Beer in Kazakhstan
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Overall, beer volume sales are unaffected by COVID-19
Efes loses top spot
Draught in off-trade is the main channel for beer
RECOVERY AND OPPORTUNITIES
Off-trade will register higher volume growth over forecast period
Players launch new products again over forecast period
Draught beer continues strong performance
CATEGORY BACKGROUND
Larger price band methodology
Summary 1 Lager by Price Band 2020
Table 1 Number of Breweries 2015-2020
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2015-2020
Table 3 Sales of Beer by Category: Total Value 2015-2020
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 11 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 13 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources