Table of Contents

IDC Retail Insights Opinion

In This Study

Situation Overview

Business Needs

Management Challenges

Personalizing the Shopping Experience

The Best Practices

Renewed Interest in Customer Participation

The View on Hyper-Personalization

Unified Customer Engagement

Future Outlook

Building on Best Practice

Maximizing Investment Returns

Essential Guidance

Actions to Consider

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Related Research

Synopsis

Table: Top 3 Assumptions for the Evolution of Best Practice Loyalty and Promotions Technology Deployment

Figure: Digital Identities -- Average per Individual

Figure: Customer Analytics and Loyalty/Offer Management IT Spending by Retailers