Alcoholic Drinks in Cameroon
Euromonitor International
June 2021

List Of Contents And Tables

ALCOHOLIC DRINKS IN CAMEROON
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020 (XAF per litre of pure alcohol)
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN CAMEROON
KEY DATA FINDINGS
2020 IMPACT
Social distancing measures hamper beer sales as curfews are put in place
Companies re-strategize to boost sales during the pandemic as price sensitivity increases
Tins become key to attracting off-trade sales as companies adapt
RECOVERY AND OPPORTUNITIES
Future of Brasserie du Cameroun remains unclear as Heineken withdraws from Cameroon
Brasseries du Cameroun continues to hold the lion's share of beer in Cameroon
New products emerge as modern retail channels expand
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2015-2020
Table 18 Sales of Beer by Category: Total Value 2015-2020
Table 19 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 20 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 25 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 26 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 27 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 28 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
WINE IN CAMEROON
KEY DATA FINDINGS
2020 IMPACT
On-trade sales plummet as COVID-19 disrupts horeca in Cameroon
Wine remains competitive as new players enter the arena
Imported brands continue to dominate as producers scale up
RECOVERY AND OPPORTUNITIES
Cameroon looks set to welcome tourists as COVID-19 restrictions come to an end
The growth of modern grocery retailers will support wine sales
New product development ahead in exciting category
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2015-2020
Table 33 Sales of Wine by Category: Total Value 2015-2020
Table 34 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 35 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 40 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 41 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
SPIRITS IN CAMEROON
KEY DATA FINDINGS
2020 IMPACT
On-trade consumption drops as horeca outlets face curfews
Whiskies remains the tipple of choice for Cameroonian consumers
Diageo retains lead thanks to product familiarity, strong distribution and new launches
RECOVERY AND OPPORTUNITIES
Imported brands continue to lead spirits
Contraband sales threaten to undermine sales of spirits
Improved distribution networks to support growth in spirits
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2015-2020
Table 45 Sales of Spirits by Category: Total Value 2015-2020
Table 46 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 47 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 52 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 53 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 54 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 55 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 56 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
CIDER/PERRY IN CAMEROON
HEADLINES
RTDS IN CAMEROON
KEY DATA FINDINGS
2020 IMPACT
Spirit-based RTDs remains the only product area
Off-trade channels benefit from on-trade closures
Guinness Cameroon eats away at Brasseries du Cameroun's dominance in RTDs
RECOVERY AND OPPORTUNITIES
New product development and low prices stimulate growth in RTDs
Growing consumer awareness fuels growth in RTDs
Promotional activity and product innovation will support consumer awareness
CATEGORY DATA
Table 59 Sales of RTDs by Category: Total Volume 2015-2020
Table 60 Sales of RTDs by Category: Total Value 2015-2020
Table 61 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 62 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 67 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 68 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 69 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 70 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 71 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025