1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 15
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
1.3 Frequently Asked Questions (FAQ) 16
1.3.1 Category Definition 16
1.3.2 Units 17
1.3.3 Methodology 18

2 USING THE DATA 20

3 CITY SEGMENTS RANKED BY MARKET SIZE 21
3.1 Top 15 Markets 21
3.2 Markets 16 to 30 22
3.3 Remaining Cities by Market Rank 23

4 CITY SEGMENTS IN ALPHABETICAL ORDER 194
4.1 A: from Aalborg to Azul 194
4.2 B: from Babahoyo to Byumba Town 207
4.3 C: from Caaguazu to Czestochowa 222
4.4 D: from Da Lat to Dzuunmod 234
4.5 E: from Ebebiyin to Estelí 240
4.6 F: from Facatativá to Fuzhou 244
4.7 G: from Gabes to Gyumri 247
4.8 H: from Ha Long (Hong Gai) to Hyesan 254
4.9 I: from Ialta (Yalta) to Izmit 260
4.10 J: from Jabalpur to Jyvaskyla 264
4.11 K: from Kabankalan to Kyzylorda 268
4.12 L: from La Banda to Lysychans'k 282
4.13 M: from Ma`arrat an Nu`man to Mzuzu 290
4.14 N: from Naberezhnye Tchelny to Nzerekore 305
4.15 O: from Oakville to Ozamis City 313
4.16 P: from Pabna to Pyongyang 317
4.17 Q: from Qaemshahr to Quito 327
4.18 R: from Ra'annana to Rzeszów 329
4.19 S: from Saanich to Szombathely 334
4.20 T: from Tabaco to Tyumen 353
4.21 U: from Uberaba to Uzhhorod 365
4.22 V: from Vacoas-Phoenix to Vung Tau 367
4.23 W: from Wa to Wuxi 372
4.24 X: from Xai-Xai to Xuzhou 374
4.25 Y: from Yakutsk to Yozgat 375
4.26 Z: from Zaanstad to Zwolle 377

5 CITY SEGMENTS RANKED BY COUNTRY 380
5.1 Afghanistan 380
5.2 Albania 380
5.3 Algeria 381
5.4 American Samoa 382
5.5 Andorra 382
5.6 Angola 382
5.7 Antigua and Barbuda 383
5.8 Argentina 384
5.9 Armenia 387
5.10 Aruba 387
5.11 Australia 388
5.12 Austria 389
5.13 Azerbaijan 389
5.14 Bahrain 390
5.15 Bangladesh 391
5.16 Barbados 392
5.17 Belarus 392
5.18 Belgium 393
5.19 Belize 393
5.20 Benin 394
5.21 Bermuda 394
5.22 Bhutan 394
5.23 Bolivia 395
5.24 Bosnia and Herzegovina 395
5.25 Botswana 396
5.26 Brazil 397
5.27 Brunei 399
5.28 Bulgaria 400
5.29 Burkina Faso 400
5.30 Burma 401
5.31 Burundi 401
5.32 Cambodia 401
5.33 Cameroon 402
5.34 Canada 403
5.35 Cape Verde 404
5.36 Central African Republic 405
5.37 Chad 405
5.38 Chile 406
5.39 China 407
5.40 Christmas Island 408
5.41 Colombia 409
5.42 Comoros 410
5.43 Congo (formerly Zaire) 411
5.44 Cook Islands 411
5.45 Costa Rica 412
5.46 Cote d'Ivoire 412
5.47 Croatia 412
5.48 Cuba 413
5.49 Cyprus 413
5.50 Czech Republic 414
5.51 Denmark 415
5.52 Djibouti 415
5.53 Dominica 415
5.54 Dominican Republic 416
5.55 Ecuador 417
5.56 Egypt 418
5.57 El Salvador 419
5.58 Equatorial Guinea 419
5.59 Eritrea 419
5.60 Estonia 420
5.61 Ethiopia 420
5.62 Fiji 421
5.63 Finland 421
5.64 France 422
5.65 French Polynesia 423
5.66 Gabon 423
5.67 Georgia 423
5.68 Germany 424
5.69 Ghana 425
5.70 Greece 426
5.71 Greenland 427
5.72 Grenada 427
5.73 Guam 427
5.74 Guatemala 428
5.75 Guinea 428
5.76 Guinea-Bissau 429
5.77 Guyana 429
5.78 Haiti 430
5.79 Honduras 430
5.80 Hong Kong 431
5.81 Hungary 431
5.82 Iceland 432
5.83 India 433
5.84 Indonesia 434
5.85 Iran 436
5.86 Iraq 438
5.87 Ireland 438
5.88 Israel 439
5.89 Italy 440
5.90 Jamaica 441
5.91 Japan 442
5.92 Jordan 444
5.93 Kazakhstan 445
5.94 Kenya 446
5.95 Kiribati 446
5.96 Kosovo 447
5.97 Kuwait 447
5.98 Kyrgyzstan 448
5.99 Laos 448
5.100 Latvia 448
5.101 Lebanon 449
5.102 Lesotho 449
5.103 Liberia 450
5.104 Libya 450
5.105 Liechtenstein 451
5.106 Lithuania 451
5.107 Luxembourg 451
5.108 Macau 452
5.109 Macedonia 452
5.110 Madagascar 452
5.111 Malawi 453
5.112 Malaysia 453
5.113 Maldives 454
5.114 Mali 454
5.115 Malta 454
5.116 Marshall Islands 454
5.117 Mauritania 455
5.118 Mauritius 455
5.119 Mexico 456
5.120 Micronesia Federation 457
5.121 Moldova 457
5.122 Monaco 457
5.123 Mongolia 458
5.124 Montenegro 458
5.125 Morocco 459
5.126 Mozambique 460
5.127 Namibia 460
5.128 Nauru 461
5.129 Nepal 461
5.130 New Caledonia 461
5.131 New Zealand 462
5.132 Nicaragua 462
5.133 Niger 463
5.134 Nigeria 464
5.135 Niue 465
5.136 Norfolk Island 465
5.137 North Korea 466
5.138 North Sudan 467
5.139 Norway 467
5.140 Oman 468
5.141 Pakistan 469
5.142 Palau 470
5.143 Palestine 471
5.144 Panama 471
5.145 Papua New Guinea 471
5.146 Paraguay 472
5.147 Peru 472
5.148 Philippines 473
5.149 Poland 477
5.150 Portugal 478
5.151 Puerto Rico 478
5.152 Qatar 479
5.153 Republic of Congo 479
5.154 Romania 480
5.155 Russia 481
5.156 Rwanda 483
5.157 San Marino 483
5.158 Sao Tome E Principe 483
5.159 Saudi Arabia 484
5.160 Senegal 484
5.161 Serbia 485
5.162 Seychelles 485
5.163 Sierra Leone 485
5.164 Singapore 486
5.165 Slovakia 486
5.166 Slovenia 486
5.167 Solomon Islands 487
5.168 Somalia 487
5.169 South Africa 488
5.170 South Korea 489
5.171 South Sudan 490
5.172 Spain 491
5.173 Sri Lanka 492
5.174 St. Kitts and Nevis 493
5.175 St. Lucia 493
5.176 St. Vincent and the Grenadines 493
5.177 Suriname 493
5.178 Swaziland 494
5.179 Sweden 494
5.180 Switzerland 495
5.181 Syrian Arab Republic 496
5.182 Taiwan 497
5.183 Tajikistan 497
5.184 Tanzania 498
5.185 Thailand 498
5.186 The Bahamas 499
5.187 The British Virgin Islands 499
5.188 The Cayman Islands 499
5.189 The Falkland Islands 499
5.190 The Gambia 500
5.191 The Netherlands 501
5.192 The Northern Mariana Island 502
5.193 The U.S. Virgin Islands 502
5.194 The United Arab Emirates 502
5.195 The United Kingdom 503
5.196 The United States 504
5.197 Timor - Leste, Democratic Republic of 505
5.198 Togo 505
5.199 Tonga 505
5.200 Trinidad and Tobago 506
5.201 Tunisia 506
5.202 Turkey 507
5.203 Turkmenistan 509
5.204 Tuvalu 510
5.205 Uganda 510
5.206 Ukraine 511
5.207 Uruguay 513
5.208 Uzbekistan 514
5.209 Vanuatu 514
5.210 Venezuela 515
5.211 Vietnam 516
5.212 Wallis and Futuna 516
5.213 Western Sahara 516
5.214 Western Samoa 517
5.215 Yemen 517
5.216 Zambia 517
5.217 Zimbabwe 518

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 519
6.1 Disclaimers & Safe Harbor 519
6.2 ICON Group International, Inc. User Agreement Provisions 520