Retailing in Peru
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Non-cash systems evolve as pandemic slows cash use
Political turmoil remains unresolved
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas
Back to School
Mother's Day
Children's Day
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Sales hit hard by drop in footfall thanks to lockdown
Product offer out of step with shifting consumer demands during pandemic
Infrastructure ambitions set to be undermined by new normal
RECOVERY AND OPPORTUNITIES
Immaturity of channel and strong demand for convenience can deliver growth
Slow emergence from COVID-19 may drive up convenience store footfall
Adding more than impulse offer can widen potential consumer base
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Temporary economic and demographic reversals hit discounters core consumers hardest
Discounter expansion on hold in 2020, may need to look harder at model security post-pandemic
COVID-19 gives retailers chance to widen private label portfolios
RECOVERY AND OPPORTUNITIES
Immaturity of channel, lack of nationwide coverage offers opportunity to build
Discounters can build on strong ties, favourable perceptions of local consumers
Post-pandemic, possibilities emerge for broader consumer base
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Discounters GBO Company Shares: % Value 2016-2020
Table 84 Discounters GBN Brand Shares: % Value 2017-2020
Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic potential offset by restrictions on transport
Hypermarket leaders pivot to digital sales, offsetting drop in footfall
Pandemic reverses underlying shopping habits, likely short term
RECOVERY AND OPPORTUNITIES
Price positioning an advantage for hypermarkets post-pandemic
Slowdown in outlet growth, but differentiation can offset this
E-commerce set to accelerate
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Supermarkets drop ball in 2020
Pandemic opens door to shifting consumers away from cash
Strong record of innovation in channel continues, with health a useful point
RECOVERY AND OPPORTUNITIES
Channel well-positioned for growth, but needs to more to fight off other models
Core middle class consumers want sustainability
Outlet expansion to slow, as supermarkets examine new models
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic hits sales model hardest, but traditional grocery retailers have pivoted to prevent collapse
Importance of channel leads producers to support with tech
Virus helps force non-cash payment trends into channel
RECOVERY AND OPPORTUNITIES
Traditional grocery retailers face threat, but can leverage status as social hub, and back up by dabbling with stronger digital position
Formalising business offers advantages and growth opportunities
Convenience trends align with traditional retailers, bit need more competitive offer
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 108 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Shutdown impacts channel from multiple directions
Economic impact hits hard as consumers cut back on spending
Virus-led shift in shopping patterns favours parts of the channel
RECOVERY AND OPPORTUNITIES
Plenty of growth opportunity as Peru changes, but virus lingers
E-commerce and digital strategies can strengthen relationships
Alternatives to fast fashion offer potential
CHANNEL DATA
Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 110 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 111 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 112 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 114 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 116 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Recession and lockdown double blow to electronics and appliance specialist retailers
Home office demand helps offset decline in rest of channel
Pandemic helps create retailing innovation
RECOVERY AND OPPORTUNITIES
Rising threat from other channels, but rebuild footfall by pricing
Landscape will concentrate as new models need investment
Enabling lower income shoppers can create radically larger consumer base
CHANNEL DATA
Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 118 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 119 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 120 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 122 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 124 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Store closures, collapse in demand for beauty and personal care hits channel hard
Acute consumer sensitivity to bad faith practices
Pandemic drives retail innovation
RECOVERY AND OPPORTUNITIES
Beauty demand to benefit from return to normal, but spiking health awareness offers opportunity elsewhere
Digital strategies emerging, but in early stages
Short term challenges of second COVID-19 wave can be met with tech workaround
CHANNEL DATA
Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 126 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 127 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 128 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 129 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 130 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 132 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 134 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 136 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown measures hit channel hard, although some pivot to online sales
Channel still seeing investment in 2020
Recession stops non-essential purchasing
RECOVERY AND OPPORTUNITIES
Solid opportunity as well-structured channel reopens
Pandemic will accelerate pace of digital evolution
Chained operator investment driving growth with big beast on the horizon
CHANNEL DATA
Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 138 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 139 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 140 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 141 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 142 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 144 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 146 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 148 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Collapse in footfall and higher prices hot department stores hard
Caught out by lack of online offer
Reputational damage to leading brands caused by logistical failure, bad faith
RECOVERY AND OPPORTUNITIES
Pandemic will accelerate e-commerce investment following chaos of 2020
Lighter, tighter model may be better long term driver
Payment innovation can widen consumer base
CHANNEL DATA
Table 149 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 150 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 151 Department Stores GBO Company Shares: % Value 2016-2020
Table 152 Department Stores GBN Brand Shares: % Value 2017-2020
Table 153 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 154 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 156 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Model restricted by lockdown, sales hit by recession, but pivot to social media prevents worse decline
Channel exposed to dependence on beauty and personal care by stay-at-home consumers
Pandemic sees restructuring, change of offer
RECOVERY AND OPPORTUNITIES
Pandemic sees online strategies strengthen
Lifting of lockdown key - consumers still prefer face-to-face
Anticipated growth will bring concentration
CHANNEL DATA
Table 157 Direct Selling by Category: Value 2015-2020
Table 158 Direct Selling by Category: % Value Growth 2015-2020
Table 159 Direct Selling GBO Company Shares: % Value 2016-2020
Table 160 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 161 Direct Selling Forecasts by Category: Value 2020-2025
Table 162 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Homeshopping boosted by pandemic as consumers explore alternatives
Captive audience thanks to COVID-19 drives volume sales
Strong health and wellness offer a competitive advantage for homeshopping
RECOVERY AND OPPORTUNITIES
E-commerce shift will reshape homeshopping model
Homeshopping offer needs greater plausibility
Scope for more portfolio diversification
CHANNEL DATA
Table 163 Homeshopping by Category: Value 2015-2020
Table 164 Homeshopping by Category: % Value Growth 2015-2020
Table 165 Homeshopping GBO Company Shares: % Value 2016-2020
Table 166 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 167 Homeshopping Forecasts by Category: Value 2020-2025
Table 168 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Movement restrictions and lockdown slash passing trade sales
Premium positioned vending begins to emerge
Innovative retailers use vending to keep momentum in lockdown
RECOVERY AND OPPORTUNITIES
Lifting restrictions key, though informal vendors still limit growth potential
Contactless vending may be attractive as virus concerns linger and card use grows
Immature channel has potential to diversify
CHANNEL DATA
Table 169 Vending by Category: Value 2015-2020
Table 170 Vending by Category: % Value Growth 2015-2020
Table 171 Vending Forecasts by Category: Value 2020-2025
Table 172 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic sees boom, but limited consumer access is a barrier
Nimble retailers develop alliances, innovate to offset drop in footfall
Weakness of Peruvian infrastructure limits stronger growth
RECOVERY AND OPPORTUNITIES
E-commerce set to see innovation, new categories, portfolio expansion
Contactless e-commerce technologies set to strengthen off threat of virus
Potential still blunted by digital payment penetration
CHANNEL DATA
Table 173 E-Commerce by Channel and Category: Value 2015-2020
Table 174 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 175 E-Commerce GBO Company Shares: % Value 2016-2020
Table 176 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 177 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 178 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic is perfect storm for mobile e-commerce growth
Crisis forces innovation, opens door to SMEs
Boom in phone use in lockdown a driver in sales growth
RECOVERY AND OPPORTUNITIES
Digital natives will drive sales
Service apps building familiarity with channel
App development can be mutually beneficial
CHANNEL DATA
Table 179 Mobile E-Commerce: Value 2015-2020
Table 180 Mobile E-Commerce: % Value Growth 2015-2020
Table 181 Mobile E-Commerce Forecasts: Value 2020-2025
Table 182 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic boosts growth, helped by retailer flexibility
Pureplay grocery arrives
Dynamism of food and drink brings in non-traditional retailers
RECOVERY AND OPPORTUNITIES
Peru offers strong opportunities, with more entrants expected
Lack of payment systems a barrier to growth
Speed, efficiency, delivery costs will be differentiation points going forward
CHANNEL DATA
Table 183 Food and Drink E-Commerce: Value 2015-2020
Table 184 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 185 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 186 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025