Financial Cards and Payments in Thailand
Euromonitor International
December 2022

List Of Contents And Tables

FINANCIAL CARDS AND PAYMENTS IN THAILAND
EXECUTIVE SUMMARY
Financial cards and payments in 2022: The big picture
2022 key trends
Attractive promotions used by issuers to attract consumers and tap into high demand
Shift towards e-commerce to spur growth across the financial cards industry
What next for financial cards and payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2017-2022
Table 2 Number of ATMs: Units 2017-2022
Table 3 Value Lost to Fraud 2017-2022
Table 4 Card Expenditure by Location 2022
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 6 Domestic versus Foreign Spend 2022
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 8 Financial Cards by Category: Number of Accounts 2017-2022
Table 9 Financial Cards Transactions by Category: Value 2017-2022
Table 10 Financial Cards by Category: Number of Transactions 2017-2022
Table 11 Consumer Payments by Category: Value 2017-2022
Table 12 Consumer Payments by Category: Number of Transactions 2017-2022
Table 13 M-Commerce by Category: Value 2017-2022
Table 14 M-Commerce by Category: % Value Growth 2017-2022
Table 15 Financial Cards: Number of Cards by Issuer 2017-2021
Table 16 Financial Cards: Number of Cards by Operator 2017-2021
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 20 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 21 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 22 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 23 Forecast Consumer Payments by Category: Value 2022-2027
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2022-2027
Table 25 Forecast M-Commerce by Category: Value 2022-2027
Table 26 Forecast M-Commerce by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Relaxation of COVID-19 measures increases debit card usage and transaction value
Key players turn to strong marketing campaigns and e-commerce to bolster demand
Transition into cashless society as younger consumers become more of a focus for debit card issuers
PROSPECTS AND OPPORTUNITIES
Debit cards transaction volumes to increase thanks to attraction of non-cash payment methods and government encouragement
Impending recovery of international travel industry is set to bolster growth
Shift towards e-commerce and remote digital payments set to continue
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2017-2022
Table 28 Debit Cards Transactions 2017-2022
Table 29 Debit Cards in Circulation: % Growth 2017-2022
Table 30 Debit Cards Transactions: % Growth 2017-2022
Table 31 Debit Cards: Number of Cards by Issuer 2017-2021
Table 32 Debit Cards: Number of Cards by Operator 2017-2021
Table 33 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 34 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 36 Forecast Debit Cards Transactions 2022-2027
Table 37 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 38 Forecast Debit Cards Transactions: % Growth 2022-2027
CREDIT CARDS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Transaction values start to recover as Thailand emerges from COVID-19 measures
Despite less stringent regulations and more relaxed lending criteria, banks reject a high rate of credit card applications fearing NPLs
Competitors launch promotional campaigns and partner with retail players to offer customers more benefits
PROSPECTS AND OPPORTUNITIES
Promotions likely to be used to urge consumers to use credit cards more often
Lifting of COVID-19 restrictions and shift towards cashless society will bolster credit card usage
No shift from increment repayments to revolving credit expected in issuer communication strategies
CATEGORY DATA
Table 39 Credit Cards: Number of Cards in Circulation 2017-2022
Table 40 Credit Cards Transactions 2017-2022
Table 41 Credit Cards in Circulation: % Growth 2017-2022
Table 42 Credit Cards Transactions: % Growth 2017-2022
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 44 Commercial Credit Cards Transactions 2017-2022
Table 45 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 46 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 47 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 48 Personal Credit Cards Transactions 2017-2022
Table 49 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 50 Personal Credit Cards Transactions: % Growth 2017-2022
Table 51 Credit Cards: Number of Cards by Issuer 2017-2021
Table 52 Credit Cards: Number of Cards by Operator 2017-2021
Table 53 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 54 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 56 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 59 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 60 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 64 Forecast Credit Cards Transactions 2022-2027
Table 65 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 66 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 68 Forecast Commercial Credit Cards Transactions 2022-2027
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 72 Forecast Personal Credit Cards Transactions 2022-2027
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2022-2027
CHARGE CARDS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Little change for charge cards niche thanks to affluent consumer base
American Express launches promotions to emphasise premium image
American Express expands audience by tapping into rising demand for foodservice delivery and discounting annual fees
PROSPECTS AND OPPORTUNITIES
COVID-19-recovery to lead to purchases of big-ticket items via charge cards
Charge card transactions expected to remain under some pressure, leading to focus on travel and tourism benefits
Improved accessibility and usage thanks to collaboration with Bangkok Bank
CATEGORY DATA
Table 75 Charge Cards: Number of Cards in Circulation 2017-2022
Table 76 Charge Cards Transactions 2017-2022
Table 77 Charge Cards in Circulation: % Growth 2017-2022
Table 78 Charge Cards Transactions: % Growth 2017-2022
Table 79 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 80 Commercial Charge Cards Transactions 2017-2022
Table 81 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 82 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 83 Personal Charge Cards: Number of Cards in Circulation 2017-2022
Table 84 Personal Charge Cards Transactions 2017-2022
Table 85 Personal Charge Cards in Circulation: % Growth 2017-2022
Table 86 Personal Charge Cards Transactions: % Growth 2017-2022
Table 87 Charge Cards: Number of Cards by Issuer 2017-2021
Table 88 Charge Cards: Number of Cards by Operator 2017-2021
Table 89 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 90 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 91 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 92 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 95 Personal Charge Cards: Number of Cards by Issuer 2017-2021
Table 96 Personal Charge Cards: Number of Cards by Operator 2017-2021
Table 97 Personal Charge Cards Transaction Value by Issuer 2017-2021
Table 98 Personal Charge Cards Transaction Value by Operator 2017-2021
Table 99 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 100 Forecast Charge Cards Transactions 2022-2027
Table 101 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 102 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 104 Forecast Commercial Charge Cards Transactions 2022-2027
Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027
Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2022-2027
Table 108 Forecast Personal Charge Cards Transactions 2022-2027
Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2022-2027
Table 110 Forecast Personal Charge Cards Transactions: % Growth 2022-2027
PRE-PAID CARDS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lifting of lockdown measures significantly boosts pre-paid cards usage
Transference of pre-paid cards to e-wallets supports category use
Limited demand amongst Thai consumers hits open loop pre-paid cards
PROSPECTS AND OPPORTUNITIES
Total reopening of society after COVID-19 will boost demand for pre-paid cards
Increased online accessibility boosts convenience to benefit category usage
Increasing number of non-cash stores in consumer foodservice industry presents growth opportunities
CATEGORY DATA
Table 111 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 112 Pre-paid Cards Transactions 2017-2022
Table 113 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 114 Pre-paid Cards Transactions: % Growth 2017-2022
Table 115 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 117 Open Loop Pre-paid Cards Transactions 2017-2022
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 119 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 120 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 121 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 122 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 132 Forecast Pre-paid Cards Transactions 2022-2027
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027
STORE CARDS IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Store card benefits strengthen performance with issuers launching more offers
Launch of UChoose app offers convenience, facilitating the use of store cards
Revised regulations on pay-later cards eases burden on store card borrowers
PROSPECTS AND OPPORTUNITIES
Store cards expected to see little growth as retailers prefer other types of cards
Technological innovation set to encourage consumers to use store cards more often
A wider range of bonuses and discounts set to attract consumers to store cards
CATEGORY DATA
Table 139 Store Cards: Number of Cards in Circulation 2017-2022
Table 140 Store Cards Transactions 2017-2022
Table 141 Store Cards in Circulation: % Growth 2017-2022
Table 142 Store Cards Transactions: % Growth 2017-2022
Table 143 Store Cards: Number of Cards by Issuer 2017-2021
Table 144 Store Cards: Payment Transaction Value by Issuer 2017-2021
Table 145 Forecast Store Cards: Number of Cards in Circulation 2022-2027
Table 146 Forecast Store Cards Transactions 2022-2027
Table 147 Forecast Store Cards in Circulation: % Growth 2022-2027
Table 148 Forecast Store Cards Transactions: % Growth 2022-2027