Consumer Appliances in Japan
Euromonitor International
February 2022

List Of Contents And Tables

CONSUMER APPLIANCES IN JAPAN
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Beyond the positioning of freezer and fridge units
The early stage of “smart” may not look very smart, but is a necessary step forward
COVID-19 expands demand for freezers
PROSPECTS AND OPPORTUNITIES
Smarter and more connected
The growth of Asian companies
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 50 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
The shift to front-loading washer dryers continues, but top-loading machines remain more popular
Newer functions actively incorporated in premium machines
PROSPECTS AND OPPORTUNITIES
Moving beyond the restriction of size
Opportunities in the longer-term
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 56 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 66 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dishwashers are re-evaluated by consumers
Developments to fit small kitchens continue
PROSPECTS AND OPPORTUNITIES
From a good-to-have to a must-have appliance
Not just dishwasher-safe, but dishwasher-friendly
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2016-2021
Table 72 Sales of Dishwashers by Category: Value 2016-2021
Table 73 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 74 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 75 Sales of Dishwashers by Format: % Volume 2016-2021
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 77 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 78 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 79 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 80 Production of Dishwashers: Total Volume 2016-2021
Table 81 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 82 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
The negative impact of COVID-19 on new housing development ends
Cooker hoods used as air treatment devices
PROSPECTS AND OPPORTUNITIES
Changing lifestyles will lead to diversification of demand
Smarter, happier?
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 86 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 89 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 90 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 94 NBO Company Shares of Ovens: % Volume 2017-2021
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 99 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
From multifunction to simple and personalised
The “smartest” appliance in the kitchen for now
PROSPECTS AND OPPORTUNITIES
Increasingly software-defined
Smarter, as well as “smarter”
CATEGORY DATA
Table 104 Sales of Microwaves by Category: Volume 2016-2021
Table 105 Sales of Microwaves by Category: Value 2016-2021
Table 106 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 107 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 108 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 109 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 110 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 111 Distribution of Microwaves by Format: % Volume 2016-2021
Table 112 Production of Microwaves: Total Volume 2016-2021
Table 113 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 114 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
The spike in sales of mixers in 2020 is followed by strong decline in 2021
Juice extractors continues to fall despite the wellness trend
Blenders continue to meet consumers' needs
PROSPECTS AND OPPORTUNITIES
Panasonic leads the declining juice extractors category
Meaningful innovation could prevent sales sliding in blenders
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 118 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
After a spike in 2020, breadmakers falls in 2021, but electric grills maintains growth
Oven toasters also maintains momentum in 2021
PROSPECTS AND OPPORTUNITIES
Balmuda's entry to coffee machines
Growth of rice cookers dependent on multi-cookers
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 129 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 132 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stick vacuum cleaners now accounts for half of sales
Robotic vacuum cleaners continues to see rapid growth
Three players have a strong lead in standard vacuum cleaners
PROSPECTS AND OPPORTUNITIES
Wet and dry and steam vacuum cleaners fit the hygiene trend
An end to the competition for lighter and stronger models
Home seclusion both good and bad for robotic vacuum cleaners
CATEGORY DATA
Table 140 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 141 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hair care appliances and body shavers fail to recover to their pre-pandemic level
Oral care appliances continues to bipolarise
Other personal care appliances maintains growth even without inbound demand
PROSPECTS AND OPPORTUNITIES
Premiumisation of hair care appliances
Fragmentation, personalisation, premiumisation
CATEGORY DATA
Table 152 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 153 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 156 Sales of Body Shavers by Format: % Volume 2016-2021
Table 157 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 158 NBO Company Shares of Personal Care Appliances 2017-2021
Table 159 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 160 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
The largest impact from COVID-19 seen in some categories
Debate between more products, or more features in one product
PROSPECTS AND OPPORTUNITIES
New ways to improve hygiene
Holistic air treatment likely to be investigated
CATEGORY DATA
Table 165 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 166 Sales of Air Treatment Products by Category: Value 2016-2021
Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 168 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 170 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 172 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 173 Production of Air Conditioners: Total Volume 2016-2021
Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 175 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026