1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 21
1.2.3.3 Step 3. Filling in Missing Values 22
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 22
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 22
1.2.3.6 Step 6. Aggregation and Benchmarking 23
1.3 Frequently Asked Questions (FAQ) 23
1.3.1 Category Definition 23
1.3.2 Units 23
1.3.3 Methodology 24

2 USING THE DATA 26

3 CITY SEGMENTS RANKED BY MARKET SIZE 27
3.1 Top 15 Markets 27
3.2 Markets 16 to 30 28
3.3 Remaining Cities by Market Rank 29

4 CITY SEGMENTS IN ALPHABETICAL ORDER 200
4.1 A: from Aalborg to Azul 200
4.2 B: from Babahoyo to Byumba Town 213
4.3 C: from Caaguazu to Czestochowa 228
4.4 D: from Da Lat to Dzuunmod 240
4.5 E: from Ebebiyin to Estelí 247
4.6 F: from Facatativá to Fuzhou 251
4.7 G: from Gabes to Gyumri 254
4.8 H: from Ha Long (Hong Gai) to Hyesan 261
4.9 I: from Ialta (Yalta) to Izmit 267
4.10 J: from Jabalpur to Jyvaskyla 271
4.11 K: from Kabankalan to Kyzylorda 275
4.12 L: from La Banda to Lysychans'k 289
4.13 M: from Ma`arrat an Nu`man to Mzuzu 297
4.14 N: from Naberezhnye Tchelny to Nzerekore 312
4.15 O: from Oakville to Ozamis City 320
4.16 P: from Pabna to Pyongyang 325
4.17 Q: from Qaemshahr to Quito 335
4.18 R: from Ra'annana to Rzeszów 337
4.19 S: from Saanich to Szombathely 342
4.20 T: from Tabaco to Tyumen 361
4.21 U: from Uberaba to Uzhhorod 373
4.22 V: from Vacoas-Phoenix to Vung Tau 375
4.23 W: from Wa to Wuxi 380
4.24 X: from Xai-Xai to Xuzhou 382
4.25 Y: from Yakutsk to Yozgat 383
4.26 Z: from Zaanstad to Zwolle 385

5 CITY SEGMENTS RANKED BY COUNTRY 388
5.1 Afghanistan 388
5.2 Albania 388
5.3 Algeria 389
5.4 American Samoa 390
5.5 Andorra 390
5.6 Angola 390
5.7 Antigua and Barbuda 391
5.8 Argentina 392
5.9 Armenia 395
5.10 Aruba 395
5.11 Australia 396
5.12 Austria 397
5.13 Azerbaijan 397
5.14 Bahrain 398
5.15 Bangladesh 399
5.16 Barbados 400
5.17 Belarus 400
5.18 Belgium 401
5.19 Belize 401
5.20 Benin 402
5.21 Bermuda 402
5.22 Bhutan 402
5.23 Bolivia 403
5.24 Bosnia and Herzegovina 403
5.25 Botswana 404
5.26 Brazil 405
5.27 Brunei 407
5.28 Bulgaria 408
5.29 Burkina Faso 408
5.30 Burma 409
5.31 Burundi 409
5.32 Cambodia 409
5.33 Cameroon 410
5.34 Canada 411
5.35 Cape Verde 412
5.36 Central African Republic 413
5.37 Chad 413
5.38 Chile 414
5.39 China 415
5.40 Christmas Island 416
5.41 Colombia 417
5.42 Comoros 418
5.43 Congo (formerly Zaire) 419
5.44 Cook Islands 419
5.45 Costa Rica 420
5.46 Cote d'Ivoire 420
5.47 Croatia 420
5.48 Cuba 421
5.49 Cyprus 421
5.50 Czech Republic 422
5.51 Denmark 423
5.52 Djibouti 423
5.53 Dominica 423
5.54 Dominican Republic 424
5.55 Ecuador 425
5.56 Egypt 426
5.57 El Salvador 427
5.58 Equatorial Guinea 427
5.59 Eritrea 427
5.60 Estonia 428
5.61 Ethiopia 428
5.62 Fiji 429
5.63 Finland 429
5.64 France 430
5.65 French Polynesia 431
5.66 Gabon 431
5.67 Georgia 431
5.68 Germany 432
5.69 Ghana 433
5.70 Greece 434
5.71 Greenland 435
5.72 Grenada 435
5.73 Guam 435
5.74 Guatemala 436
5.75 Guinea 436
5.76 Guinea-Bissau 437
5.77 Guyana 437
5.78 Haiti 438
5.79 Honduras 438
5.80 Hong Kong 439
5.81 Hungary 439
5.82 Iceland 440
5.83 India 441
5.84 Indonesia 443
5.85 Iran 445
5.86 Iraq 447
5.87 Ireland 448
5.88 Israel 448
5.89 Italy 449
5.90 Jamaica 450
5.91 Japan 451
5.92 Jordan 453
5.93 Kazakhstan 454
5.94 Kenya 455
5.95 Kiribati 455
5.96 Kosovo 456
5.97 Kuwait 456
5.98 Kyrgyzstan 457
5.99 Laos 457
5.100 Latvia 458
5.101 Lebanon 458
5.102 Lesotho 459
5.103 Liberia 459
5.104 Libya 460
5.105 Liechtenstein 460
5.106 Lithuania 460
5.107 Luxembourg 461
5.108 Macau 461
5.109 Macedonia 461
5.110 Madagascar 462
5.111 Malawi 462
5.112 Malaysia 463
5.113 Maldives 463
5.114 Mali 464
5.115 Malta 464
5.116 Marshall Islands 464
5.117 Mauritania 465
5.118 Mauritius 465
5.119 Mexico 466
5.120 Micronesia Federation 467
5.121 Moldova 467
5.122 Monaco 467
5.123 Mongolia 468
5.124 Montenegro 468
5.125 Morocco 469
5.126 Mozambique 470
5.127 Namibia 470
5.128 Nauru 471
5.129 Nepal 471
5.130 New Caledonia 471
5.131 New Zealand 472
5.132 Nicaragua 472
5.133 Niger 473
5.134 Nigeria 474
5.135 Niue 475
5.136 Norfolk Island 475
5.137 North Korea 476
5.138 North Sudan 477
5.139 Norway 477
5.140 Oman 478
5.141 Pakistan 479
5.142 Palau 480
5.143 Palestine 481
5.144 Panama 481
5.145 Papua New Guinea 481
5.146 Paraguay 482
5.147 Peru 483
5.148 Philippines 484
5.149 Poland 488
5.150 Portugal 489
5.151 Puerto Rico 489
5.152 Qatar 490
5.153 Republic of Congo 490
5.154 Romania 491
5.155 Russia 492
5.156 Rwanda 494
5.157 San Marino 494
5.158 Sao Tome E Principe 494
5.159 Saudi Arabia 495
5.160 Senegal 495
5.161 Serbia 496
5.162 Seychelles 496
5.163 Sierra Leone 496
5.164 Singapore 497
5.165 Slovakia 497
5.166 Slovenia 497
5.167 Solomon Islands 498
5.168 Somalia 498
5.169 South Africa 499
5.170 South Korea 500
5.171 South Sudan 501
5.172 Spain 502
5.173 Sri Lanka 503
5.174 St. Kitts and Nevis 504
5.175 St. Lucia 504
5.176 St. Vincent and the Grenadines 504
5.177 Suriname 504
5.178 Swaziland 505
5.179 Sweden 505
5.180 Switzerland 506
5.181 Syrian Arab Republic 507
5.182 Taiwan 508
5.183 Tajikistan 508
5.184 Tanzania 509
5.185 Thailand 509
5.186 The Bahamas 510
5.187 The British Virgin Islands 510
5.188 The Cayman Islands 510
5.189 The Falkland Islands 510
5.190 The Gambia 511
5.191 The Netherlands 512
5.192 The Northern Mariana Island 513
5.193 The U.S. Virgin Islands 513
5.194 The United Arab Emirates 513
5.195 The United Kingdom 514
5.196 The United States 515
5.197 Timor - Leste, Democratic Republic of 516
5.198 Togo 516
5.199 Tonga 516
5.200 Trinidad and Tobago 517
5.201 Tunisia 517
5.202 Turkey 518
5.203 Turkmenistan 520
5.204 Tuvalu 521
5.205 Uganda 521
5.206 Ukraine 522
5.207 Uruguay 524
5.208 Uzbekistan 525
5.209 Vanuatu 525
5.210 Venezuela 526
5.211 Vietnam 527
5.212 Wallis and Futuna 527
5.213 Western Sahara 527
5.214 Western Samoa 528
5.215 Yemen 528
5.216 Zambia 528
5.217 Zimbabwe 529

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 530
6.1 Disclaimers & Safe Harbor 530
6.2 ICON Group International, Inc. User Agreement Provisions 531