Spirits in Morocco
July 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Spirits Is Set To Record Modest Growth Over the Forecast Period
Illegal Sales Are Shrinking
Imported Brands Will Remain the Most Popular
Competitive Landscape
Chai Andrieux Remains the Leading Company in Spirits in 2018
Competition Is Fierce in Spirits
Event Sponsoring
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2018
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2013-2018
Table 2 Sales of Spirits by Category: Total Value 2013-2018
Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 10 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 11 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 12 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 13 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 14 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 15 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 16 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 17 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 18 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 19 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 20 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Executive Summary
Alcoholic Drinks Continues To Recover in 2018
the Government Is Taking Serious Action Against Illicit Trade
Groupe Des Brasseries Du Maroc Leads Sales in 2018
Off-trade Remains the Biggest Channel for Alcoholic Drinks Volume Sales
Alcoholic Drinks Market To Continue Recovering Over the Forecast Period
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources