Retailing in Indonesia
March 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Recent structural changes open up scope for future growth
New purchasing trends impact consumer behaviour
Retailers target price sensitive consumers via promotions and discounts
Retailers customising offering to meet evolving consumer needs
Entry of foreign players intensifies competition
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Lunar New Year
Idul Fitri/Lebaran
School holidays
Independence Day
Christmas
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources
HEADLINES
PROSPECTS
Shift towards smaller packaging formats boosts convenience store sales
Stricter regulatory enforcement to slow expansion
Rising demand for convenience to continue fuelling strong growth
COMPETITIVE LANDSCAPE
Stores tailoring service concept towards preferences and needs of clientele
Shift towards more convenient ready-to-eat and online offerings
Growing focus on Muslim consumers via Sharia concept
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 75 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 76 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
PROSPECTS
HEADLINES
PROSPECTS
Hypermarkets impacted by high prices and shift towards more convenient outlets
Growing competition from local neighbourhood retailers
Hypermarkets growth to be limited by new consumer trends
COMPETITIVE LANDSCAPE
Leading supermarket respond to intensifying price competition
Growing focus on e-commerce to attract convenience seeking consumers
Embracing innovation key to attracting consumers
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 82 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 83 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 84 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Growth limited by consumer convenience trend
Partnerships with digital players key to future operations
Focus on differentiation from competing formats
COMPETITIVE LANDSCAPE
Supermarkets look towards expansion and efficiency to improve positioning
Gradual shift towards online grocery shopping continues
Retailers look to partner with digital players to attract consumers
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 90 Supermarkets GBO Company Shares: % Value 2015-2019
Table 91 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 92 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 93 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Traditional grocery retailers remain popular among low income consumers
Growing number of partnerships between modern and traditional grocery retailers
Growth boosted by tighter regulation of convenience stores
COMPETITIVE LANDSCAPE
Pressure from modern grocery retailers and online grocery retailers
Lower competitiveness limiting growth for traditional grocery retailers
Strong competition from rapidly expanding convenience stores
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 98 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 99 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 100 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 101 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 104 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 105 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 106 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 107 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Fast fashion brands continue to expand rapidly throughout Indonesia
Athleisure trend boosts demand for sports apparel and footwear
Distribution shift towards e-commerce platforms to continue
COMPETITIVE LANDSCAPE
International players look to partner with local companies to extend outreach
Apparel and footwear retailers benefit from shift away from department stores
Companies adopt various strategies to respond to changing demand trends
CHANNEL DATA
Table 108 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 110 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 111 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 112 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 114 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Consumers continue to prefer to see and test products physically
Growth limited by rising prices and increasing replacement cycles
Fluctuating performance depending on targeted consumer niche
COMPETITIVE LANDSCAPE
Convenience trend fuels shift towards outlets closer to home
Responding to evolving purchasing trends key to attracting consumers
Brands struggle to differentiate themselves from one another
CHANNEL DATA
Table 116 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 118 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 119 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 120 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 122 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Arrival of international players fuels expansion and value sales
Retailers customise offer to different consumer niches
Evolving consumer trends provide strong scope for further growth
COMPETITIVE LANDSCAPE
Adoption of South Korean trends influencing beauty specialist demand
Rising health awareness fuels demand for natural ingredients
Focus on local production to increase competitiveness
CHANNEL DATA
Table 124 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 126 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 127 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 128 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 129 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 130 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 132 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 134 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Rising disposable incomes fuel interest in home improvement
Sales rise in line with boom in property development activity
Positive outlook given expansion of middle class
COMPETITIVE LANDSCAPE
IKEA gradually expanding presence in Indonesia
New Online Point service increases IKEA’s outreach
Focus on outlet expansion to fuel sales and attract new customers
CHANNEL DATA
Table 136 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 138 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 139 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 140 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 141 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 142 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 144 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 146 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Targeting of higher income consumers helps to boost value sales
Partnerships with shopping centres key to attracting consumers
Expansion of fast fashion players represents threat to growth
COMPETITIVE LANDSCAPE
Leading players tailor offering to evolving consumer trends
Price sensitive consumers attracted by promotional activity
Responding to evolving consumer trends key to success
CHANNEL DATA
Table 148 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 149 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 150 Department Stores GBO Company Shares: % Value 2015-2019
Table 151 Department Stores GBN Brand Shares: % Value 2016-2019
Table 152 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 153 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 154 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Performance boosted by strong expansion of international players
Operating environment for foreign players improved by government regulation
Strong growth potential given expansion of foreign brands
COMPETITIVE LANDSCAPE
Players focus on leveraging strong growth potential
Value growth boosted by expansion of new foreign brands
Partnerships with e-marketplaces help players expand online operations
CHANNEL DATA
Table 156 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 157 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 158 Variety Stores GBO Company Shares: % Value 2015-2019
Table 159 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 160 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 161 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 162 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
PROSPECTS
HEADLINES
PROSPECTS
Strong growth fuelled by rapid increase in competitors over review period
Players look towards online platforms to boost outreach
Population growth and added value provide strong base for growth
COMPETITIVE LANDSCAPE
Strong growth potential attracting new players
Rising demand for health and beauty products driving sales
Cross-channel competition with store-based offline retailers
CHANNEL DATA
Table 164 Direct Selling by Category: Value 2014-2019
Table 165 Direct Selling by Category: % Value Growth 2014-2019
Table 166 Direct Selling GBO Company Shares: % Value 2015-2019
Table 167 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 168 Direct Selling Forecasts by Category: Value 2019-2024
Table 169 Direct Selling Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Low sales base ensures homeshopping records strong performance
Specially tailored after-sales service helps to attract women
Bright prospects in line with boom in online shopping
COMPETITIVE LANDSCAPE
Rising demand for health and beauty continues to drive sales
MNC leverages strong marketing to remain in pole position
Leading players extending online operations to boost outreach
CHANNEL DATA
Table 170 Homeshopping by Category: Value 2014-2019
Table 171 Homeshopping by Category: % Value Growth 2014-2019
Table 172 Homeshopping GBO Company Shares: % Value 2015-2019
Table 173 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 174 Homeshopping Forecasts by Category: Value 2019-2024
Table 175 Homeshopping Forecasts by Category: % Value Growth 2019-2024
PROSPECTS
HEADLINES
PROSPECTS
Demand fuelled by improving internet access and tech awareness
Sales remain concentrated in more developed urban areas
Shift towards online shopping to continue
COMPETITIVE LANDSCAPE
Focus on working with logistics companies to boost competitiveness
Gradual adoption of mobile wallets impacting sales
Strong demand attracting new players
CHANNEL DATA
Table 176 E-Commerce by Channel and Category: Value 2014-2019
Table 177 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 178 E-Commerce GBO Company Shares: % Value 2015-2019
Table 179 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 180 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 181 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Mobile e-commerce boosted by strong smartphone penetration
Widespread availability of affordable smartphones boosts demand
Bright growth prospects given ongoing shift towards digitisation
COMPETITIVE LANDSCAPE
Rising convenience and security promote mobile e-commerce growth
Growing interest in app-based e-commerce
Strong potential for mobile e-commerce to dominate online sales
CHANNEL DATA
Table 182 Mobile E-Commerce: Value 2014-2019
Table 183 Mobile E-Commerce: % Value Growth 2014-2019
Table 184 Mobile E-Commerce Forecasts: Value 2019-2024
Table 185 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Rising demand for convenience boosts food and drink online sales
Strong growth potential in line with overall online sales revolution
Love of food among Indonesian consumers to support sales
COMPETITIVE LANDSCAPE
Sales remain limited despite strong growth potential
E-grocery sales boosted by entry of leading brands
On-demand transportation services increasingly key to success
CHANNEL DATA
Table 186 Food and Drink E-Commerce: Value 2014-2019
Table 187 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 188 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 189 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024