World’s Leading Paints and Coatings Companies
Strategic Directions, Marketing Tactics, Technological Know-How
1. AkzoNobel
2. BASF
3. DuPont
4. Henkel
5. Kansai
6. Nippon Paint
7. PPG
8. RPM
9. Sherwin-Williams
10. Valspar
The report presents:
- Specific business, new product development and
marketing strategies
- Major strengths and weaknesses, e.g., managerial,
organizational, marketing and product development
- Anticipated acquisitions, joint ventures and divestitures
- Promotional tactics.
- Distribution approaches.
- Product service and support.
- Customer relations.
- Internally developed and acquired technologies,
processes, and related capabilities.
- Proprietary technologies and patent litigations.
Contains 134 pages