1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 16
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
1.3 Frequently Asked Questions (FAQ) 17
1.3.1 Category Definition 17
1.3.2 Units 17
1.3.3 Methodology 18

2 USING THE DATA 20

3 CITY SEGMENTS RANKED BY MARKET SIZE 21
3.1 Top 15 Markets 21
3.2 Markets 16 to 30 22
3.3 Remaining Cities by Market Rank 23

4 CITY SEGMENTS IN ALPHABETICAL ORDER 194
4.1 A: from Aalborg to Azul 194
4.2 B: from Babahoyo to Byumba Town 207
4.3 C: from Caaguazu to Czestochowa 222
4.4 D: from Da Lat to Dzuunmod 234
4.5 E: from Ebebiyin to Estelí 241
4.6 F: from Facatativá to Fuzhou 245
4.7 G: from Gabes to Gyumri 249
4.8 H: from Ha Long (Hong Gai) to Hyesan 256
4.9 I: from Ialta (Yalta) to Izmit 262
4.10 J: from Jabalpur to Jyvaskyla 266
4.11 K: from Kabankalan to Kyzylorda 270
4.12 L: from La Banda to Lysychans'k 284
4.13 M: from Ma`arrat an Nu`man to Mzuzu 292
4.14 N: from Naberezhnye Tchelny to Nzerekore 307
4.15 O: from Oakville to Ozamis City 315
4.16 P: from Pabna to Pyongyang 320
4.17 Q: from Qaemshahr to Quito 330
4.18 R: from Ra'annana to Rzeszów 332
4.19 S: from Saanich to Szombathely 337
4.20 T: from Tabaco to Tyumen 356
4.21 U: from Uberaba to Uzhhorod 368
4.22 V: from Vacoas-Phoenix to Vung Tau 370
4.23 W: from Wa to Wuxi 375
4.24 X: from Xai-Xai to Xuzhou 377
4.25 Y: from Yakutsk to Yozgat 378
4.26 Z: from Zaanstad to Zwolle 380

5 CITY SEGMENTS RANKED BY COUNTRY 383
5.1 Afghanistan 383
5.2 Albania 383
5.3 Algeria 384
5.4 American Samoa 385
5.5 Andorra 385
5.6 Angola 385
5.7 Antigua and Barbuda 386
5.8 Argentina 387
5.9 Armenia 390
5.10 Aruba 390
5.11 Australia 391
5.12 Austria 392
5.13 Azerbaijan 392
5.14 Bahrain 393
5.15 Bangladesh 394
5.16 Barbados 395
5.17 Belarus 395
5.18 Belgium 396
5.19 Belize 396
5.20 Benin 397
5.21 Bermuda 397
5.22 Bhutan 398
5.23 Bolivia 398
5.24 Bosnia and Herzegovina 399
5.25 Botswana 399
5.26 Brazil 400
5.27 Brunei 402
5.28 Bulgaria 403
5.29 Burkina Faso 404
5.30 Burma 404
5.31 Burundi 405
5.32 Cambodia 405
5.33 Cameroon 406
5.34 Canada 407
5.35 Cape Verde 408
5.36 Central African Republic 409
5.37 Chad 409
5.38 Chile 410
5.39 China 411
5.40 Christmas Island 412
5.41 Colombia 413
5.42 Comoros 414
5.43 Congo (formerly Zaire) 415
5.44 Cook Islands 415
5.45 Costa Rica 416
5.46 Cote d'Ivoire 416
5.47 Croatia 417
5.48 Cuba 417
5.49 Cyprus 418
5.50 Czech Republic 418
5.51 Denmark 419
5.52 Djibouti 419
5.53 Dominica 419
5.54 Dominican Republic 420
5.55 Ecuador 421
5.56 Egypt 422
5.57 El Salvador 423
5.58 Equatorial Guinea 423
5.59 Eritrea 423
5.60 Estonia 424
5.61 Ethiopia 424
5.62 Fiji 425
5.63 Finland 425
5.64 France 426
5.65 French Polynesia 427
5.66 Gabon 427
5.67 Georgia 427
5.68 Germany 428
5.69 Ghana 429
5.70 Greece 430
5.71 Greenland 431
5.72 Grenada 431
5.73 Guam 431
5.74 Guatemala 432
5.75 Guinea 432
5.76 Guinea-Bissau 433
5.77 Guyana 433
5.78 Haiti 434
5.79 Honduras 434
5.80 Hong Kong 435
5.81 Hungary 435
5.82 Iceland 436
5.83 India 437
5.84 Indonesia 439
5.85 Iran 441
5.86 Iraq 443
5.87 Ireland 444
5.88 Israel 444
5.89 Italy 445
5.90 Jamaica 446
5.91 Japan 447
5.92 Jordan 449
5.93 Kazakhstan 450
5.94 Kenya 451
5.95 Kiribati 452
5.96 Kosovo 452
5.97 Kuwait 453
5.98 Kyrgyzstan 453
5.99 Laos 454
5.100 Latvia 454
5.101 Lebanon 454
5.102 Lesotho 455
5.103 Liberia 455
5.104 Libya 456
5.105 Liechtenstein 456
5.106 Lithuania 456
5.107 Luxembourg 457
5.108 Macau 457
5.109 Macedonia 457
5.110 Madagascar 458
5.111 Malawi 458
5.112 Malaysia 459
5.113 Maldives 459
5.114 Mali 460
5.115 Malta 460
5.116 Marshall Islands 460
5.117 Mauritania 461
5.118 Mauritius 461
5.119 Mexico 462
5.120 Micronesia Federation 463
5.121 Moldova 463
5.122 Monaco 463
5.123 Mongolia 464
5.124 Montenegro 464
5.125 Morocco 465
5.126 Mozambique 466
5.127 Namibia 466
5.128 Nauru 467
5.129 Nepal 467
5.130 New Caledonia 467
5.131 New Zealand 468
5.132 Nicaragua 468
5.133 Niger 469
5.134 Nigeria 470
5.135 Niue 471
5.136 Norfolk Island 472
5.137 North Korea 472
5.138 North Sudan 473
5.139 Norway 473
5.140 Oman 474
5.141 Pakistan 475
5.142 Palau 476
5.143 Palestine 477
5.144 Panama 477
5.145 Papua New Guinea 477
5.146 Paraguay 478
5.147 Peru 479
5.148 Philippines 480
5.149 Poland 484
5.150 Portugal 485
5.151 Puerto Rico 485
5.152 Qatar 486
5.153 Republic of Congo 486
5.154 Romania 487
5.155 Russia 488
5.156 Rwanda 490
5.157 San Marino 490
5.158 Sao Tome E Principe 490
5.159 Saudi Arabia 491
5.160 Senegal 491
5.161 Serbia 492
5.162 Seychelles 492
5.163 Sierra Leone 492
5.164 Singapore 493
5.165 Slovakia 493
5.166 Slovenia 493
5.167 Solomon Islands 494
5.168 Somalia 494
5.169 South Africa 495
5.170 South Korea 496
5.171 South Sudan 497
5.172 Spain 498
5.173 Sri Lanka 499
5.174 St. Kitts and Nevis 500
5.175 St. Lucia 500
5.176 St. Vincent and the Grenadines 500
5.177 Suriname 501
5.178 Swaziland 501
5.179 Sweden 502
5.180 Switzerland 502
5.181 Syrian Arab Republic 503
5.182 Taiwan 504
5.183 Tajikistan 504
5.184 Tanzania 505
5.185 Thailand 506
5.186 The Bahamas 506
5.187 The British Virgin Islands 506
5.188 The Cayman Islands 507
5.189 The Falkland Islands 507
5.190 The Gambia 507
5.191 The Netherlands 508
5.192 The Northern Mariana Island 509
5.193 The U.S. Virgin Islands 509
5.194 The United Arab Emirates 509
5.195 The United Kingdom 510
5.196 The United States 511
5.197 Timor - Leste, Democratic Republic of 512
5.198 Togo 512
5.199 Tonga 512
5.200 Trinidad and Tobago 513
5.201 Tunisia 513
5.202 Turkey 514
5.203 Turkmenistan 516
5.204 Tuvalu 517
5.205 Uganda 517
5.206 Ukraine 518
5.207 Uruguay 520
5.208 Uzbekistan 521
5.209 Vanuatu 521
5.210 Venezuela 522
5.211 Vietnam 523
5.212 Wallis and Futuna 523
5.213 Western Sahara 524
5.214 Western Samoa 524
5.215 Yemen 524
5.216 Zambia 525
5.217 Zimbabwe 525

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 526
6.1 Disclaimers & Safe Harbor 526
6.2 ICON Group International, Inc. User Agreement Provisions 527