• Executive Summary
o Market Overview
• Market Landscape
o Market ecosystem
o Value chain analysis
• Market Sizing
o Market definition
o Market segment analysis
o Market size 2019
o Market outlook: Forecast for 2019 - 2024
• Five Forces Analysis
o Five Forces Summary
o Bargaining power of buyers
o Bargaining power of suppliers
o Threat of new entrants
o Threat of substitutes
o Threat of rivalry
o Market condition
• Market Segmentation by Product
o Market segments
o Comparison by Product
o Modular e-cigarette - Market size and forecast 2019-2024
o Next-generation products - Market size and forecast 2019-2024
o Rechargeable e-cigarette - Market size and forecast 2019-2024
o Disposable e-cigarette - Market size and forecast 2019-2024
o Market opportunity by Product
• Customer landscape
• Geographic Landscape
o Geographic segmentation
o Geographic comparison
o North America - Market size and forecast 2019-2024
o Europe - Market size and forecast 2019-2024
o APAC - Market size and forecast 2019-2024
o South America - Market size and forecast 2019-2024
o MEA - Market size and forecast 2019-2024
o Key leading countries
o Market opportunity by geography
o Volume driver - Demand led growth
o Market challenges
o Market trends
• Vendor Landscape
o Vendor landscape
o Landscape disruption
• Vendor Analysis
o Vendors covered
o Market positioning of vendors
o Altria Group Inc.
o British American Tobacco Plc
o Imperial Brands Plc
o Japan Tobacco Inc.
o JUUL Labs Inc.
o Nicopure Labs LLC
o NJOY LLC
o Philip Morris International Inc.
o Shenzhen IVPS Technology Co. Ltd.
o Turning Point Brands Inc.
• Appendix
o Scope of the report
o Currency conversion rates for US$
o Research methodology
o List of abbreviations

Exhibit
• 1: Key Finding 1
• 2: Key Finding 2
• 3: Key Finding 3
• 4: Key Finding 5
• 5: Key Finding 6
• 6: Key Finding 7
• 7: Key Finding 8
• 8: Parent market
• 9: Market characteristics
• 10: Offerings of vendors included in the market definition
• 11: Market segments
• 12: Global - Market size and forecast 2020 - 2025 ($ billion)
• 13: Global market: Year-over-year growth 2020 - 2025 (%)
• 14: Five forces analysis 2020 & 2025
• 15: Bargaining power of buyers
• 16: Bargaining power of suppliers
• 17: Threat of new entrants
• 18: Threat of substitutes
• 19: Threat of rivalry
• 20: Market condition - Five forces 2020
• 21: Product - Market share 2020-2025 (%)
• 22: Comparison by Product
• 23: Modular e-cigarette - Market size and forecast 2020-2025 ($ billion)
• 24: Modular e-cigarette - Year-over-year growth 2020-2025 (%)
• 25: Next-generation products - Market size and forecast 2020-2025 ($ billion)
• 26: Next-generation products - Year-over-year growth 2020-2025 (%)
• 27: Rechargeable e-cigarette - Market size and forecast 2020-2025 ($ billion)
• 28: Rechargeable e-cigarette - Year-over-year growth 2020-2025 (%)
• 29: Disposable e-cigarette - Market size and forecast 2020-2025 ($ billion)
• 30: Disposable e-cigarette - Year-over-year growth 2020-2025 (%)
• 31: Market opportunity by Product
• 32: Customer landscape
• 33: Market share by geography 2020-2025 (%)
• 34: Geographic comparison
• 35: North America - Market size and forecast 2020-2025 ($ billion)
• 36: North America - Year-over-year growth 2020-2025 (%)
• 37: Europe - Market size and forecast 2020-2025 ($ billion)
• 38: Europe - Year-over-year growth 2020-2025 (%)
• 39: APAC - Market size and forecast 2020-2025 ($ billion)
• 40: APAC - Year-over-year growth 2020-2025 (%)
• 41: South America - Market size and forecast 2020-2025 ($ billion)
• 42: South America - Year-over-year growth 2020-2025 (%)
• 43: MEA - Market size and forecast 2020-2025 ($ billion)
• 44: MEA - Year-over-year growth 2020-2025 (%)
• 45: Key leading countries
• 46: Market opportunity by geography ($ billion)
• 47: Impact of drivers and challenges
• 48: Vendor landscape
• 49: Landscape disruption
• 50: Industry risks
• 51: Vendors covered
• 52: Market positioning of vendors
• 53: Altria Group Inc. - Overview
• 54: Altria Group Inc. - Business segments
• 55: Altria Group Inc. - Key offerings
• 56: Altria Group Inc. - Key customers
• 57: Altria Group Inc. - Segment focus
• 58: British American Tobacco Plc - Overview
• 59: British American Tobacco Plc - Business segments
• 60: British American Tobacco Plc - Key offerings
• 61: British American Tobacco Plc - Key customers
• 62: British American Tobacco Plc - Segment focus
• 63: Imperial Brands Plc - Overview
• 64: Imperial Brands Plc - Business segments
• 65: Imperial Brands Plc - Key offerings
• 66: Imperial Brands Plc - Key customers
• 67: Imperial Brands Plc - Segment focus
• 68: Japan Tobacco Inc. - Overview
• 69: Japan Tobacco Inc. - Business segments
• 70: Japan Tobacco Inc. - Key offerings
• 71: Japan Tobacco Inc. - Key customers
• 72: Japan Tobacco Inc. - Segment focus
• 73: JUUL Labs Inc. - Overview
• 74: JUUL Labs Inc. - Product and service
• 75: JUUL Labs Inc. - Key offerings
• 76: JUUL Labs Inc. - Key customers
• 77: JUUL Labs Inc. - Segment focus
• 78: Nicopure Labs LLC - Overview
• 79: Nicopure Labs LLC - Product and service
• 80: Nicopure Labs LLC - Key offerings
• 81: Nicopure Labs LLC - Key customers
• 82: Nicopure Labs LLC - Segment focus
• 83: NJOY LLC - Overview
• 84: NJOY LLC - Product and service
• 85: NJOY LLC - Key offerings
• 86: NJOY LLC - Key customers
• 87: NJOY LLC - Segment focus
• 88: Philip Morris International Inc. - Overview
• 89: Philip Morris International Inc. - Business segments
• 90: Philip Morris International Inc. - Key offerings
• 91: Philip Morris International Inc. - Key customers
• 92: Philip Morris International Inc. - Segment focus
• 93: Shenzhen IVPS Technology Co. Ltd. - Overview
• 94: Shenzhen IVPS Technology Co. Ltd. - Product and service
• 95: Shenzhen IVPS Technology Co. Ltd. - Key offerings
• 96: Shenzhen IVPS Technology Co. Ltd. - Key customers
• 97: Shenzhen IVPS Technology Co. Ltd. - Segment focus
• 98: Turning Point Brands Inc. - Overview
• 99: Turning Point Brands Inc. - Business segments
• 100: Turning Point Brands Inc. - Key offerings
• 101: Turning Point Brands Inc. - Key customers
• 102: Turning Point Brands Inc. - Segment focus
• 103: Currency conversion rates for US$
• 104: Research Methodology
• 105: Validation techniques employed for market sizing
• 106: Information sources
• 107: List of abbreviations

Companies Mentioned
. Altria Group Inc.
. British American Tobacco Plc
. Imperial Brands Plc
. Japan Tobacco Inc.
. JUUL Labs Inc.
. Nicopure Labs LLC
. NJOY LLC
. Philip Morris International Inc.
. Shenzhen IVPS Technology Co. Ltd.
. Turning Point Brands Inc.