1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 13
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 16
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 16
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 17
1.3 Frequently Asked Questions (FAQ) 17
1.3.1 Category Definition 17
1.3.2 Units 17
1.3.3 Methodology 19

2 USING THE DATA 20

3 CITY SEGMENTS RANKED BY MARKET SIZE 21
3.1 Top 15 Markets 21
3.2 Markets 16 to 30 22
3.3 Remaining Cities by Market Rank 23

4 CITY SEGMENTS IN ALPHABETICAL ORDER 194
4.1 A: from Aalborg to Azul 194
4.2 B: from Babahoyo to Byumba Town 207
4.3 C: from Caaguazu to Czestochowa 222
4.4 D: from Da Lat to Dzuunmod 234
4.5 E: from Ebebiyin to Estelí 241
4.6 F: from Facatativá to Fuzhou 245
4.7 G: from Gabes to Gyumri 249
4.8 H: from Ha Long (Hong Gai) to Hyesan 256
4.9 I: from Ialta (Yalta) to Izmit 262
4.10 J: from Jabalpur to Jyvaskyla 266
4.11 K: from Kabankalan to Kyzylorda 270
4.12 L: from La Banda to Lysychans'k 284
4.13 M: from Ma`arrat an Nu`man to Mzuzu 292
4.14 N: from Naberezhnye Tchelny to Nzerekore 307
4.15 O: from Oakville to Ozamis City 315
4.16 P: from Pabna to Pyongyang 320
4.17 Q: from Qaemshahr to Quito 330
4.18 R: from Ra'annana to Rzeszów 332
4.19 S: from Saanich to Szombathely 337
4.20 T: from Tabaco to Tyumen 356
4.21 U: from Uberaba to Uzhhorod 368
4.22 V: from Vacoas-Phoenix to Vung Tau 370
4.23 W: from Wa to Wuxi 375
4.24 X: from Xai-Xai to Xuzhou 377
4.25 Y: from Yakutsk to Yozgat 378
4.26 Z: from Zaanstad to Zwolle 380

5 CITY SEGMENTS RANKED BY COUNTRY 383
5.1 Afghanistan 383
5.2 Albania 383
5.3 Algeria 384
5.4 American Samoa 385
5.5 Andorra 385
5.6 Angola 385
5.7 Antigua and Barbuda 386
5.8 Argentina 387
5.9 Armenia 390
5.10 Aruba 390
5.11 Australia 391
5.12 Austria 392
5.13 Azerbaijan 392
5.14 Bahrain 393
5.15 Bangladesh 394
5.16 Barbados 395
5.17 Belarus 395
5.18 Belgium 396
5.19 Belize 396
5.20 Benin 397
5.21 Bermuda 397
5.22 Bhutan 398
5.23 Bolivia 398
5.24 Bosnia and Herzegovina 399
5.25 Botswana 399
5.26 Brazil 400
5.27 Brunei 402
5.28 Bulgaria 403
5.29 Burkina Faso 404
5.30 Burma 404
5.31 Burundi 405
5.32 Cambodia 405
5.33 Cameroon 406
5.34 Canada 407
5.35 Cape Verde 408
5.36 Central African Republic 409
5.37 Chad 409
5.38 Chile 410
5.39 China 411
5.40 Christmas Island 412
5.41 Colombia 413
5.42 Comoros 414
5.43 Congo (formerly Zaire) 415
5.44 Cook Islands 415
5.45 Costa Rica 416
5.46 Cote d'Ivoire 416
5.47 Croatia 417
5.48 Cuba 417
5.49 Cyprus 418
5.50 Czech Republic 418
5.51 Denmark 419
5.52 Djibouti 419
5.53 Dominica 420
5.54 Dominican Republic 420
5.55 Ecuador 421
5.56 Egypt 422
5.57 El Salvador 423
5.58 Equatorial Guinea 423
5.59 Eritrea 423
5.60 Estonia 424
5.61 Ethiopia 424
5.62 Fiji 425
5.63 Finland 425
5.64 France 426
5.65 French Polynesia 427
5.66 Gabon 427
5.67 Georgia 428
5.68 Germany 429
5.69 Ghana 430
5.70 Greece 431
5.71 Greenland 432
5.72 Grenada 432
5.73 Guam 433
5.74 Guatemala 434
5.75 Guinea 435
5.76 Guinea-Bissau 435
5.77 Guyana 435
5.78 Haiti 436
5.79 Honduras 437
5.80 Hong Kong 437
5.81 Hungary 438
5.82 Iceland 438
5.83 India 439
5.84 Indonesia 441
5.85 Iran 443
5.86 Iraq 445
5.87 Ireland 446
5.88 Israel 447
5.89 Italy 448
5.90 Jamaica 449
5.91 Japan 450
5.92 Jordan 453
5.93 Kazakhstan 454
5.94 Kenya 455
5.95 Kiribati 456
5.96 Kosovo 456
5.97 Kuwait 457
5.98 Kyrgyzstan 458
5.99 Laos 458
5.100 Latvia 459
5.101 Lebanon 459
5.102 Lesotho 460
5.103 Liberia 460
5.104 Libya 461
5.105 Liechtenstein 461
5.106 Lithuania 462
5.107 Luxembourg 462
5.108 Macau 462
5.109 Macedonia 463
5.110 Madagascar 463
5.111 Malawi 464
5.112 Malaysia 464
5.113 Maldives 465
5.114 Mali 465
5.115 Malta 465
5.116 Marshall Islands 466
5.117 Mauritania 466
5.118 Mauritius 466
5.119 Mexico 467
5.120 Micronesia Federation 468
5.121 Moldova 468
5.122 Monaco 468
5.123 Mongolia 469
5.124 Montenegro 469
5.125 Morocco 470
5.126 Mozambique 471
5.127 Namibia 471
5.128 Nauru 472
5.129 Nepal 472
5.130 New Caledonia 472
5.131 New Zealand 473
5.132 Nicaragua 473
5.133 Niger 474
5.134 Nigeria 475
5.135 Niue 476
5.136 Norfolk Island 477
5.137 North Korea 477
5.138 North Sudan 478
5.139 Norway 478
5.140 Oman 479
5.141 Pakistan 480
5.142 Palau 481
5.143 Palestine 482
5.144 Panama 482
5.145 Papua New Guinea 482
5.146 Paraguay 483
5.147 Peru 484
5.148 Philippines 485
5.149 Poland 489
5.150 Portugal 490
5.151 Puerto Rico 490
5.152 Qatar 491
5.153 Republic of Congo 491
5.154 Romania 492
5.155 Russia 493
5.156 Rwanda 495
5.157 San Marino 495
5.158 Sao Tome E Principe 495
5.159 Saudi Arabia 496
5.160 Senegal 496
5.161 Serbia 497
5.162 Seychelles 497
5.163 Sierra Leone 498
5.164 Singapore 498
5.165 Slovakia 498
5.166 Slovenia 499
5.167 Solomon Islands 499
5.168 Somalia 500
5.169 South Africa 500
5.170 South Korea 501
5.171 South Sudan 502
5.172 Spain 503
5.173 Sri Lanka 505
5.174 St. Kitts and Nevis 505
5.175 St. Lucia 505
5.176 St. Vincent and the Grenadines 506
5.177 Suriname 506
5.178 Swaziland 506
5.179 Sweden 507
5.180 Switzerland 507
5.181 Syrian Arab Republic 508
5.182 Taiwan 509
5.183 Tajikistan 509
5.184 Tanzania 510
5.185 Thailand 511
5.186 The Bahamas 511
5.187 The British Virgin Islands 511
5.188 The Cayman Islands 512
5.189 The Falkland Islands 512
5.190 The Gambia 512
5.191 The Netherlands 513
5.192 The Northern Mariana Island 514
5.193 The U.S. Virgin Islands 514
5.194 The United Arab Emirates 514
5.195 The United Kingdom 515
5.196 The United States 516
5.197 Timor - Leste, Democratic Republic of 517
5.198 Togo 517
5.199 Tonga 517
5.200 Trinidad and Tobago 518
5.201 Tunisia 518
5.202 Turkey 519
5.203 Turkmenistan 521
5.204 Tuvalu 522
5.205 Uganda 522
5.206 Ukraine 523
5.207 Uruguay 525
5.208 Uzbekistan 526
5.209 Vanuatu 526
5.210 Venezuela 527
5.211 Vietnam 528
5.212 Wallis and Futuna 528
5.213 Western Sahara 529
5.214 Western Samoa 529
5.215 Yemen 529
5.216 Zambia 530
5.217 Zimbabwe 530

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 531
6.1 Disclaimers & Safe Harbor 531
6.2 ICON Group International, Inc. User Agreement Provisions 532