Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
• Market outline
• Online and offline retail opportunities

PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
• Product buying criteria by individual customers
• Events/reasons that trigger customers to buy residential air purifiers

PART 06: Market segmentation by technology
• HEPA and ULPA air purifiers
• Ionizers and electrostatic precipitator air purifiers
• Activated carbon air purifiers
• Photocatalyst and UV air purifiers
• Ozone generator air purifiers
• Market news and innovation

PART 07: Distribution channel segmentation
• Residential air purifier market in China by distribution channel

PART 08: Decision framework

PART 09: Drivers and challenges
• Market drivers
• Market challenges

PART 10: Market trends
• Smart, connected air purifiers
• Increasing demand for low-cost air purifiers
• Focus on multi-functional products

PART 11: Vendor landscape
• Competitive scenario
• Key competitive strategies
• Comparative analysis of key vendors

PART 12: Key vendor analysis
• Beijing Yadu Environmental Protection Technology
• Koninklijke Philips
• Panasonic
• Sharp Electronics
• Unilever
• Other prominent vendors

PART 13: Economic and social indicators
• China
• Hong Kong

PART 14: Appendix
• List of abbreviations

List of Exhibits
Exhibit 01: Air purifying mask market in APAC 2016-2021 ($ millions)
Exhibit 02: Internet penetration rate in China 2011-2015
Exhibit 03: Internet penetration rate in Hong Kong 2011-2015
Exhibit 04: Residential air purifier market in China
Exhibit 05: Residential air purifier market in China by revenue 2016-2021 ($ millions)
Exhibit 06: Residential air purifier market in China by volume 2016-2021 (million units)
Exhibit 07: Five forces analysis
Exhibit 08: Buying criteria by individual customers
Exhibit 09: Comparison analysis of the events/reasons
Exhibit 10: Residential air purifier market in China by technology 2016 (% share of revenue)
Exhibit 11: Residential air purifier market in China by technology 2021 (% share of revenue)
Exhibit 12: HEPA and ULPA air purifier market in China 2016-2021 ($ millions)
Exhibit 13: Ionizers and electrostatic precipitator air purifier market in China 2016-2021 ($ millions)
Exhibit 14: Activated carbon air purifier market in China 2016-2021 ($ millions)
Exhibit 15: Photocatalyst and UV air purifier market in China 2016-2021 ($ millions)
Exhibit 16: Ozone generator air purifier market in China 2016-2021 ($ millions)
Exhibit 17: Offline and online distribution channel contribution shares (%)
Exhibit 18: Retail formats and their shares (%)
Exhibit 19: Key vendors: Comparison of sales growth for FY2015 and FY2016
Exhibit 20: Key vendors: Comparison of operating margin for FY2016
Exhibit 21: Key vendors: Comparative analysis of products portfolio, product pricing, and geographical presence
Exhibit 22: Beijing Yadu Environmental Protection Technology: Product segmentation
Exhibit 23: Beijing Yadu Environmental Protection Technology: Product portfolio
Exhibit 24: Koninklijke Philips: Business segmentation by revenue 2016 (% share of revenue)
Exhibit 25: Koninklijke Philips: Geographical segmentation by revenue 2016 (% share of revenue)
Exhibit 26: Koninklijke Philips: Product portfolio
Exhibit 27: Panasonic: Business segmentation by revenue 2016
Exhibit 28: Panasonic: Geographical segmentation by revenue 2016
Exhibit 29: Panasonic: Product portfolio
Exhibit 30: Sharp Electronics: Business segmentation by revenue 2016
Exhibit 31: Sharp Electronics: Geographic segmentation by revenue 2016
Exhibit 32: Sharp Electronics: Product portfolio
Exhibit 33: Unilever: Business segmentation by revenue 2016 (% of revenue share)
Exhibit 34: Unilever: Geographic segmentation by revenue 2016
Exhibit 35: Blueair: Product portfolio for air purifiers
Exhibit 36: Population in China 2011-2015 (billions)
Exhibit 37: Population by gender in China 2011-2015 (billions)
Exhibit 38: Population by age groups in China 2011-2015 (%)
Exhibit 39: GDP per capita, purchasing power parity (PPP) in China 2011-2015 ($)
Exhibit 40: Gross national income (GNI) per capita, PPP in China 2011-2015 ($)
Exhibit 41: Employment to population ratio in China 2010-2014 (%)
Exhibit 42: Consumer price inflation in China 2011-2015 (annual %)
Exhibit 43: Per capita disposable income of urban households in China by income quantile and regions 2014 and 2015 ($)
Exhibit 44: Per capita income and consumption expenditure of urban households in China 2014 and 2015 ($)
Exhibit 45: Population in Hong Kong 2011-2015 (millions)
Exhibit 46: Population by age groups in Hong Kong 2011-2015 (%)
Exhibit 47: GDP per capita, PPP in Hong Kong 2011-2015 ($)
Exhibit 48: GNI per capita, PPP in Hong Kong 2011-2015 ($)

Companies Mentioned
Beijing Yadu Environmental Protection Technology, Koninklijke Philips, Panasonic, Sharp Electronics, Unilever, Austin Air, Daikin Industries, Dyson, Guangzhou Haike Electronics Technology, Guardian Technologies, Haier, Honeywell International, IQAir, LG Electronics, LIFAair, Midea, and Xiaomi.