RETAILING IN MALAYSIA
Euromonitor International
December 2018

LIST OF CONTENTS AND TABLES

Executive Summary
High Consumer Confidence Boosts Retail Sales
Convenience Retail
Malays Increasingly Shop Online
Cross-border E-commerce Landscape
Mobile Internet Retailing Is Projected To Grow Quickly in Near Term
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Consumers’ Top-up Shopping Is Set To Continue Benefiting Convenience Stores
Convenience Stores Going Cashless and "cashier-less"
Consumers To Face Higher Unit Prices
Competitive Landscape
99 Speedmart’s Success
Family Mart Doubles Outlet Numbers
New Players Enter Convenience Space
Channel Data
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 75 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 76 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Operations of Kr1m 2.0 Remains Uncertain
Demand for Cheaper Food Items Increases
Competitive Landscape
Kr1m 2.0 Halts Expansion Despite Growing Sales
Channel Data
Table 80 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 82 Discounters GBO Company Shares: % Value 2014-2018
Table 83 Discounters GBN Brand Shares: % Value 2015-2018
Table 84 Discounters LBN Brand Shares: Outlets 2015-2018
Table 85 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Downsizing Continues in Hypermarkets
Hypermarkets Loses Relevance
Competitive Landscape
Tesco Completes Next Generation Store Concept
Shifting Strategic Focus
Channel Data
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 90 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 91 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 92 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Foodservice Matters
Supermarkets Becomes Increasingly Concentrated
Competitive Landscape
Premium Supermarkets Lead
Aeon Registers Encouraging Performance
Halal Factor
Channel Data
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 98 Supermarkets GBO Company Shares: % Value 2014-2018
Table 99 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 100 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 101 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Traditional Grocery Retailers Retains Relevance
Steady Growth Is Expected To Continue
Competitive Landscape
Growing Appetite for Bakery Products
Rise of Mid-income Consumers Drives Growth of Health Food Stores
Channel Data
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 110 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 111 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 112 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 113 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 114 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 116 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 118 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Improved Consumer Confidence Benefits Channel
Fashion Retail Is Transforming
Online Boutiques Gain in Popularity
Competitive Landscape
Padini Retains Leadership
Uniqlo’s Success
Intense Competition Between Local and International Players
Channel Data
Table 120 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 122 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 123 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 124 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 126 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Tax Reforms Stimulate Sales in 2018
Increasing Pressure Will Stem From Online Stores
Competitive Landscape
Senheng Electric Retains Slim Lead
Harvey Norman’s Successful Strategy
Internet Retailing To Continue Impacting Store-based Sales
Channel Data
Table 128 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 130 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 131 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 132 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 134 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Drugstores/parapharmacies Is Strongest Performer
Beauty Specialist Retailers Goes Digital
Competitive Landscape
Watson’s Personal Care Stores’ Rapid Expansion
Sephora Leads Beauty Specialist Retailers With Strong Brand Appeal
Channel Data
Table 136 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 138 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 140 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 141 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 142 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 144 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 146 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
More Affordable Housing Options May Stimulate Growth
Premiumisation Drives Forecast Growth
Competitive Landscape
Mr DIY Strengthens Leadership
Ikea Focuses on Malaysia
Channel Data
Table 148 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 150 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 151 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 152 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 153 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 154 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 156 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 158 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Department Store Players Must Adopt New Strategies
Struggle To Remain Relevant
Strong Competition for Department Stores
Competitive Landscape
Aeon Co (m) Bhd Retains Leadership
Parkson’s Strategies
Channel Data
Table 160 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 161 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 162 Department Stores GBO Company Shares: % Value 2014-2018
Table 163 Department Stores GBN Brand Shares: % Value 2015-2018
Table 164 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 165 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 166 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Variety Stores Continues To Appeal To Price-sensitive Consumers
New Urban Formats Provide Potential for Expansion
Competitive Landscape
Eco-shop Marketing Strengthens Lead
Strong Growth for Some Brands
Internet Retailing Challenges Variety Stores
Channel Data
Table 168 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 169 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 170 Variety Stores GBO Company Shares: % Value 2014-2018
Table 171 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 172 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 173 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 174 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Prospects
Headlines
Prospects
Impact of Goods and Services Tax
Positive Outlook Predicted for Forecast Period
Higher Earners Among Ageing Population Pose Growth Opportunities
Competitive Landscape
Amway Leads Highly Competitive Environment
Hai-o Embraces the Internet
Consumer Health Direct Selling Remains Popular
Channel Data
Table 176 Direct Selling by Category: Value 2013-2018
Table 177 Direct Selling by Category: % Value Growth 2013-2018
Table 178 Direct Selling GBO Company Shares: % Value 2014-2018
Table 179 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 180 Direct Selling Forecasts by Category: Value 2018-2023
Table 181 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Number of Consumers TV Shopping
Homeshopping Complements E-commerce
Competitive Landscape
Astro Gs Shop Strengthens Leadership
Jc Wow Shop Outperforms
Channel Data
Table 182 Homeshopping by Category: Value 2013-2018
Table 183 Homeshopping by Category: % Value Growth 2014-2018
Table 184 Homeshopping GBO Company Shares: % Value 2014-2018
Table 185 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 186 Homeshopping Forecasts by Category: Value 2018-2023
Table 187 Homeshopping Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Online Shopping Suits Malays’ Lifestyles
Electronics and Other Products Dominate Online Sales
Growing Relevance in Cross-border Sales
Competitive Landscape
Lazada Leads With Innovations
Cross Border E-commerce
Channel Data
Table 188 Internet Retailing by Category: Value 2013-2018
Table 189 Internet Retailing by Category: % Value Growth 2013-2018
Table 190 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 191 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 192 Internet Retailing Forecasts by Category: Value 2018-2023
Table 193 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Digitalisation Gives Rise To Online Grocery Sales
Convenience Is Growth Driver
Online Grocery Expects Surging Growth
Competitive Landscape
Tesco Leads Online Delivery, Whilst Jaya Grocer Gains in Popularity
Redtick the Leading Online Pure-play Grocery Retailer
Channel Data
Table 194 Food and Drink Internet Retailing: Value 2013-2018
Table 195 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 196 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 197 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 198 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023
Headlines
Prospects
Cashless Retail Drives Growth in Vending
Vending Becomes Increasingly Innovative in Product Offerings
Digital Payments Give Rise To Vending
Competitive Landscape
Packaged Drinks Most Popular for Vending
Increasing Number of Retailers Grasp Concept of Vending
Smart Vending Is Set To Grow
Channel Data
Table 199 Vending by Category: Value 2013-2018
Table 200 Vending by Category: % Value Growth 2013-2018
Table 201 Vending GBO Company Shares: % Value 2014-2018
Table 202 Vending GBN Brand Shares: % Value 2015-2018
Table 203 Vending Forecasts by Category: Value 2018-2023
Table 204 Vending Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Mobile Internet Retailing Leads Growth
Mobile Usage and Digital Payments Drive Mobile Internet Retailing
Mobile Shopping Is Set To Thrive
Competitive Landscape
Shopee Aims To Lead Mobile Shopping
Last Mile Delivery Poses Challenges and Opportunities
Channel Data
Table 205 Mobile Internet Retailing: Value 2013-2018
Table 206 Mobile Internet Retailing: % Value Growth 2013-2018
Table 207 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 208 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023