IRONS IN CHINA
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Irons: Volume 2011-2016
Table 2 Sales of Irons: Value 2011-2016
Table 3 Sales of Irons: % Volume Growth 2011-2016
Table 4 Sales of Irons: % Value Growth 2011-2016
Table 5 Sales of Irons by Format: % Volume 2011-2016
Table 6 NBO Company Shares of Irons: % Volume 2012-2016
Table 7 LBN Brand Shares of Irons: % Volume 2013-2016
Table 8 Distribution of Irons by Format: % Volume 2011-2016
Table 9 Forecast Sales of Irons: Volume 2016-2021
Table 10 Forecast Sales of Irons: Value 2016-2021
Table 11 Forecast Sales of Irons: % Volume Growth 2016-2021
Table 12 Forecast Sales of Irons: % Value Growth 2016-2021
Executive Summary
Growth Slows Due To Economic Downturn
Smart Consumer Appliances Growing in Popularity
Midea Group Leads Fragmented Market
Specialist Retailers Lead Sales But Facing Pressure From Internet Retailing
Declining But Still Healthy Forecasted Growth
Key Trends and Developments
Internet Retailing Increasingly Accepted by Local Consumers
Smart Consumer Appliances Growing in Popularity
Innovative Marketing and Advertising on the Rise
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 14 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 17 Sales of Consumer Appliances by Category: Volume 2011-2016
Table 18 Sales of Consumer Appliances by Category: Value 2011-2016
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 25 Sales of Small Appliances by Category: Volume 2011-2016
Table 26 Sales of Small Appliances by Category: Value 2011-2016
Table 27 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 28 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 29 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 30 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 31 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 32 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 33 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 34 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 43 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 44 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources