Apparel and Footwear in Hungary
Euromonitor International
April 2022

List Of Contents And Tables

APPAREL AND FOOTWEAR IN HUNGARY
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Limited opportunities for recovery of formal categories
Strong performance from tracksuits, jackets and coats
H&M extends lead
PROSPECTS AND OPPORTUNITIES
Budget-consciousness and eco concerns combine to influence demand
New purchases a symbol of revival
Positive outlook for coats and jackets
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2016-2021
Table 14 Sales of Womenswear by Category: Value 2016-2021
Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Womenswear: % Value 2017-2021
Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021
Table 19 NBO Company Shares of Women's Nightwear: % Value 2017-2021
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2018-2021
Table 21 NBO Company Shares of Women's Outerwear: % Value 2017-2021
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2018-2021
Table 23 NBO Company Shares of Women's Swimwear: % Value 2017-2021
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2018-2021
Table 25 NBO Company Shares of Women's Underwear: % Value 2017-2021
Table 26 LBN Brand Shares of Women's Underwear: % Value 2018-2021
Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
MENSWEAR IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Male consumers look for convenience and low prices
Partial recovery of social activity
Fast fashion remains popular
PROSPECTS AND OPPORTUNITIES
Revival of interest in more formal clothing
Continued interest in e-commerce
Social media influencers and discounts to stimulate interest in jumpers and shirts
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2016-2021
Table 32 Sales of Menswear by Category: Value 2016-2021
Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021
Table 34 Sales of Menswear by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of Menswear: % Value 2017-2021
Table 36 LBN Brand Shares of Menswear: % Value 2018-2021
Table 37 NBO Company Shares of Men's Nightwear: % Value 2017-2021
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2018-2021
Table 39 NBO Company Shares of Men's Outerwear: % Value 2017-2021
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2018-2021
Table 41 NBO Company Shares of Men's Swimwear: % Value 2017-2021
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2018-2021
Table 43 NBO Company Shares of Men's Underwear: % Value 2017-2021
Table 44 LBN Brand Shares of Men's Underwear: % Value 2018-2021
Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026
Table 46 Forecast Sales of Menswear by Category: Value 2021-2026
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
CHILDRENSWEAR IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 encourages parents to look for new clothes in-store and online
Girls' apparel more diverse and fashion-focused
Pepkor benefits from consumer price-sensitivity
PROSPECTS AND OPPORTUNITIES
Opportunities for private label development
Influence of eco-consciousness limited by price-sensitivity
Growing role for digital channels
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2016-2021
Table 50 Sales of Childrenswear by Category: Value 2016-2021
Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021
Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021
Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021
Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026
Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
SPORTSWEAR IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health-conscious and comfort trends support demand for sportswear
Decathlon retains lead
Growing focus on green positioning
PROSPECTS AND OPPORTUNITIES
Obesity concerns set to inspire commitment to sports and exercise
Consumers like to try sports shoes in person
Continued development of sustainability strategies
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2016-2021
Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Sportswear: % Value 2017-2021
Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021
Table 63 Distribution of Sportswear by Format: % Value 2016-2021
Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
HOSIERY IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sheer hosiery sees upturn in performance, but constraints remain
Consumers attracted to modern grocery retailers
Private label products popular
PROSPECTS AND OPPORTUNITIES
Significant constraints on development of sheer hosiery
Growing popularity of no show socks
Leader to benefit from store network expansion
CATEGORY DATA
Table 66 Sales of Hosiery by Category: Volume 2016-2021
Table 67 Sales of Hosiery by Category: Value 2016-2021
Table 68 Sales of Hosiery by Category: % Volume Growth 2016-2021
Table 69 Sales of Hosiery by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of Hosiery: % Value 2017-2021
Table 71 LBN Brand Shares of Hosiery: % Value 2018-2021
Table 72 Forecast Sales of Hosiery by Category: Volume 2021-2026
Table 73 Forecast Sales of Hosiery by Category: Value 2021-2026
Table 74 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
Table 75 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
APPAREL ACCESSORIES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Declining demand for face masks
Growing interest in gloves, hats and belts
Strong private label presence
PROSPECTS AND OPPORTUNITIES
Revival of travel and tourism to boost demand
Retailers to pay greater attention to the role of apparel accessories
Health and wellness trend to stimulate demand for hats and caps
CATEGORY DATA
Table 76 Sales of Apparel Accessories by Category: Volume 2016-2021
Table 77 Sales of Apparel Accessories by Category: Value 2016-2021
Table 78 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
Table 79 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
Table 80 NBO Company Shares of Apparel Accessories: % Value 2017-2021
Table 81 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
Table 82 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
Table 83 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
Table 84 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
Table 85 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
FOOTWEAR IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Children's footwear sees strongest upturn
Casual trend prominent in footwear
Leader consolidates position
PROSPECTS AND OPPORTUNITIES
COVID-19 crisis to leave lasting impression on footwear demand
Volume growth in children's footwear
Increased emphasis on sustainability
CATEGORY DATA
Table 86 Sales of Footwear by Category: Volume 2016-2021
Table 87 Sales of Footwear by Category: Value 2016-2021
Table 88 Sales of Footwear by Category: % Volume Growth 2016-2021
Table 89 Sales of Footwear by Category: % Value Growth 2016-2021
Table 90 NBO Company Shares of Footwear: % Value 2017-2021
Table 91 LBN Brand Shares of Footwear: % Value 2018-2021
Table 92 Distribution of Footwear by Format: % Value 2016-2021
Table 93 Forecast Sales of Footwear by Category: Volume 2021-2026
Table 94 Forecast Sales of Footwear by Category: Value 2021-2026
Table 95 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
Table 96 Forecast Sales of Footwear by Category: % Value Growth 2021-2026
JEANS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pricing competition in economy and standard segments
Pepkor retains lead
H&M maintains share growth trend
PROSPECTS AND OPPORTUNITIES
High levels of price-sensitivity
Improved performance for higher-end women's products
Increasing emphasis on green credentials
CATEGORY DATA
Table 97 Sales of Jeans by Category: Volume 2016-2021
Table 98 Sales of Jeans by Category: Value 2016-2021
Table 99 Sales of Jeans by Category: % Volume Growth 2016-2021
Table 100 Sales of Jeans by Category: % Value Growth 2016-2021
Table 101 Sales of Men's Jeans by Category: Volume 2016-2021
Table 102 Sales of Men's Jeans by Category: Value 2016-2021
Table 103 Sales of Men's Jeans by Category: % Volume Growth 2016-2021
Table 104 Sales of Men's Jeans by Category: % Value Growth 2016-2021
Table 105 Sales of Women's Jeans by Category: Volume 2016-2021
Table 106 Sales of Women's Jeans by Category: Value 2016-2021
Table 107 Sales of Women's Jeans by Category: % Volume Growth 2016-2021
Table 108 Sales of Women's Jeans by Category: % Value Growth 2016-2021
Table 109 NBO Company Shares of Jeans: % Value 2017-2021
Table 110 LBN Brand Shares of Jeans: % Value 2018-2021
Table 111 Forecast Sales of Jeans by Category: Volume 2021-2026
Table 112 Forecast Sales of Jeans by Category: Value 2021-2026
Table 113 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 114 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 115 Forecast Sales of Men's Jeans by Category: Volume 2021-2026
Table 116 Forecast Sales of Men's Jeans by Category: Value 2021-2026
Table 117 Forecast Sales of Men's Jeans by Category: % Volume Growth 2021-2026
Table 118 Forecast Sales of Men's Jeans by Category: % Value Growth 2021-2026
Table 119 Forecast Sales of Women's Jeans by Category: Volume 2021-2026
Table 120 Forecast Sales of Women's Jeans by Category: Value 2021-2026
Table 121 Forecast Sales of Women's Jeans by Category: % Volume Growth 2021-2026
Table 122 Forecast Sales of Women's Jeans by Category: % Value Growth 2021-2026