Concentrates in Thailand
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Search for value for money and increase in at-home consumption push sales
Pressure on incomes leads to declining demand for premium concentrates
Tax hikes lead concentrates brands to look beyond sugar as a sweetener
RECOVERY AND OPPORTUNITIES
Hale's Blue Boy set to remain the dominant brand in liquid concentrates
Products with lower price points set to become more popular among consumers
Sunquick set to target at-home consumption with its new loyalty programme
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 3 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Thailand
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources