Retailing in Malaysia
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Focus on health and wellness heightened by the pandemic
E-commerce gains momentum on the back of significant growth during 2020
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Chinese New Year
New Year End
Hari Raya Aidilfitri (or Hari Raya Puasa)
11.11 Single Day Sales
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Channel sees slowdown in value sales as consumers reduce frequency of visits or shop online in order to avoid spread of COVID-19
Movement Control Orders focus consumer shopping excursions to local stores
Wider product range entices consumers
RECOVERY AND OPPORTUNITIES
99 Speed Mart underlines its leadership with further expansion
7-Eleven limited by rigid payment system and higher prices
Consumers appreciate growing sophistication from convenience stores once the pandemic recedes and they return to their workplaces
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
i-KeeP strategic partnerships ensure affordability for grocery consumers
Attractive pricing and regular promotions appeal to growing consumer price sensitivity since the pandemic
Wide, low-priced product range and neighbourhood store location boost the channel's appeal during lockdown
RECOVERY AND OPPORTUNITIES
Government plans further expansion with demand strong in areas characterised by low disposable incomes
Six commercial players from the group of retailers behind the i-KeeP programme
Ministerial credentials represent marketing gold for i-KeeP
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Discounters GBO Company Shares: % Value 2016-2020
Table 83 Discounters GBN Brand Shares: % Value 2017-2020
Table 84 Discounters LBN Brand Shares: Outlets 2017-2020
Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Return to positive growth in 2020 after years of decline
Industry players focus on greater diversity in their product range
Tesco Stores and Shopee, delivering convenience through partnership
RECOVERY AND OPPORTUNITIES
Greater focus on private label to attract heightened price sensitivity since the pandemic
Apparel and footwear and home care products decline via hypermarkets
Despite launch of smaller store formats, hypermarkets faces threat from march of food and drink e-commerce
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Strong growth spike for supermarkets during 2020 as consumers panic buy
E-commerce and click and collect services come to the fore during lockdown
Jaya Grocer remains the leading name in supermarkets
RECOVERY AND OPPORTUNITIES
Positive outlook for supermarkets with leading players maintaining their development plans
Ongoing trend in home cooking and demand for ready to eat food boost sales for supermarkets
Strong growth for e-commerce grocery retailing
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Supermarkets GBO Company Shares: % Value 2016-2020
Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumer preference to shop in local stores boosts category sales in 2020
Demand for particular products such as baked goods maintains category growth in 2020
Traditional grocery retailers with a focus on baked goods outperform other formats
RECOVERY AND OPPORTUNITIES
Despite ongoing decline, traditional grocery retailers remains the largest channel in grocery retailing in Malaysia
Digital outreach delivers expectations of higher sales and greater profitability
Quality and diversity come to the fore as unique selling points for traditional grocers
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has strong negative impact on this channel as stores are shuttered and consumers rein in their spending
Government restrictions reduce footfall and limit opening hours
Padini Holdings maintains lead after employing store rationalisation strategy
RECOVERY AND OPPORTUNITIES
Despite casualties and permanent closures, new players emerge while luxury apparel and footwear also performs well
Strong rebound in 2021 with the pandemic leading to longer-term changes in player strategies
Shift in thinking for industry players though bricks and mortar stores remain relevant once restrictions ease
CHANNEL DATA
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Strong contraction in electronics and appliance specialist retailers mitigated by growth in home working
Senheng Electric maintains the leading position in this fragmented category
Shift from store-based to e-commerce as stores closed during lockdown
RECOVERY AND OPPORTUNITIES
Strong rebound for electronics and appliance specialist retailers as the pandemic recedes and stores reopen
Pandemic stimulates even stronger shift towards e-commerce
Competitive landscape becomes increasingly intense with players competing to attract consumers with lower disposable incomes
CHANNEL DATA
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mixed performance for health and beauty specialist retailers in 2020 due to COVID-19
Growth for chemists/pharmacies as people try to protect themselves from COVID-19, especially given their susceptibility due to poor air quality in parts of the country
Significant contraction for beauty specialist retailers as consumers stay at home
RECOVERY AND OPPORTUNITIES
Strong rebound for health and beauty specialist retailers as the situation around COVID-19 stabilises
Rising health awareness and necessity boost growth of beauty specialist retailers and optical goods stores
The development of e-commerce platforms changes competitive landscape, though scope remains for bricks and mortar outlets
CHANNEL DATA
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The government's new homeowner strategy underpins sales growth
Mr DIY retains the lead thanks to the development of its e-commerce platform
IKEA introduces budget-friendly products in a bid to offset decline in property market
RECOVERY AND OPPORTUNITIES
Strong and sustained rebound for home and garden specialists over the forecast period with a greater focus on the development of multi-platforms
IKEA continues to benefit from its unique balancing of brand, design and pricing, while Mr DIY secures a solid future via an IPO
More Malaysians are inspired to pick up tools and attempt DIY and gardening since the pandemic
CHANNEL DATA
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Ongoing problems for department stores exacerbated by the pandemic and store closures
Industry players endeavour to entice shoppers back to their stores through a number of strategies
High-end department stores struggle during 2020 due to decimation of tourism and the closure of stores
RECOVERY AND OPPORTUNITIES
AEON holds leading position via its focus on families and pleasant shopping experience
Despite stiff competition from e-commerce retailing, consumers enjoy visiting stores once more once the pandemic passes
Strong performance likely for Sogo over the forecast period
CHANNEL DATA
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 154 Department Stores GBO Company Shares: % Value 2016-2020
Table 155 Department Stores GBN Brand Shares: % Value 2017-2020
Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020
KEY DATA FINDINGS
2020 IMPACT
Strong decline in 2020 due to store closures during lockdown, representing a complete turnaround from high growth in the previous year
Yubiso retains lead but engages in further store closures
Daiso and Tokuya outperform competitors in 2020
RECOVERY AND OPPORTUNITIES
Rapid rebound for variety stores in 2021
ECO-Shop Marketing takes over the lead while all players develop strategies to offset the popularity of e-commerce
Growing threat from e-commerce drives more defined offer and focus on advantages
CHANNEL DATA
Table 158 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 159 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 160 Variety Stores GBO Company Shares: % Value 2016-2020
Table 161 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 162 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 163 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 164 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 165 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Direct selling continues to struggle due to competition from internet retailing
Rising interest in health and wellness and beauty continues to drive sales
Social distancing eradicates direct selling's main advantage of personal relationships between seller and customer
RECOVERY AND OPPORTUNITIES
Slow but steady progress for direct selling over the forecast period
Stiff competition from e-commerce while direct selling players increasingly adopt social media marketing
Strong rebound for apparel and footwear direct selling in 2021 though unlikely to be sustained
CHANNEL DATA
Table 166 Direct Selling by Category: Value 2015-2020
Table 167 Direct Selling by Category: % Value Growth 2015-2020
Table 168 Direct Selling GBO Company Shares: % Value 2016-2020
Table 169 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 170 Direct Selling Forecasts by Category: Value 2020-2025
Table 171 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Investment in more air-time for TV homeshopping in order to appeal to consumers in lockdown
Strong growth for other home shopping thanks to high demand for tissue and hygiene products though consumer electronics homeshopping also experiences growth
CJ Wow Shop and Astro Go Shop focus on enhancing multiplatform strategies
RECOVERY AND OPPORTUNITIES
Further growth likely as small but growing channel benefits from wider development in viewing choice and payment options
Diversity in terms of languages important in widening the consumer base
Changes ahead as consumes embrace online buying and industry players attract more bricks and mortar retailers seeking a broader platform
CHANNEL DATA
Table 172 Homeshopping by Category: Value 2015-2020
Table 173 Homeshopping by Category: % Value Growth 2015-2020
Table 174 Homeshopping GBO Company Shares: % Value 2016-2020
Table 175 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 176 Homeshopping Forecasts by Category: Value 2020-2025
Table 177 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
New pandemic-induced demand and opposing forces act on vending during 2020
Office workers choose vending to minimise social contact with smart vending machines being particularly popular
Players step up innovation during 2020 to meet consumer demand during unprecedented health crisis
RECOVERY AND OPPORTUNITIES
Creativity unlocks the mystery of vending for millennials
Creative evolution of product supply in health and beauty
Digital engagement drives the success of local vending players
CHANNEL DATA
Table 178 Vending by Category: Value 2015-2020
Table 179 Vending by Category: % Value Growth 2015-2020
Table 180 Vending GBO Company Shares: % Value 2016-2020
Table 181 Vending GBN Brand Shares: % Value 2017-2020
Table 182 Vending Forecasts by Category: Value 2020-2025
Table 183 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Growth in higher value transactions in e-commerce as consumer confidence in this channel grows, particularly since the onset of the pandemic
Lazada and Shopee maintain the leading positions in e-commerce
Surge in consumer electronics as consumers work from home
RECOVERY AND OPPORTUNITIES
E-commerce annual growth rates slow over the forecast period having passed their peak
Online marketplaces stimulate growth in convenient payment methods, including e-wallets
Consumer electronics e-commerce growth mainly via online marketplaces
CHANNEL DATA
Table 184 E-Commerce by Channel and Category: Value 2015-2020
Table 185 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 186 E-Commerce GBO Company Shares: % Value 2016-2020
Table 187 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 188 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 189 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Slight drop off in high growth rate in 2020 as consumers are less mobile during lockdown with e-commerce sales temporarily switching to tablets and laptops
Businesses rapidly develop apps during the pandemic in a bid to reach consumers living under government restrictions
Younger consumers hold the key to the future of mobile e-commerce
RECOVERY AND OPPORTUNITIES
High though slowing growth for mobile e-commerce as the market matures
Mobile e-commerce players based overseas now subject to 6% digital tax
High mobile phone penetration and launch of business apps promotes mobile e-commerce
CHANNEL DATA
Table 190 Mobile E-Commerce: Value 2015-2020
Table 191 Mobile E-Commerce: % Value Growth 2015-2020
Table 192 Mobile E-Commerce Forecasts: Value 2020-2025
Table 193 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Strong growth for food and drink e-commerce stimulated by the unprecedented events of the health crisis in 2020
Growth for packaged food and soft drinks e-commerce due to the convenience and health trends
Loyalty programmes represent an essential tool for building demand
RECOVERY AND OPPORTUNITIES
Prolonged health crisis and social distancing measures in stores benefit Shopee
Emerging players seek to challenge Shopee partners through digital expansion
Diminishing demand for food and drink e-commerce as life slowly returns to normal as the virus recedes and vaccines are rolled out
CHANNEL DATA
Table 194 Food and Drink E-Commerce: Value 2015-2020
Table 195 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 196 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 197 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025