Consumer Health in the Philippines
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Consumers stockpiling analgesics seek less expensive products
COVID-19 boosts naproxen, while topical analgesics/anaesthetic slumps
Presence in sari-sari stores beneficial as lockdown restrictions hit
RECOVERY AND OPPORTUNITIES
Counterfeit analgesics targeted to minimise risks
Increased parental concerns influence paediatric products
Topical analgesics/anaesthetic set to benefit from COVID-19
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020
Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Cough, cold and allergy remedies sees growth as consumers tackle symptoms early
Neozep gains share due to presence in sari-sari stores
Cheaper products benefit as demand increases among lower-income Filipinos
RECOVERY AND OPPORTUNITIES
Preventative strategies to gain importance post-pandemic
Combination products to benefit from functionality and convenience
Paediatric products offer growth potential
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown reduces demand as eating habits change and travel ceases
Ranitidine restrictions impact H2 blockers
Kremil-S benefits from advertising support
RECOVERY AND OPPORTUNITIES
Return to pre-COVID-19 lifestyles to underpin post-pandemic recovery
Adoption of healthier consumption habits to influence demand for digestive remedies
TV advertising to remain key promotional tool, internet platforms gain importance
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 a double-edged sword for dermatologicals
Nappy rash treatments see boost while demand for haemorrhoid treatments shrinks
Variety of packaging sizes benefits topical antifungals as COVID-19 hits spending
RECOVERY AND OPPORTUNITIES
Prolonged periods wearing masks to influence demand
High birth rate offers opportunity for paediatric dermatologicals post-pandemic
Investments needed to overcome stigmas, functionality a key focus area
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2015-2020
Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 gives a Filipino fillip to smoking cessation aids
Pandemic underpins government efforts to encourage cessation of smoking
Ezeequit dominates, faces limited competition from alternatives available online
RECOVERY AND OPPORTUNITIES
Demand to be maintained over forecast period
Environment ripe for new brand introductions
Online platforms important to stimulate post-pandemic growth
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2020
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stress and tech use impact consumers' sleep, leading to increased demand
USANA Pure Rest consolidates position as leading brand
Direct selling dominates, e-commerce set to gain traction
RECOVERY AND OPPORTUNITIES
Consumer education required to boost growth
Promotion of overall health benefits of sleep may prove beneficial
Online promotions to gain importance as Filipinos become more connected
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2015-2020
Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has dual impact on demand for eye care
Shift to cheaper options evident as consumers prioritise spending
Promotional investment key to attracting consumers
RECOVERY AND OPPORTUNITIES
COVID-19 awareness set to influence forecast period performance
Growing tech use and working from home to increase eye discomfort
Targeting specific issues may increase growth post-pandemic
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2015-2020
Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers stockpile products as COVID-19 pandemic develops
Mediplast benefits from presence in sari-sari stores and promotional strategies
Lockdown restrictions benefit smaller outlets, e-commerce shows signs of growth
RECOVERY AND OPPORTUNITIES
Increased participation in sports as a result of pandemic set to increase demand
Added-value features likely to appeal in post-pandemic environment
Increased availability and convenience needed as lifestyles resume
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2015-2020
Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Preventative health strategies increase demand, stockpiling results in shortages
Multivitamins grow as consumers seek convenience, boosting Centrum's share
Cecon benefits in single vitamins due to trusted brand name and advertising support
RECOVERY AND OPPORTUNITIES
Preventative approach to health key, online promotions to gain importance
Convenience of multivitamins to appeal as lifestyles resume post-pandemic
Vitamin B offers growth potential
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2015-2020
Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Category boosted by focus on immunity, although tonics suffer as gyms close
Pharmaton's familiarity contributes to share gain, Caltrate Plus sees stockpiling
Direct sellers dominate, but COVID-19 stimulates e-commerce
RECOVERY AND OPPORTUNITIES
Immunity to remain a key factor, e-commerce offers potential
Probiotic foodstuffs represent a competitive challenge
Products offering cosmetic benefits may see increased demand post-pandemic
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 hits consumer motivation to control weight
OTC obesity benefits as significant excess weight increases impact of COVID-19
Ensure benefits from immunity positioning, Xenical gains in OTC obesity
RECOVERY AND OPPORTUNITIES
Awareness of obesity's impact on COVID-19 set to increase demand
Filipinos drawn to functionality and value for money
Changing dietary trends to inform category's development in coming years
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Category suffers as gyms close and outdoor activities are limited
Sports nutrition sees most significant e-commerce share in Philippines
Enervon Activ benefits from e-commerce availability
RECOVERY AND OPPORTUNITIES
Recovery expected as lockdown restrictions ease
Added-value benefits may appeal in the post-pandemic environment
E-commerce set to continue gaining traction in sports nutrition
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Preference for herbal products among millennials stimulates demand
Word-of-mouth recommendations key to brand development
Jack 'n' Jill brand suffers as smaller brands gain traction
RECOVERY AND OPPORTUNITIES
Post-pandemic health trends set to influence category's performance
Increased adoption of sports set to boost demand for herbal/topical analgesics
Clinical test results needed to boost consumer uptake of herbal/traditional products
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Paediatric products boosted as parents seek to increase immunity in their children
Easy-to-consume syrups and flavour varieties popular among parents and children
Sari-sari stores benefit as lockdown restrictions limits shopping options
RECOVERY AND OPPORTUNITIES
Preventative health strategies set to underpin continued growth
Products with specific positioning offer growth potential
Packaging and flavours key to attracting children
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025