Cat Food in Canada
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Growth thanks to rising cat ownership, especially in small urban dwellings
Home delivery and easy product comparison attract cat owners to e-commerce
Premiumisation trend strengthens as clean labels grow in popularity
COMPETITIVE LANDSCAPE
Whilst Nestlé and Mars still lead, specialist brands gain popularity
Rising popularity of local brands
Pet specialist retailers grow by offering additional services to attract cat owners
CATEGORY INDICATORS
Table 1 Cat Owning Households: % Analysis 2015-2020
Table 2 Cat Population 2015-2020
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 1 Cat Food by Price Band 2020
Table 4 Sales of Cat Food by Category: Volume 2015-2020
Table 5 Sales of Cat Food by Category: Value 2015-2020
Table 6 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 7 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 10 NBO Company Shares of Cat Food: % Value 2015-2019
Table 11 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 12 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 13 Distribution of Cat Food by Format: % Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
Humanisation and premiumisation continue to characterise pet care
Premium pet food performs well due to owners’ concern for their pets’ health
Natural, organic and Canadian brands gain popularity
E-commerce takes significant share but pet specialist retailers continue to lead
Growth forecast thanks to product innovation, premiumisation and pet humanisation
MARKET INDICATORS
Table 18 Pet Populations 2015-2020
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2015-2020
Table 20 Sales of Pet Care by Category: Value 2015-2020
Table 21 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Pet Food: % Value 2015-2019
Table 24 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 28 Distribution of Pet Care by Format: % Value 2015-2020
Table 29 Distribution of Pet Care by Format and Category: % Value 2020
Table 30 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources