1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 16
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
1.3 Frequently Asked Questions (FAQ) 17
1.3.1 Category Definition 17
1.3.2 Units 17
1.3.3 Methodology 18

2 USING THE DATA 20

3 CITY SEGMENTS RANKED BY MARKET SIZE 21
3.1 Top 15 Markets 21
3.2 Markets 16 to 30 22
3.3 Remaining Cities by Market Rank 23

4 CITY SEGMENTS IN ALPHABETICAL ORDER 194
4.1 A: from Aalborg to Azul 194
4.2 B: from Babahoyo to Byumba Town 207
4.3 C: from Caaguazu to Czestochowa 222
4.4 D: from Da Lat to Dzuunmod 234
4.5 E: from Ebebiyin to Estelí 241
4.6 F: from Facatativá to Fuzhou 245
4.7 G: from Gabes to Gyumri 249
4.8 H: from Ha Long (Hong Gai) to Hyesan 256
4.9 I: from Ialta (Yalta) to Izmit 262
4.10 J: from Jabalpur to Jyvaskyla 266
4.11 K: from Kabankalan to Kyzylorda 270
4.12 L: from La Banda to Lysychans'k 284
4.13 M: from Ma`arrat an Nu`man to Mzuzu 292
4.14 N: from Naberezhnye Tchelny to Nzerekore 307
4.15 O: from Oakville to Ozamis City 315
4.16 P: from Pabna to Pyongyang 320
4.17 Q: from Qaemshahr to Quito 330
4.18 R: from Ra'annana to Rzeszów 332
4.19 S: from Saanich to Szombathely 337
4.20 T: from Tabaco to Tyumen 356
4.21 U: from Uberaba to Uzhhorod 368
4.22 V: from Vacoas-Phoenix to Vung Tau 370
4.23 W: from Wa to Wuxi 375
4.24 X: from Xai-Xai to Xuzhou 377
4.25 Y: from Yakutsk to Yozgat 378
4.26 Z: from Zaanstad to Zwolle 380

5 CITY SEGMENTS RANKED BY COUNTRY 383
5.1 Afghanistan 383
5.2 Albania 383
5.3 Algeria 384
5.4 American Samoa 385
5.5 Andorra 385
5.6 Angola 385
5.7 Antigua and Barbuda 386
5.8 Argentina 387
5.9 Armenia 390
5.10 Aruba 390
5.11 Australia 391
5.12 Austria 392
5.13 Azerbaijan 392
5.14 Bahrain 393
5.15 Bangladesh 394
5.16 Barbados 395
5.17 Belarus 395
5.18 Belgium 396
5.19 Belize 396
5.20 Benin 397
5.21 Bermuda 397
5.22 Bhutan 398
5.23 Bolivia 398
5.24 Bosnia and Herzegovina 399
5.25 Botswana 399
5.26 Brazil 400
5.27 Brunei 402
5.28 Bulgaria 403
5.29 Burkina Faso 404
5.30 Burma 404
5.31 Burundi 405
5.32 Cambodia 405
5.33 Cameroon 406
5.34 Canada 407
5.35 Cape Verde 408
5.36 Central African Republic 409
5.37 Chad 409
5.38 Chile 410
5.39 China 411
5.40 Christmas Island 412
5.41 Colombia 413
5.42 Comoros 414
5.43 Congo (formerly Zaire) 415
5.44 Cook Islands 415
5.45 Costa Rica 416
5.46 Cote d'Ivoire 416
5.47 Croatia 417
5.48 Cuba 417
5.49 Cyprus 418
5.50 Czech Republic 418
5.51 Denmark 419
5.52 Djibouti 419
5.53 Dominica 419
5.54 Dominican Republic 420
5.55 Ecuador 421
5.56 Egypt 422
5.57 El Salvador 423
5.58 Equatorial Guinea 423
5.59 Eritrea 423
5.60 Estonia 424
5.61 Ethiopia 424
5.62 Fiji 425
5.63 Finland 425
5.64 France 426
5.65 French Polynesia 427
5.66 Gabon 427
5.67 Georgia 427
5.68 Germany 428
5.69 Ghana 429
5.70 Greece 430
5.71 Greenland 431
5.72 Grenada 431
5.73 Guam 432
5.74 Guatemala 432
5.75 Guinea 433
5.76 Guinea-Bissau 433
5.77 Guyana 433
5.78 Haiti 434
5.79 Honduras 434
5.80 Hong Kong 435
5.81 Hungary 435
5.82 Iceland 436
5.83 India 437
5.84 Indonesia 439
5.85 Iran 441
5.86 Iraq 443
5.87 Ireland 444
5.88 Israel 445
5.89 Italy 446
5.90 Jamaica 447
5.91 Japan 448
5.92 Jordan 451
5.93 Kazakhstan 452
5.94 Kenya 453
5.95 Kiribati 454
5.96 Kosovo 454
5.97 Kuwait 455
5.98 Kyrgyzstan 455
5.99 Laos 456
5.100 Latvia 456
5.101 Lebanon 456
5.102 Lesotho 457
5.103 Liberia 457
5.104 Libya 458
5.105 Liechtenstein 458
5.106 Lithuania 459
5.107 Luxembourg 459
5.108 Macau 459
5.109 Macedonia 460
5.110 Madagascar 460
5.111 Malawi 461
5.112 Malaysia 461
5.113 Maldives 462
5.114 Mali 462
5.115 Malta 462
5.116 Marshall Islands 463
5.117 Mauritania 463
5.118 Mauritius 463
5.119 Mexico 464
5.120 Micronesia Federation 465
5.121 Moldova 465
5.122 Monaco 465
5.123 Mongolia 466
5.124 Montenegro 466
5.125 Morocco 467
5.126 Mozambique 468
5.127 Namibia 468
5.128 Nauru 469
5.129 Nepal 469
5.130 New Caledonia 469
5.131 New Zealand 470
5.132 Nicaragua 470
5.133 Niger 471
5.134 Nigeria 472
5.135 Niue 473
5.136 Norfolk Island 474
5.137 North Korea 474
5.138 North Sudan 475
5.139 Norway 475
5.140 Oman 476
5.141 Pakistan 477
5.142 Palau 478
5.143 Palestine 479
5.144 Panama 479
5.145 Papua New Guinea 479
5.146 Paraguay 480
5.147 Peru 481
5.148 Philippines 482
5.149 Poland 486
5.150 Portugal 487
5.151 Puerto Rico 487
5.152 Qatar 488
5.153 Republic of Congo 488
5.154 Romania 489
5.155 Russia 490
5.156 Rwanda 492
5.157 San Marino 492
5.158 Sao Tome E Principe 492
5.159 Saudi Arabia 493
5.160 Senegal 493
5.161 Serbia 494
5.162 Seychelles 494
5.163 Sierra Leone 495
5.164 Singapore 495
5.165 Slovakia 495
5.166 Slovenia 496
5.167 Solomon Islands 496
5.168 Somalia 496
5.169 South Africa 497
5.170 South Korea 498
5.171 South Sudan 499
5.172 Spain 500
5.173 Sri Lanka 501
5.174 St. Kitts and Nevis 502
5.175 St. Lucia 502
5.176 St. Vincent and the Grenadines 502
5.177 Suriname 502
5.178 Swaziland 503
5.179 Sweden 503
5.180 Switzerland 504
5.181 Syrian Arab Republic 505
5.182 Taiwan 506
5.183 Tajikistan 506
5.184 Tanzania 507
5.185 Thailand 508
5.186 The Bahamas 508
5.187 The British Virgin Islands 508
5.188 The Cayman Islands 509
5.189 The Falkland Islands 509
5.190 The Gambia 509
5.191 The Netherlands 510
5.192 The Northern Mariana Island 511
5.193 The U.S. Virgin Islands 511
5.194 The United Arab Emirates 511
5.195 The United Kingdom 512
5.196 The United States 513
5.197 Timor - Leste, Democratic Republic of 514
5.198 Togo 514
5.199 Tonga 514
5.200 Trinidad and Tobago 515
5.201 Tunisia 515
5.202 Turkey 516
5.203 Turkmenistan 518
5.204 Tuvalu 519
5.205 Uganda 519
5.206 Ukraine 520
5.207 Uruguay 522
5.208 Uzbekistan 523
5.209 Vanuatu 523
5.210 Venezuela 524
5.211 Vietnam 525
5.212 Wallis and Futuna 525
5.213 Western Sahara 526
5.214 Western Samoa 526
5.215 Yemen 526
5.216 Zambia 527
5.217 Zimbabwe 527

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 528
6.1 Disclaimers & Safe Harbor 528
6.2 ICON Group International, Inc. User Agreement Provisions 529