Retailing in Brazil
March 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Consumers slowly regain confidence in economy, leading to improving sales for retailing in Brazil
Ongoing strong performance for warehouse clubs due to popularity of atacarejos
Black Friday continues to consolidate its position as significant retailing event in Brazil
Increasing importance of retailers adopting omnichannel strategy to widen consumer reach
Click-and-collect services continue to gain momentum as solution to delivery problems for consumers shopping online
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2014-2019
Seasonality
Semana do Brasil (Brazil Week)
Christmas
Back to School
Summer
Carnival
Mother’s Day
Children’s Day
Black Friday and Cyber Monday
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 26 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 28 Retailing GBO Company Shares: % Value 2015-2019
Table 29 Retailing GBN Brand Shares: % Value 2016-2019
Table 30 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 31 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 33 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 36 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 43 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 44 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 50 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 51 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 52 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 53 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 54 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 55 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 57 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 59 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 61 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 63 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 65 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 67 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 71 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 73 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources
HEADLINES
PROSPECTS
Consolidation by major players leads to decline for convenience stores after initial boom in store openings
Convenience stores must tailor their offer to suit local target audience
Despite competition, convenience stores has further opportunities for growth
COMPETITIVE LANDSCAPE
Cia Brasileira de Distribuição strengthens leadership with two well-known banners
Carrefour invests in technology to improve consumer experience
Hirota Food Express continues to record impressive performance through further expansion and fresh food offer
CHANNEL DATA
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 75 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 76 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 77 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 78 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 79 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 81 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Following years of healthy expansion discounters faces competition
More positive performance predicted for discounters over forecast period linked to slow economic recovery
Franchising could still offer opportunity for expansion moving forward
COMPETITIVE LANDSCAPE
Wal-Mart Brasil Ltda strengthens leadership, focusing on regional rather than nationwide store network
Dia Brasil Sociedade’s closes significant number of poorly-performing stores
Dia % rationalises core product offer to offer greater value for money to consumers
CHANNEL DATA
Table 82 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 83 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 84 Discounters GBO Company Shares: % Value 2015-2019
Table 85 Discounters GBN Brand Shares: % Value 2016-2019
Table 86 Discounters LBN Brand Shares: Outlets 2016-2019
Table 87 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 89 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Price-sensitive consumers could maintain frugal spending habits, choosing atacarejos over hypermarkets
Competition from opposing formats compounded hypermarkets’ performance towards end of review period
Improving sales performance for hypermarkets moving forwards as players look to offer innovation and differentiation to attract consumers
COMPETITIVE LANDSCAPE
Carrefour strengthens leadership of hypermarkets by focusing on greater transparency in production process
Extra looks to innovative concept in São Paulo by offering combination of its retailing solutions
Local ownership leads to improving Wal-Mart Brasil’s fortunes
CHANNEL DATA
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 91 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 92 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 93 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 94 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 95 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 97 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Supermarkets weathers storm of economic recession by adapting to consumers’ changing purchasing habits
Continual focus on grocery products and expansion within e-commerce supports supermarkets’ positive performance
Major chained retailers invest in regional expansion through partnerships and acquisitions
COMPETITIVE LANDSCAPE
Cia Brasileira de Distribuição continues to convert older supermarket formats into smaller more dynamic banners
Carrefour continues to gain momentum by strengthening consumer loyalty
Strategic partnership for Carrefour allows it to focus on regionalisation
CHANNEL DATA
Table 98 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 99 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 100 Supermarkets GBO Company Shares: % Value 2015-2019
Table 101 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 102 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 103 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Strength in regional areas supports stable performance of traditional grocery retailers
Stronger competition for channel within urban areas
Despite innovation offered by modern grocery retailers in terms of digitalisation, traditional format will remain in favour with older generations in rural areas
COMPETITIVE LANDSCAPE
Highly fragmented competitive environment for traditional grocery retailers
Kopenhagen strengthens position through collaboration with sports goods store
Premium positioning of leading chocolate specialists attracts consumers searching for gifting options
CHANNEL DATA
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 107 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 108 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 109 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 110 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 111 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 112 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 113 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 114 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 115 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 117 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 118 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 119 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 120 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 121 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Improving value sales through channel, supported by increasing number of seasonal events and more optimistic approach to purchasing high-quality items
Retailers increasingly explore “phygital” approach to selling
Increasing concerns over environmental and ethical issues encourages commitment to transparency and sustainability
COMPETITIVE LANDSCAPE
Lojas Renner strengthens lead of highly fragmented competitive landscape
C&A collaborates with social business to introduce blockchain system
Click-and-collect service offers greater convenience to consumers
CHANNEL DATA
Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 123 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 124 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 125 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 127 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 129 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Increasing demand for big-ticket consumer appliances boosts value sales for channel
Click-and-collect services offer consumers preferable option to expensive shipping costs
Strong growth through e-commerce offers competition to store-based retailers
COMPETITIVE LANDSCAPE
Intensifying competition leads to loss of value share for leader Via Varejo
Impressive performance for Magazine Luiza as it continues to expand its services
Lojas Cem remains committed to its store-based strategy
CHANNEL DATA
Table 130 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 131 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 132 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 133 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 134 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 135 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 136 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 137 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Positive performance across the channel, driven by wide reach and offer of drugstores/parapharmacies
Smaller specialist format set to continue to strengthen its performance
Digital platform gaining in relevance within beauty and personal care
COMPETITIVE LANDSCAPE
Raia Drogasil strengthens leadership of fragmented competitive landscape with new acquisition
Direct selling remains important sale channel for beauty specialist retailer O Boticário
Mundo Verde aims to widen its consumer reach beyond specific target audience
CHANNEL DATA
Table 138 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 139 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 140 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 141 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 142 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 143 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 144 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 145 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 146 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 147 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 148 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 149 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Improving performance as increasingly confident Brazilians look to invest in their homes
Strong growth for e-commerce sales but many consumers still prefer store-based retailers to physically check products
Click-and-collect services allows consumers to make savings online without expense of delivery
COMPETITIVE LANDSCAPE
Home improvement and gardening stores banners continue to lead
Smaller neighbourhood store format launched by Telha Norte
Interesting initiative launched by Tok & Stok
CHANNEL DATA
Table 150 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 151 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 152 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 153 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 154 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 155 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 156 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 157 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 158 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 159 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 160 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 161 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Impressive outlet expansion by Havan leads to improved performance for department stores
Pernambucanas attempts to maintain dominant network of stores
Pernambucanas expands to digital accounts
COMPETITIVE LANDSCAPE
Havan continues to gain share with dynamic outlet growth
Pilot project for Pernambucanas and Avon
Pernambucanas looks to offer customers innovative digital solution
CHANNEL DATA
Table 162 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 163 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 164 Department Stores GBO Company Shares: % Value 2015-2019
Table 165 Department Stores GBN Brand Shares: % Value 2016-2019
Table 166 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 167 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 168 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 169 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Strong expansion efforts by Lojas Americanas partially offset by store closures from Lojas Leader
Americanas Express continues to drive sales for variety stores
COMPETITIVE LANDSCAPE
Lojas Americanas strengthens leadership of variety stores with aggressive expansion and investment in digital solutions
Lojas Americanas launches innovative cashier-less store concept to target busy urban consumers
União de Lojas Leader continues to lose ground during debt-restructuring process
CHANNEL DATA
Table 170 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 171 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 172 Variety Stores GBO Company Shares: % Value 2015-2019
Table 173 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 174 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 175 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 176 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 177 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Warehouse clubs continues to enjoy strong growth as a continuation of consumers’ purchasing habits resulting from the recession
Price-sensitive consumers accept no-frills environment of atacarejos while making savings on bulk purchases
Further strong value growth predicted as consumers will find it difficult to move away from cost savings offered by warehouse clubs
COMPETITIVE LANDSCAPE
Carrefour strengthens leadership with strong expansion of Atacadão network
Makro continues to struggle due to focus on B2B sales
Cia Brasileira de Distribuição continues to focus on expansion with warehouse clubs proving to be the most lucrative retailing channel for the player
CHANNEL DATA
Table 178 Warehouse Clubs: Value Sales, Outlets and Selling Space 2014-2019
Table 179 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 180 Warehouse Clubs GBO Company Shares: % Value 2015-2019
Table 181 Warehouse Clubs GBN Brand Shares: % Value 2016-2019
Table 182 Warehouse Clubs LBN Brand Shares: Outlets 2016-2019
Table 183 Warehouse Clubs LBN Brand Shares: Selling Space 2016-2019
Table 184 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 185 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Direct selling continues to be attractive channel for personal interaction and viable career choice
Direct selling players invest in digital solutions to support channel’s future
Beauty and personal care direct selling dominates but smaller categories still have potential to expand further over forecast period
COMPETITIVE LANDSCAPE
Natura Cosméticos retains convincing leadership of direct selling with naturally-positioned beauty products
Avon continues to invest in digital solutions and expands visibility in Brazil through beauty space in established department store
Well-known local hair care company expands into direct selling
CHANNEL DATA
Table 186 Direct Selling by Category: Value 2014-2019
Table 187 Direct Selling by Category: % Value Growth 2014-2019
Table 188 Direct Selling GBO Company Shares: % Value 2015-2019
Table 189 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 190 Direct Selling Forecasts by Category: Value 2019-2024
Table 191 Direct Selling Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Ongoing positive performance for homeshopping as players take a more omnichannel approach
E-commerce offers further opportunity for players that choose to invest in this platform to retain customers
T-commerce offers innovative concept and chance to encourage greater impulse purchases
COMPETITIVE LANDSCAPE
Polishop retains slim lead of homeshopping with strong omnichannel strategy
Shoptime benefits from expertise of online retailer B2W Cia Global Do Varejo
US company enters Brazil through online viewing platform
CHANNEL DATA
Table 192 Homeshopping by Category: Value 2014-2019
Table 193 Homeshopping by Category: % Value Growth 2014-2019
Table 194 Homeshopping GBO Company Shares: % Value 2015-2019
Table 195 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 196 Homeshopping Forecasts by Category: Value 2019-2024
Table 197 Homeshopping Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Traditionally dominated by packaged foods and drinks, players look to grow the channel by diversifying product portfolios
Vending set to experience strong growth by expanding consumer reach across higher number of locations
Health and wellness trend leads to increasing offer of alternative snack options
COMPETITIVE LANDSCAPE
Coca-Cola retains leadership of highly fragmented competitive landscape
Innovative fresh flower concept for Brazilian vending in São Paulo
Vending continues to penetrate foodservice offering consumers greater freedom
CHANNEL DATA
Table 198 Vending by Category: Value 2014-2019
Table 199 Vending by Category: % Value Growth 2014-2019
Table 200 Vending GBO Company Shares: % Value 2015-2019
Table 201 Vending GBN Brand Shares: % Value 2016-2019
Table 202 Vending Forecasts by Category: Value 2019-2024
Table 203 Vending Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
E-commerce continues to record strong performance as Brazilians increasingly move online to take advantage of competitive prices and wide range of products
Click-and-collect services continue to gain in popularity as cost-effective method of receiving online orders
Black Friday continues to gain in popularity, with many consumers postponing purchases of big-ticket items to make huge cost savings during the event
COMPETITIVE LANDSCAPE
Third party merchants continue to strengthen position due to increasing popularity of marketplaces
Via Varejo attempts to regain lost share by integrating online and offline operations
Amazon Prime likely to increase media product downloads but will still face same delivery challenges as competitors
CHANNEL DATA
Table 204 E-Commerce by Channel and Category: Value 2014-2019
Table 205 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 206 E-Commerce GBO Company Shares: % Value 2015-2019
Table 207 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 208 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 209 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Increasing smartphone usage in Brazil supports ongoing dynamic growth of mobile e-commerce
Retailers must invest in latest digital solutions to enhance consumers’ online experience through their mobiles
Retailers need to capitalise on high daily smartphone usage amongst younger generations as opportunity to push sales through the mobile platform
COMPETITIVE LANDSCAPE
Popular messaging app increasingly utilised by retailers to update consumers
Renner’s innovative app uses AI to assist consumers’ search for products
Cia Brasileira de Distribuição offers consumer loyalty programme through apps
CHANNEL DATA
Table 210 Mobile E-Commerce: Value 2014-2019
Table 211 Mobile E-Commerce: % Value Growth 2014-2019
Table 212 Mobile E-Commerce Forecasts: Value 2019-2024
Table 213 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Food and drink e-commerce continues to grow but retailers continue to face challenges
Stronger potential for food and drink e-commerce somewhat limited by Brazilians’ appreciation for personal interaction in store-based retailers
Targeting consumers with specific discounts should encourage strong customer loyalty
COMPETITIVE LANDSCAPE
Carrefour continues to invest in digital solutions to enhance consumer experience
Cia Brasileira de Distribuição expands delivery options by purchasing app
Wine’s online subscription club expands into store-based retailing
CHANNEL DATA
Table 214 Food and Drink E-Commerce: Value 2014-2019
Table 215 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 216 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 217 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024