01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 End-User Segments
03.2.1 Individual User
03.3 Base Year
03.4 Vendor Segmentation
03.5 Market Size Calculation and Segmentation
03.6 Products and Services
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Snapshot
06.2 Product Life Cycle of Media and Entertainment in China
06.3 Media and Entertainment Market in China
06.3.1 Market Size and Forecast
06.4 Five Forces Analysis
07. Market Segmentation by Type
07.1 Media and Entertainment Market in China by Type 2014
07.2 Media and Entertainment Market in China by Type 2014-2019
07.3 TV Subscription Market in China
07.3.1 Market Size and Forecast
07.4 China's Share in Global TV Subscription Market
07.5 Ad Spending Market in China
07.5.1 Market Size and Forecast
07.6 China's Share in Global Ad Spending Market
07.7 Video Games Market in China
07.7.1 Market Size and Forecast
07.8 China's Share in Global Video Games Market
07.9 Publishing Market in China
07.9.1 Market Size and Forecast
07.10 China's Share in Global Publishing Market
07.10.1 Market Size and Forecast
07.11 Filmed Entertainment Market in China
07.11.1 Market Size and Forecast
07.12 China's Share in Global Filmed Entertainment Market
07.13 Music Market in China
07.13.1 Market Size and Forecast
07.14 China's Share in Global Music Market
08. Market Attractiveness
08.1 Market Attractiveness by Type
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.2 Competitive analysis
16.3 Other Prominent Vendors
17. Key Vendor Analysis
17.1 China Central Television
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Recent Developments
17.1.4 SWOT Analysis
17.2 Dalian Wanda
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Recent Developments
17.2.4 SWOT Analysis
17.3 Enlight
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 Business Segmentation by Revenue 2014
17.3.4 Business Segmentation by Revenue 2013 and 2014
17.3.5 Geographical Segmentation by Revenue 2014
17.3.6 Business Strategy
17.3.7 Recent Developments
17.3.8 SWOT Analysis
17.4 SMG
17.4.1 Key facts
17.4.2 Business Overview
17.4.3 Business Segmentation
17.4.4 SWOT Analysis
17.5 Television Broadcasts
17.5.1 Key Facts
17.5.2 Business Overview
17.5.3 Business Segmentation
17.5.4 Business Segmentation by Revenue 2013 and 2014
17.5.5 Geographical Segmentation by Revenue 2014
17.5.6 SWOT Analysis
17.6 Tencent Holdings
17.6.1 Key Facts
17.6.2 Business Overview
17.6.3 Business Segmentation by Revenue 2013
17.6.4 Business Segmentation by Revenue 2012 and 2013
17.6.5 Geographical Segmentation by Revenue 2013
17.6.6 Business Strategy
17.6.7 Recent Developments
17.6.8 SWOT Analysis
18. Other Reports in this Series


List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Product Life Cycle of Media and Entertainment in China
Exhibit 3: Media and Entertainment Market in China 2014-2019 ($ billions)
Exhibit 4: Media and Entertainment Market in China by Type 2014
Exhibit 5: Media and Entertainment Market in China by Type 2014-2019
Exhibit 6: TV Subscription Market in China 2014-2019 ($ billions)
Exhibit 7: China's Share in Global TV Subscription Market 2014-2019 ($ billions)
Exhibit 8: Ad Spending Market in China 2014-2019 ($ billions)
Exhibit 9: China's Share in Global Ad Spending Market 2014-2019 ($ billions)
Exhibit 10: Video Games Market in China 2014-2019 ($ billions)
Exhibit 11: China's Share in Global Video Game Market 2014-2019 ($ billions)
Exhibit 12: Publishing Market in China 2014-2019 ($ billions)
Exhibit 13: China's Share in Global Publishing Market 2014-2019 ($ billions)
Exhibit 14: Filmed Entertainment Market in China 2014-2019 ($ billions)
Exhibit 15: China's Share in Global Filmed Entertainment Market 2014-2019 ($ billions)
Exhibit 16: Music Market in China 2014-2019 ($ billions)
Exhibit 17: China's Share in Global Music Market 2014-2019 ($ billions)
Exhibit 18: Market attractiveness by type
Exhibit 19: Leading Countries by Internet Usage 2014
Exhibit 20: Online Ad Spending Market in China 2014-2019 ($ billions)
Exhibit 21: Mobile Ad spending Market in China by Revenue ($ billions)
Exhibit 22: Enlight: Business Segmentation by Revenue 2014
Exhibit 23: Enlight: Business Segmentation by Revenue 2013 and 2014 ($ million)
Exhibit 24: Enlight: Geographical Segmentation by Revenue 2014
Exhibit 25: SMG: Business Segmentation
Exhibit 26: Television Broadcasts: Business Segmentation 2014
Exhibit 27: Television Broadcasts: Business Segmentation by Revenue 2013 and 2014 ($ millions)
Exhibit 28: Television Broadcasts: Geographical Segmentation by Revenue 2014
Exhibit 29: Tencent Holdings: Business Segmentation by Revenue 2013
Exhibit 30: Tencent Holdings: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 31: Tencent Holdings: Geographical Segmentation by Revenue 2013