1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 16
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
1.3 Frequently Asked Questions (FAQ) 17
1.3.1 Category Definition 17
1.3.2 Units 17
1.3.3 Methodology 18

2 USING THE DATA 20

3 CITY SEGMENTS RANKED BY MARKET SIZE 21
3.1 Top 15 Markets 21
3.2 Markets 16 to 30 22
3.3 Remaining Cities by Market Rank 23

4 CITY SEGMENTS IN ALPHABETICAL ORDER 194
4.1 A: from Aalborg to Azul 194
4.2 B: from Babahoyo to Byumba Town 207
4.3 C: from Caaguazu to Czestochowa 222
4.4 D: from Da Lat to Dzuunmod 234
4.5 E: from Ebebiyin to Estelí 241
4.6 F: from Facatativá to Fuzhou 245
4.7 G: from Gabes to Gyumri 249
4.8 H: from Ha Long (Hong Gai) to Hyesan 256
4.9 I: from Ialta (Yalta) to Izmit 262
4.10 J: from Jabalpur to Jyvaskyla 266
4.11 K: from Kabankalan to Kyzylorda 270
4.12 L: from La Banda to Lysychans'k 284
4.13 M: from Ma`arrat an Nu`man to Mzuzu 292
4.14 N: from Naberezhnye Tchelny to Nzerekore 307
4.15 O: from Oakville to Ozamis City 315
4.16 P: from Pabna to Pyongyang 320
4.17 Q: from Qaemshahr to Quito 330
4.18 R: from Ra'annana to Rzeszów 332
4.19 S: from Saanich to Szombathely 337
4.20 T: from Tabaco to Tyumen 356
4.21 U: from Uberaba to Uzhhorod 368
4.22 V: from Vacoas-Phoenix to Vung Tau 370
4.23 W: from Wa to Wuxi 375
4.24 X: from Xai-Xai to Xuzhou 377
4.25 Y: from Yakutsk to Yozgat 378
4.26 Z: from Zaanstad to Zwolle 380

5 CITY SEGMENTS RANKED BY COUNTRY 383
5.1 Afghanistan 383
5.2 Albania 383
5.3 Algeria 384
5.4 American Samoa 385
5.5 Andorra 385
5.6 Angola 385
5.7 Antigua and Barbuda 386
5.8 Argentina 387
5.9 Armenia 390
5.10 Aruba 390
5.11 Australia 391
5.12 Austria 392
5.13 Azerbaijan 392
5.14 Bahrain 393
5.15 Bangladesh 394
5.16 Barbados 395
5.17 Belarus 395
5.18 Belgium 396
5.19 Belize 396
5.20 Benin 397
5.21 Bermuda 397
5.22 Bhutan 398
5.23 Bolivia 398
5.24 Bosnia and Herzegovina 399
5.25 Botswana 399
5.26 Brazil 400
5.27 Brunei 402
5.28 Bulgaria 403
5.29 Burkina Faso 404
5.30 Burma 404
5.31 Burundi 405
5.32 Cambodia 405
5.33 Cameroon 406
5.34 Canada 407
5.35 Cape Verde 408
5.36 Central African Republic 409
5.37 Chad 409
5.38 Chile 410
5.39 China 411
5.40 Christmas Island 412
5.41 Colombia 413
5.42 Comoros 414
5.43 Congo (formerly Zaire) 415
5.44 Cook Islands 415
5.45 Costa Rica 416
5.46 Cote d'Ivoire 416
5.47 Croatia 417
5.48 Cuba 417
5.49 Cyprus 418
5.50 Czech Republic 418
5.51 Denmark 419
5.52 Djibouti 419
5.53 Dominica 420
5.54 Dominican Republic 420
5.55 Ecuador 421
5.56 Egypt 422
5.57 El Salvador 423
5.58 Equatorial Guinea 423
5.59 Eritrea 423
5.60 Estonia 424
5.61 Ethiopia 424
5.62 Fiji 425
5.63 Finland 425
5.64 France 426
5.65 French Polynesia 427
5.66 Gabon 427
5.67 Georgia 427
5.68 Germany 428
5.69 Ghana 429
5.70 Greece 430
5.71 Greenland 431
5.72 Grenada 431
5.73 Guam 432
5.74 Guatemala 433
5.75 Guinea 433
5.76 Guinea-Bissau 434
5.77 Guyana 434
5.78 Haiti 435
5.79 Honduras 436
5.80 Hong Kong 436
5.81 Hungary 437
5.82 Iceland 437
5.83 India 438
5.84 Indonesia 440
5.85 Iran 442
5.86 Iraq 444
5.87 Ireland 445
5.88 Israel 446
5.89 Italy 447
5.90 Jamaica 448
5.91 Japan 449
5.92 Jordan 452
5.93 Kazakhstan 453
5.94 Kenya 454
5.95 Kiribati 455
5.96 Kosovo 455
5.97 Kuwait 456
5.98 Kyrgyzstan 457
5.99 Laos 457
5.100 Latvia 458
5.101 Lebanon 458
5.102 Lesotho 459
5.103 Liberia 459
5.104 Libya 460
5.105 Liechtenstein 460
5.106 Lithuania 461
5.107 Luxembourg 461
5.108 Macau 461
5.109 Macedonia 462
5.110 Madagascar 462
5.111 Malawi 463
5.112 Malaysia 463
5.113 Maldives 464
5.114 Mali 464
5.115 Malta 464
5.116 Marshall Islands 465
5.117 Mauritania 465
5.118 Mauritius 465
5.119 Mexico 466
5.120 Micronesia Federation 467
5.121 Moldova 467
5.122 Monaco 467
5.123 Mongolia 468
5.124 Montenegro 468
5.125 Morocco 469
5.126 Mozambique 470
5.127 Namibia 470
5.128 Nauru 471
5.129 Nepal 471
5.130 New Caledonia 471
5.131 New Zealand 472
5.132 Nicaragua 472
5.133 Niger 473
5.134 Nigeria 474
5.135 Niue 475
5.136 Norfolk Island 476
5.137 North Korea 476
5.138 North Sudan 477
5.139 Norway 477
5.140 Oman 478
5.141 Pakistan 479
5.142 Palau 480
5.143 Palestine 481
5.144 Panama 481
5.145 Papua New Guinea 481
5.146 Paraguay 482
5.147 Peru 483
5.148 Philippines 484
5.149 Poland 488
5.150 Portugal 489
5.151 Puerto Rico 489
5.152 Qatar 490
5.153 Republic of Congo 490
5.154 Romania 491
5.155 Russia 492
5.156 Rwanda 494
5.157 San Marino 494
5.158 Sao Tome E Principe 494
5.159 Saudi Arabia 495
5.160 Senegal 495
5.161 Serbia 496
5.162 Seychelles 496
5.163 Sierra Leone 497
5.164 Singapore 497
5.165 Slovakia 497
5.166 Slovenia 498
5.167 Solomon Islands 498
5.168 Somalia 498
5.169 South Africa 499
5.170 South Korea 500
5.171 South Sudan 501
5.172 Spain 502
5.173 Sri Lanka 504
5.174 St. Kitts and Nevis 504
5.175 St. Lucia 504
5.176 St. Vincent and the Grenadines 505
5.177 Suriname 505
5.178 Swaziland 505
5.179 Sweden 506
5.180 Switzerland 506
5.181 Syrian Arab Republic 507
5.182 Taiwan 508
5.183 Tajikistan 508
5.184 Tanzania 509
5.185 Thailand 510
5.186 The Bahamas 510
5.187 The British Virgin Islands 510
5.188 The Cayman Islands 511
5.189 The Falkland Islands 511
5.190 The Gambia 511
5.191 The Netherlands 512
5.192 The Northern Mariana Island 513
5.193 The U.S. Virgin Islands 513
5.194 The United Arab Emirates 513
5.195 The United Kingdom 514
5.196 The United States 515
5.197 Timor - Leste, Democratic Republic of 516
5.198 Togo 516
5.199 Tonga 516
5.200 Trinidad and Tobago 517
5.201 Tunisia 517
5.202 Turkey 518
5.203 Turkmenistan 520
5.204 Tuvalu 521
5.205 Uganda 521
5.206 Ukraine 522
5.207 Uruguay 524
5.208 Uzbekistan 525
5.209 Vanuatu 525
5.210 Venezuela 526
5.211 Vietnam 527
5.212 Wallis and Futuna 527
5.213 Western Sahara 528
5.214 Western Samoa 528
5.215 Yemen 528
5.216 Zambia 529
5.217 Zimbabwe 529

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 530
6.1 Disclaimers & Safe Harbor 530
6.2 ICON Group International, Inc. User Agreement Provisions 531