Concentrates in Ukraine
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 has little impact on concentrates, which lacks sufficient popularity in Ukraine to drive interest in consumption despite job losses and lower income in 2020
No new product developments are seen in powder or liquid concentrates in 2020 as producers see little potential in this category
Low per capita consumption of concentrates not only in Ukraine, but in Eastern Europe in general, reflects the category's overall unpopularity in the region
RECOVERY AND OPPORTUNITIES
Negative volume growth is expected year on year for concentrates over the forecast period, as consumers continue to show more interest in other soft drinks categories
As soft drinks other than concentrates have higher potential, producers will continue to focus product development and marketing efforts there instead of in this category
In the absence of producer interest and investment in concentrates, those that have traditionally used them or who seek cheaper options will remain the consumer base
CATEGORY DATA
Concentrates conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 3 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 7 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 8 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 9 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Ukraine
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources