Concentrates in Morocco
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Negative growth recorded in 2020 as the COVID-19 pandemic takes its toll on sales
Dominance of off-trade consumption helps concentrates to avoid stronger declines
The absence of health and wellness credentials harms category growth in 2020
RECOVERY AND OPPORTUNITIES
A return to positive growth slated for sales of concentrates
The possible appearance of organic concentrates a potential spur on growth
On-trade sales of concentrates likely to remain minimal
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 3 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
APPENDIX
Fountain sales in Morocco
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources