Home and Garden in Thailand
April 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Home furnishings boosts overall home and garden actual sales growth
Constrained land availability supports the urban garden concept
Main players maintain their leading shares
Modern trade and e-commerce win Thai consumers over
Many favourable factors support a positive outlook for home and garden
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Distribution of Home and Garden by Format: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format and Category: % Value 2019
Table 7 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Horticulture remains popular as Thais seek to play a role in offsetting global warming
Degradation in soil quality requires high levels of fertiliser
Indoor plants are increasingly popular as new apartment builds often have limited outdoor space
COMPETITIVE LANDSCAPE
The ban on Paraquat has a significant impact on players in herbicides
IKEA continues to perform well in pots and planters
Spica Co introduces robotic lawn mowers
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2014-2019
Table 10 Sales of Gardening by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Gardening: % Value 2015-2019
Table 12 LBN Brand Shares of Gardening: % Value 2016-2019
Table 13 Distribution of Gardening by Format: % Value 2014-2019
Table 14 Forecast Sales of Gardening by Category: Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
The boom in property development supports growth of home furnishings
Strong growth for e-commerce, albeit generally for smaller products
Light-emitting diode lamps (LED) continues to record strong growth
COMPETITIVE LANDSCAPE
Index Living Mall retains its lead
Deluxe Hotel Supply Company introduces innovative bed clothes
Premium home furnishings target wealthy ex-pats
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2014-2019
Table 17 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 19 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 20 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 21 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 22 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
DIY remains popular as an affordable alternative to professional work
Cordless drills begin to emerge
Decorative paint performs well and has a bright outlook
COMPETITIVE LANDSCAPE
Toa Paint (Thailand) Co extends its lead in home improvement
Retailer HomePro continues to expand
LIXIL (Thailand) runs special campaigns on showers
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2014-2019
Table 25 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 27 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 28 Distribution of Home Improvement by Format: % Value 2014-2019
Table 29 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
The Reuse campaign increases use of food storage
Ovenware set to remain unpopular
Non-stick stove top cookware is increasingly popular
COMPETITIVE LANDSCAPE
Product quality is the key factor to achieve consumer satisfaction
Seagull and Tefal products aim to bring enjoyment to cooking
Srithai Superware implements aggressive price promotions
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2014-2019
Table 32 Sales of Homewares by Category: % Value Growth 2014-2019
Table 33 Sales of Homewares by Material: % Value 2014-2019
Table 34 NBO Company Shares of Homewares: % Value 2015-2019
Table 35 LBN Brand Shares of Homewares: % Value 2016-2019
Table 36 Distribution of Homewares by Format: % Value 2014-2019
Table 37 Forecast Sales of Homewares by Category: Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2019-2024