ADULT MOUTH CARE IN JAPAN
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Adult Mouth Care: Value 2011-2016
Table 2 Sales of Adult Mouth Care: % Value Growth 2011-2016
Table 3 NBO Company Shares of Adult Mouth Care: % Value 2012-2016
Table 4 LBN Brand Shares of Adult Mouth Care: % Value 2013-2016
Table 5 Forecast Sales of Adult Mouth Care: Value 2016-2021
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2016-2021
Daiichi Sankyo Healthcare Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 1 Daiichi Sankyo Healthcare Co Ltd: Key Facts
Summary 2 Daiichi Sankyo Healthcare Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Daiichi Sankyo Healthcare Co Ltd: Competitive Position 2016
Taisho Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 4 Taisho Pharmaceutical Co Ltd: Key Facts
Summary 5 Taisho Pharmaceutical Co Ltd: Operational Indicators
Competitive Positioning
Summary 6 Taisho Pharmaceutical Co Ltd: Competitive Position 2016
Executive Summary
Consumer Health Industry Benefits From the Growing Self-medication Trend
Sales Also Boosted by Demand From Inbound Tourists
Competitive Environment Remains Fragmented
Drugstores/parapharmacies Gain Share
Further Positive Growth Expected Over the Forecast Period
Key Trends and Developments
Self-medication Continues To Increase
Channels
Inbound Tourism Boosts Demand
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 7 OTC: Switches 2014-2016
Sources
Summary 8 Research Sources