Oral Care in Sweden
Euromonitor International
June 2022

List Of Contents And Tables

ORAL CARE IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Largely stable performance due to essential perception of oral care products
Toothpaste and toothbrushes drive renewal amid a focus on logistics
Deeper budgets for personal care support development in electric toothbrushes
PROSPECTS AND OPPORTUNITIES
High oral care awareness to sustain overall demand but reduce the need for denture care
Sustainability challengers to move to the fore
Shifting market foundations may offer space to new and niche players and brands
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2016-2021
Table 2 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 3 Sales of Toothbrushes by Category: Value 2016-2021
Table 4 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 6 NBO Company Shares of Oral Care: % Value 2017-2021
Table 7 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 9 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 10 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 12 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN SWEDEN
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources