Digestive Remedies in Nigeria
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Decline in sales growth of motion sickness medication as people travel less in 2020
Local players account for significant value share in digestive remedies
Unhealthy lifestyles and food intake continue to drive category growth
RECOVERY AND OPPORTUNITIES
Further stay-at-home order could dampen growth in 2021
High penetration fuels intense competition for distribution
Antacids will innovate over forecast period to stand out from competitors
CATEGORY DATA
Table 1 Sales of Digestive Remedies by Category: Value 2015-2020
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources