Value 2016-2020
Table 84 Discounters GBN Brand Shares: % Value 2017-2020
Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
After stagnancy for years in Germany, hypermarkets receives a boost in 2020
Changing consumer behaviour during the pandemic favours hypermarket model
Long-term shift towards omnichannel offerings expected in the years ahead
RECOVERY AND OPPORTUNITIES
After years of speculation, Metro sells the Real brand
Real outlet redistribution to shake up the competitive landscape in 2021
Kaufland jumps into e-commerce with Real.de acquisition
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
2020 sales surge in supermarkets, but supply challenges remain
Supermarkets benefit from the right experience and right products in 2020
Demand for online ordering options surge amongst supermarkets
RECOVERY AND OPPORTUNITIES
Organic products drive sales, reflecting changing consumer habits
Omnichannel engagement boosts Rewe's sales despite intense competition
The positive forecast for groceries in Germany favours supermarkets most of all
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Traditional grocery retailers sees a mixed performance in 2020
Traditional grocers receive new relevance amidst panic-buying
Specificity offers challenges in the coming years
RECOVERY AND OPPORTUNITIES
Bakeries become “system relevant”, although many still suffer
Performance of drinks specialists mixed in 2020, whilst challenges remain
Non-essential traditional grocery retailers a drag on overall sales
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Disruption reaches all levels in operations
Consumers balance risk, and store size matters
Continuous discounting and high levels of inventory
RECOVERY AND OPPORTUNITIES
Shopping experience is key to future success
Recovery to 2019 level of sales set to be sluggish
Some sales to permanently shift to e-commerce
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales plunge due to store closures and postponement of replacement purchases
Store closures accelerate the online shift of Media Markt and Saturn
Still some way to go for e-commerce shift to big-ticket items in major appliances
RECOVERY AND OPPORTUNITIES
What degree of e-commerce shift and recovery of product sales will be realised?
What lies ahead: Beyond outlet closures
Experiential retail in electronics and appliance retailers could be the solution
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mixed performances lead to a slight overall sales decline
Channels oriented to health and toiletries see growth but still struggle
Sales loss to e-commerce works in favour of players with omnichannel strategy
RECOVERY AND OPPORTUNITIES
Recovery likely to be swift, with lifestyle trends increasing the appeal of drugstores
Omnichannel likely to be the way forward
Promotions and discounts improve visibility and attract price-sensitive consumers
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Store closures harm sales of home and garden specialist retailers in 2020
More time spent at home benefits sales
IKEA remains ahead of home improvement and gardening chains
RECOVERY AND OPPORTUNITIES
Omnichannel: A lifeline for home and garden specialist retailers
Various routes to e-commerce
Revenue growth amidst fewer outlets
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Galeria Karstadt Kaufhof closes 46 outlets in 2020/21
Further shift to e-commerce puts department stores on the brink
Premium department stores withstand the impact of the pandemic
RECOVERY AND OPPORTUNITIES
Galeria Karstadt Kaufhof invests in recovery
Department stores concept in need of a general overhaul
Premium department stores expected to see strong recovery
CHANNEL DATA
Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 155 Department Stores GBO Company Shares: % Value 2016-2020
Table 156 Department Stores GBN Brand Shares: % Value 2017-2020
Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Expansion continues during pandemic
Discount model sees growing popularity amidst crisis
Variety stores face emerging online competition
RECOVERY AND OPPORTUNITIES
Variety stores set to keep expanding
Sustainability of variety stores business model will face growing scrutiny
Variety stores to put growing pressure on grocery retailers
CHANNEL DATA
Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 163 Variety Stores GBO Company Shares: % Value 2016-2020
Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
2020 IMPACT
KEY DATA FINDINGS
2020 IMPACT
Direct selling posts strong decline amidst pandemic-induced government restrictions
Omnichannel approach becomes key to mitigate losses
Key players embrace a presence online and in-store
RECOVERY AND OPPORTUNITIES
Direct selling to remain a viable retail channel in post-pandemic years
Channel to see digital revamp in the years ahead
Direct selling expected to increasingly shift online
CHANNEL DATA
Table 169 Direct Selling by Category: Value 2015-2020
Table 170 Direct Selling by Category: % Value Growth 2015-2020
Table 171 Direct Selling GBO Company Shares: % Value 2016-2020
Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 173 Direct Selling Forecasts by Category: Value 2020-2025
Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Amidst ongoing decline, COVID-19 provides a temporary spark
Demand for food and drink homeshopping surges during the pandemic
COVID-19 pandemic accelerates digitalisation of homeshopping
RECOVERY AND OPPORTUNITIES
Germany's ageing population can slow down the rate of homeshopping decline
Concept of storytelling in homeshopping makes a key difference
Increasing digitalisation will further erode sales in traditional homeshopping
CHANNEL DATA
Table 175 Homeshopping by Category: Value 2015-2020
Table 176 Homeshopping by Category: % Value Growth 2015-2020
Table 177 Homeshopping GBO Company Shares: % Value 2016-2020
Table 178 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 179 Homeshopping Forecasts by Category: Value 2020-2025
Table 180 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increased tobacco consumption mitigates decline of vending
Vending appeal rises due to social distancing but reduced travel has stronger impact
COVID-19 impact drives innovation in non-tobacco vending
RECOVERY AND OPPORTUNITIES
Sales decline to strengthen after 2020 temporary reprieve
Non-tobacco vending likely to see permanent changes
Vending to benefit from upgraded image
CHANNEL DATA
Table 181 Vending by Category: Value 2015-2020
Table 182 Vending by Category: % Value Growth 2015-2020
Table 183 Vending GBO Company Shares: % Value 2016-2020
Table 184 Vending GBN Brand Shares: % Value 2017-2020
Table 185 Vending Forecasts by Category: Value 2020-2025
Table 186 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
E-commerce the chief beneficiary of COVID-19 pandemic
Purchasing patterns see lasting change, most notably for food and drink
Online generalists/marketplaces benefit in particular
RECOVERY AND OPPORTUNITIES
Transformed consumer behaviour provides further growth potential
E-commerce to put a growing focus on the shopping experience
Amazon's surge expected to continue - but not without scrutiny
CHANNEL DATA
Table 187 E-Commerce by Channel and Category: Value 2015-2020
Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 189 E-Commerce GBO Company Shares: % Value 2016-2020
Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic-induced shift online drives mobile e-commerce
Mobile e-commerce benefits from trend towards social commerce
Apps continue to drive mobile e-commerce
RECOVERY AND OPPORTUNITIES
Further growth potential to be unlocked
Emerging players provide new experiences
Mobile e-commerce via social media expected to surge
CHANNEL DATA
Table 193 Mobile E-Commerce: Value 2015-2020
Table 194 Mobile E-Commerce: % Value Growth 2015-2020
Table 195 Mobile E-Commerce Forecasts: Value 2020-2025
Table 196 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Online grocery demand surges during the pandemic
Growth mitigated by limited capacity
COVID-19 fundamentally improves conditions for food and drink e-commerce
RECOVERY AND OPPORTUNITIES
Rising consumer awareness heralds a new phase of growth
Long road ahead to grow beyond a niche channel
Challenges to continued growth remain
CHANNEL DATA
Table 197 Food and Drink E-Commerce: Value 2015-2020
Table 198 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 199 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025