Tobacco in Tunisia
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Double-digit current value growth as illicit trade is tackled
State-owned RNTA maintains dominance in all categories
Growth set to continue due to lack of enforcement and rising smoking prevalence
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Several factors contribute to strong growth, including higher product availability
Reduction in illicit trade increases the growth rate for legal products
Duopoly of state-owned players continues
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2014-2019
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Cigars becomes the only category with a presence
Illicit trade hampers the growth of cigars
2020 AND BEYOND
COVID-19 impact
Affected products within cigars, cigarillos and smoking tobacco
Recovery and opportunities
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 39 NBO Company Shares of Cigars: % Volume 2015-2019
Table 40 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 41 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 42 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 43 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 44 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 46 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Smokeless tobacco sees dynamic growth due to falling prices
No legal sales of e-vapour products, but illicit products are available
RNTA continues to dominate smokeless tobacco
2020 AND BEYOND
COVID-19 impact
Affected products within smokeless tobacco, e-vapour products and heated tobacco
Recovery and opportunities
CATEGORY INDICATORS
Table 51 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 52 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 53 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 56 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 57 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 58 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 59 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 60 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 61 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 62 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 63 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 64 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 66 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by: Value
Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024