1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 15
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
1.3 Frequently Asked Questions (FAQ) 16
1.3.1 Category Definition 16
1.3.2 Units 17
1.3.3 Methodology 18

2 USING THE DATA 20

3 CITY SEGMENTS RANKED BY MARKET SIZE 21
3.1 Top 15 Markets 21
3.2 Markets 16 to 30 22
3.3 Remaining Cities by Market Rank 23

4 CITY SEGMENTS IN ALPHABETICAL ORDER 194
4.1 A: from Aalborg to Azul 194
4.2 B: from Babahoyo to Byumba Town 207
4.3 C: from Caaguazu to Czestochowa 222
4.4 D: from Da Lat to Dzuunmod 234
4.5 E: from Ebebiyin to Estelí 240
4.6 F: from Facatativá to Fuzhou 244
4.7 G: from Gabes to Gyumri 247
4.8 H: from Ha Long (Hong Gai) to Hyesan 254
4.9 I: from Ialta (Yalta) to Izmit 260
4.10 J: from Jabalpur to Jyvaskyla 264
4.11 K: from Kabankalan to Kyzylorda 268
4.12 L: from La Banda to Lysychans'k 282
4.13 M: from Ma`arrat an Nu`man to Mzuzu 290
4.14 N: from Naberezhnye Tchelny to Nzerekore 305
4.15 O: from Oakville to Ozamis City 313
4.16 P: from Pabna to Pyongyang 317
4.17 Q: from Qaemshahr to Quito 327
4.18 R: from Ra'annana to Rzeszów 329
4.19 S: from Saanich to Szombathely 334
4.20 T: from Tabaco to Tyumen 353
4.21 U: from Uberaba to Uzhhorod 365
4.22 V: from Vacoas-Phoenix to Vung Tau 367
4.23 W: from Wa to Wuxi 372
4.24 X: from Xai-Xai to Xuzhou 374
4.25 Y: from Yakutsk to Yozgat 375
4.26 Z: from Zaanstad to Zwolle 377

5 CITY SEGMENTS RANKED BY COUNTRY 380
5.1 Afghanistan 380
5.2 Albania 380
5.3 Algeria 381
5.4 American Samoa 382
5.5 Andorra 382
5.6 Angola 382
5.7 Antigua and Barbuda 382
5.8 Argentina 383
5.9 Armenia 386
5.10 Aruba 386
5.11 Australia 387
5.12 Austria 388
5.13 Azerbaijan 388
5.14 Bahrain 388
5.15 Bangladesh 389
5.16 Barbados 390
5.17 Belarus 390
5.18 Belgium 390
5.19 Belize 391
5.20 Benin 391
5.21 Bermuda 391
5.22 Bhutan 392
5.23 Bolivia 392
5.24 Bosnia and Herzegovina 393
5.25 Botswana 393
5.26 Brazil 394
5.27 Brunei 396
5.28 Bulgaria 397
5.29 Burkina Faso 397
5.30 Burma 398
5.31 Burundi 398
5.32 Cambodia 398
5.33 Cameroon 399
5.34 Canada 400
5.35 Cape Verde 401
5.36 Central African Republic 401
5.37 Chad 402
5.38 Chile 403
5.39 China 404
5.40 Christmas Island 405
5.41 Colombia 406
5.42 Comoros 407
5.43 Congo (formerly Zaire) 408
5.44 Cook Islands 408
5.45 Costa Rica 408
5.46 Cote d'Ivoire 409
5.47 Croatia 409
5.48 Cuba 410
5.49 Cyprus 410
5.50 Czech Republic 411
5.51 Denmark 411
5.52 Djibouti 412
5.53 Dominica 412
5.54 Dominican Republic 413
5.55 Ecuador 414
5.56 Egypt 415
5.57 El Salvador 416
5.58 Equatorial Guinea 416
5.59 Eritrea 416
5.60 Estonia 417
5.61 Ethiopia 417
5.62 Fiji 417
5.63 Finland 418
5.64 France 419
5.65 French Polynesia 420
5.66 Gabon 420
5.67 Georgia 420
5.68 Germany 421
5.69 Ghana 422
5.70 Greece 423
5.71 Greenland 424
5.72 Grenada 424
5.73 Guam 424
5.74 Guatemala 425
5.75 Guinea 425
5.76 Guinea-Bissau 426
5.77 Guyana 426
5.78 Haiti 426
5.79 Honduras 427
5.80 Hong Kong 427
5.81 Hungary 428
5.82 Iceland 428
5.83 India 429
5.84 Indonesia 430
5.85 Iran 432
5.86 Iraq 434
5.87 Ireland 434
5.88 Israel 435
5.89 Italy 436
5.90 Jamaica 437
5.91 Japan 438
5.92 Jordan 440
5.93 Kazakhstan 441
5.94 Kenya 442
5.95 Kiribati 442
5.96 Kosovo 443
5.97 Kuwait 443
5.98 Kyrgyzstan 444
5.99 Laos 444
5.100 Latvia 444
5.101 Lebanon 445
5.102 Lesotho 445
5.103 Liberia 445
5.104 Libya 446
5.105 Liechtenstein 446
5.106 Lithuania 446
5.107 Luxembourg 447
5.108 Macau 447
5.109 Macedonia 447
5.110 Madagascar 448
5.111 Malawi 448
5.112 Malaysia 449
5.113 Maldives 449
5.114 Mali 450
5.115 Malta 450
5.116 Marshall Islands 450
5.117 Mauritania 451
5.118 Mauritius 451
5.119 Mexico 452
5.120 Micronesia Federation 453
5.121 Moldova 453
5.122 Monaco 453
5.123 Mongolia 454
5.124 Montenegro 454
5.125 Morocco 455
5.126 Mozambique 456
5.127 Namibia 456
5.128 Nauru 457
5.129 Nepal 457
5.130 New Caledonia 457
5.131 New Zealand 458
5.132 Nicaragua 458
5.133 Niger 459
5.134 Nigeria 460
5.135 Niue 461
5.136 Norfolk Island 461
5.137 North Korea 462
5.138 North Sudan 463
5.139 Norway 463
5.140 Oman 464
5.141 Pakistan 465
5.142 Palau 466
5.143 Palestine 467
5.144 Panama 467
5.145 Papua New Guinea 467
5.146 Paraguay 468
5.147 Peru 468
5.148 Philippines 469
5.149 Poland 473
5.150 Portugal 474
5.151 Puerto Rico 474
5.152 Qatar 475
5.153 Republic of Congo 475
5.154 Romania 476
5.155 Russia 477
5.156 Rwanda 479
5.157 San Marino 479
5.158 Sao Tome E Principe 479
5.159 Saudi Arabia 480
5.160 Senegal 480
5.161 Serbia 481
5.162 Seychelles 481
5.163 Sierra Leone 481
5.164 Singapore 482
5.165 Slovakia 482
5.166 Slovenia 482
5.167 Solomon Islands 483
5.168 Somalia 483
5.169 South Africa 484
5.170 South Korea 485
5.171 South Sudan 486
5.172 Spain 487
5.173 Sri Lanka 488
5.174 St. Kitts and Nevis 489
5.175 St. Lucia 489
5.176 St. Vincent and the Grenadines 489
5.177 Suriname 489
5.178 Swaziland 490
5.179 Sweden 490
5.180 Switzerland 491
5.181 Syrian Arab Republic 492
5.182 Taiwan 493
5.183 Tajikistan 493
5.184 Tanzania 494
5.185 Thailand 494
5.186 The Bahamas 495
5.187 The British Virgin Islands 495
5.188 The Cayman Islands 495
5.189 The Falkland Islands 495
5.190 The Gambia 496
5.191 The Netherlands 497
5.192 The Northern Mariana Island 498
5.193 The U.S. Virgin Islands 498
5.194 The United Arab Emirates 498
5.195 The United Kingdom 499
5.196 The United States 500
5.197 Timor - Leste, Democratic Republic of 501
5.198 Togo 501
5.199 Tonga 501
5.200 Trinidad and Tobago 502
5.201 Tunisia 502
5.202 Turkey 503
5.203 Turkmenistan 505
5.204 Tuvalu 505
5.205 Uganda 506
5.206 Ukraine 507
5.207 Uruguay 509
5.208 Uzbekistan 509
5.209 Vanuatu 510
5.210 Venezuela 511
5.211 Vietnam 512
5.212 Wallis and Futuna 512
5.213 Western Sahara 512
5.214 Western Samoa 513
5.215 Yemen 513
5.216 Zambia 513
5.217 Zimbabwe 514

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 515
6.1 Disclaimers & Safe Harbor 515
6.2 ICON Group International, Inc. User Agreement Provisions 516