Bakery North America, Europe and BRICS
Number of pages: 619

TABLE OF CONTENTS
Product coverage and definition
Flour Flour (retail only), excluding bakery and cake mixes.
Bread Products Bread products (industrial and artisanal), including morning goods and bagels. Mexico and USA: includes tortillas, but not tortilla chips.
Crispbread Crispbread, rusks. crackers, grissini, biscuits for cheese [F: biscottes & cracottes, NL: Snijkoek, D: Zwieback & Knäckebrot].
Industrial Pastry Industrial cakes & pastries, excluding artisanal/craft bakers.. [NL: stukartikelen banket, gebak], inc. doughnuts.
Biscuits Sweet biscuits and cookies, wafers, excluding savoury biscuits. [NL: biskwies en wafels, koekjes, speculoos], Heavy cereal bars.
Frozen Pastry Frozen cakes and pastries and other frozen bakery products, raw dough, excluding frozen pizzas, excluding industrial raw dough for instore bakeoff.
All Pasta All fresh and dry pasta.
Fresh Pasta Fresh pasta: including filled, including frozen/chilled, excluding with sweet filling.
Dry Pasta Dry pasta, including filled, excluding "fresh" pasta.
All Flour & Bakery All products in this group in readytoeat form (fresh pasta volumes multiplied by 2, and dry pasta volumes by 2.5, to obtain cooked weight).
Country coverage : Austria,Belgium/Lux,Brazil,Bulgaria,Canada,China,Czech Republic,Denmark,Finland,France,Germany,Greece,Hungary,India,Ireland,Italy,Mexico,Netherlands,Norway,Poland,Portugal,Romania,Russia,Slovakia,Spain,Sweden,Switzerland,Turkey,United Kingdom,United States

For each of the products covered (listed above) and in each of the countries covered (listed above), as well as for the aggregate data for the entire market covered, the following information is provided:

Flowchart of Major Suppliers, Demand and Distribution Channels

DEMAND DATA
Historical Demand in 2011, 2015, 2016 (in volume)
Historical Demand in 2011, 2015, 2016 (in value)
Forecast Demand 2017, 2018 & 2019 (in volume)
Forecast Demand 2017, 2018 & 2019 (in value)
Historical 5year growth rates 2011 2016 (in volume)
Historical 5year growth rates, 2011 2016 (in value)
Breakdown between Foodservice and Retail Market in 2016 (in volume)
Breakdown between Foodservice and Retail Market in 2016 (in value)
Per capita consumption in retail, foodservice and total market, 2016 (in volume)
Per capita expenditure in retail, foodservice and total market, 2016 (in value)
Strategic Assessment: percentage represented by the country product market from the regional product market (North America, Western Europe or Central Europe). Does not apply to Brazil, India, Russia, China and Turkey.

SUPPLY DATA
Definition: Company Market Shares given for the Total Market (retail, foodservice and artisanal).
Updating: underlying food and drink database updated regularly, including for Mergers & Acquisitions
Supplier market shares (usually up to 10 shares cited by product and in each country)
Who Owns Whom: Key Local Subsidiaries of each Ultimate Holding Company
Distribution Channels % Shares: Branded, Unbranded, Own (Private) Label and Artisanal (ownproduced for own sale, e.g. bakers)
Major Brands for the suppliers cited

SUPPLEMENTARY ANALYSIS
Especially important where FFT has identified more than 10 holding companies
Company Market Shares and Rankings within the aggregate market covered by the report
List of all Holding Companies identified for this market covered
Who Owns Whom: All Key Local Subsidiaries identified
Major Brands by Holding Company and Key Subsidiary