Home and Garden in Thailand
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Distribution of Home and Garden by Format: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format and Category: % Value 2020
Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Economic shock of pandemic undermines demand for big-ticket items like lawnmowers
Lockdown drives surge in demand for indoor plants
Small players continue to dominate pots and planters
RECOVERY AND OPPORTUNITIES
Post-pandemic economic rebound will drive acceleration in retail current value sales growth
Consumers will become more wary of plant protection
E-commerce will continue to grow in importance, as retailers increase their investment in this channel
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2015-2020
Table 10 Sales of Gardening by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Gardening: % Value 2016-2020
Table 12 LBN Brand Shares of Gardening: % Value 2017-2020
Table 13 Distribution of Gardening by Format: % Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: Value 2020-2025
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Economic shock of pandemic weighs heavily on home furnishings, as many consumers postpone big-ticket purchases
Home working enables home office furniture to buck the downward trend
Leader Index Living Mall Co Ltd cancels expansion plans to focus on renovating its existing stores
RECOVERY AND OPPORTUNITIES
Post-pandemic economic rebound will drive strong recovery in demand for home furnishings
The integration of furniture and technology will appeal to Gen Z consumers
Will younger shoppers be comfortable buying sofas and beds online?
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2015-2020
Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 brings some home improvement projects to a halt and leads consumers to delay others
Retailer HomePro pivots to e-commerce
Toa Paint (Thailand) Co Ltd continues to dominate home paint due in large part to its strong reputation for quality
RECOVERY AND OPPORTUNITIES
2021 will see a strong rebound in home improvement, as the COVID-19 threat begins to diminish and economic activity rebounds
Gen Z consumers will help to drive further growth in e-commerce
Sustainability and convenience will grow in importance, particularly for younger consumers
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2015-2020
Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 28 Distribution of Home Improvement by Format: % Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Negative impact of pandemic is partly offset by increase in home cooking and dining
Temporary store closures boost value shares of homeshopping, direct shopping and e-commerce
Leader Satien Stainless Steel PCL is coming under increased competitive pressure, especially from IKEA
RECOVERY AND OPPORTUNITIES
Increased consumer interest in home cooking will outlast the pandemic
E-commerce will grow in importance, and the boundaries between it and homeshopping and direct selling will begin to blur
Younger consumers will demand more multi-functional homewares
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2015-2020
Table 32 Sales of Homewares by Category: % Value Growth 2015-2020
Table 33 Sales of Homewares by Material: % Value 2015-2020
Table 34 NBO Company Shares of Homewares: % Value 2016-2020
Table 35 LBN Brand Shares of Homewares: % Value 2017-2020
Table 36 Distribution of Homewares by Format: % Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: Value 2020-2025
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025