Apparel and Footwear in Denmark
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary 1 ashion Face Masks Usage, Pricing and Market Sizes in Western Europe - 2020
DISCLAIMER
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions lead to a sharp fall in retail store sales of womenswear in 2020
Essential and casual clothing prove more resilient as business and social occasion wear hit hardest
Continued growth for e-commerce amid a fragmented competitive landscape in 2020
RECOVERY AND OPPORTUNITIES
Womenswear set for return to growth in 2021, followed by mixed fortunes over the forecast period
Slower growth but a permanent presence for e-commerce over the forecast period
Fast fashion players set to continue shake-up of womenswear landscape
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2015-2020
Table 14 Sales of Womenswear by Category: Value 2015-2020
Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 23 NBO Company Shares of Women's Swimwear: % Value 2016-2020
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2017-2020
Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Store closures negatively impact sales of menswear during early 2020
Growth in e-commerce partially offsets decline in physical store sales in 2020
Large companies pose growing threat to small independent players in 2020
RECOVERY AND OPPORTUNITIES
Menswear set for return to solid growth in 2021
Permanent larger share for e-commerce even as consumers return to stores
Minimal lasting economic impact from COVID-19 pandemic
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2015-2020
Table 32 Sales of Menswear by Category: Value 2015-2020
Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020
Table 34 Sales of Menswear by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Menswear: % Value 2016-2020
Table 36 LBN Brand Shares of Menswear: % Value 2017-2020
Table 37 NBO Company Shares of Men's Nightwear: % Value 2016-2020
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2017-2020
Table 39 NBO Company Shares of Men's Outerwear: % Value 2016-2020
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2017-2020
Table 41 NBO Company Shares of Men's Swimwear: % Value 2016-2020
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2017-2020
Table 43 NBO Company Shares of Men's Underwear: % Value 2016-2020
Table 44 LBN Brand Shares of Men's Underwear: % Value 2017-2020
Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025
Table 46 Forecast Sales of Menswear by Category: Value 2020-2025
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Store and school closures lead to fall in sales of childrenswear in 2020
Continued polarisation between economy and premium brands leaves little room for mid-priced brands in 2020
Growth for e-commerce as private label caters to affordable apparel trend in 2020
RECOVERY AND OPPORTUNITIES
Childrenswear set to return to solid growth in 2021
Further growth potential for affordable private label childrenswear
E-commerce set to provide opportunities for new and existing players
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2015-2020
Table 50 Sales of Childrenswear by Category: Value 2015-2020
Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sportswear proves relatively resilient in 2020
Leading brands outperform smaller players during COVID-19 crisis in 2020
COVID-19 accelerates shift towards e-commerce
RECOVERY AND OPPORTUNITIES
Athleisure trend set to aid solid recovery for sportswear in 2021
Focus on health and wellness set to drive sales of performance apparel and footwear
E-commerce set to become a strategic imperative for players of all sizes
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2015-2020
Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020
Table 61 NBO Company Shares of Sportswear: % Value 2016-2020
Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020
Table 63 Distribution of Sportswear by Format: % Value 2015-2020
Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers prioritise comfortable clothing for wearing at home in 2020
Standard jeans sees sharpest decline amid further polarisation between economy and premium in 2020
Leading players benefit from strong e-commerce presence amid challenges to in-store sales in 2020
RECOVERY AND OPPORTUNITIES
Long-term value growth in 2021 set to be challenged by falling prices and the growing popularity of economy jeans
Online presence to become a strategic imperative following COVID-19 pandemic
High prices set to impact sales of super premium jeans
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2015-2020
Table 67 Sales of Jeans by Category: Value 2015-2020
Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020
Table 69 Sales of Jeans by Category: % Value Growth 2015-2020
Table 70 Sales of Men's Jeans by Category: Volume 2015-2020
Table 71 Sales of Men's Jeans by Category: Value 2015-2020
Table 72 Sales of Men's Jeans by Category: % Volume Growth 2015-2020
Table 73 Sales of Men's Jeans by Category: % Value Growth 2015-2020
Table 74 Sales of Women's Jeans by Category: Volume 2015-2020
Table 75 Sales of Women's Jeans by Category: Value 2015-2020
Table 76 Sales of Women's Jeans by Category: % Volume Growth 2015-2020
Table 77 Sales of Women's Jeans by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Jeans: % Value 2016-2020
Table 79 LBN Brand Shares of Jeans: % Value 2017-2020
Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025
Table 81 Forecast Sales of Jeans by Category: Value 2020-2025
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Men's Jeans by Category: Volume 2020-2025
Table 85 Forecast Sales of Men's Jeans by Category: Value 2020-2025
Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2020-2025
Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2020-2025
Table 88 Forecast Sales of Women's Jeans by Category: Volume 2020-2025
Table 89 Forecast Sales of Women's Jeans by Category: Value 2020-2025
Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2020-2025
Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lifestyle changes linked to COVID-19 negatively impact sales of hosiery in 2020
Players seek to appeal to eco-aware consumers with use of organic materials in 2020
Private label remains strong as consumers prioritise price over brand in 2020
RECOVERY AND OPPORTUNITIES
Return to growth in 2021 as fast fashion players set to compete on quality and price over the forecast period
Health and fitness trend set to boost demand for functional hosiery
Convenience set to drive further growth in hosiery subscription services
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2015-2020
Table 93 Sales of Hosiery by Category: Value 2015-2020
Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020
Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020
Table 96 NBO Company Shares of Hosiery: % Value 2016-2020
Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020
Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025
Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Surge in demand for fashion face masks partially offsets decline in sales across apparel accessories in 2020
Innovation needed to boost sales of both women's and men's apparel accessories
Strong growth for e-commerce as Bestseller maintains a strong lead in 2020
RECOVERY AND OPPORTUNITIES
Strong rebound expected for apparel accessories as consumers return to normal life
Slower growth for e-commerce as consumers return to stores
Shift towards more casual accessories as a result of lasting lifestyle changes
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020
Table 103 Sales of Apparel Accessories by Category: Value 2015-2020
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for footwear hit by store closures and COVID-19-linked lifestyle changes in 2020
Children's footwear is more resilient in the face of COVID-19 in 2020
Pandemic accelerates shift towards e-commerce in 2020
RECOVERY AND OPPORTUNITIES
Solid growth for footwear over the forecast period
Smaller independent players set to feel the pressure as big companies take up prime retail spots
Fitness trend set to boost sales of sports footwear over the forecast period
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2015-2020
Table 113 Sales of Footwear by Category: Value 2015-2020
Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020
Table 115 Sales of Footwear by Category: % Value Growth 2015-2020
Table 116 NBO Company Shares of Footwear: % Value 2016-2020
Table 117 LBN Brand Shares of Footwear: % Value 2017-2020
Table 118 Distribution of Footwear by Format: % Value 2015-2020
Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025
Table 120 Forecast Sales of Footwear by Category: Value 2020-2025
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025