Toilet Care in Australia
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Differentiation is ensured via highly innovative ideas
Consumers demand convenience in toilet care
Healthier lifestyle habits raise toilet care expenditure among households
COMPETITIVE LANDSCAPE
Henkel Australia once again leading the industry
Strong marketing activity undertaken to boost sales
Sustainable brands do not perform as well as expected in toilet care
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2014-2019
Table 2 Sales of Toilet Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Toilet Care: % Value 2015-2019
Table 4 LBN Brand Shares of Toilet Care: % Value 2016-2019
Table 5 Forecast Sales of Toilet Care by Category: Value 2019-2024
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care maintains its value growth in 2019
Convenience and low pricing expected to drive steady growth in home care
Reckitt Benckiser continues to lead home care
Manufacturers respond to consumer demands via new product developments
Home care set to perform well over the forecast period
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources