Apparel Accessories in Austria
March 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Apparel accessories sees slight uptick in growth, supported by increasing number of apparel collections with associated accessories on offer from different brands
Lower demand for ties attributed to relaxation of workplace dress codes
No significant increase in demand expected for apparel accessories in view of shift towards informal clothing and ongoing reluctance to spend on non-essentials
COMPETITIVE LANDSCAPE
Hennes & Mauritz remains the leading player in highly fragmented landscapes in which the top five players account for less than a fifth to total retail sales
Mass segment growth is relatively lacklustre, while luxury brands see slight increase in value sales
Sportswear brands expected to become more influential, while luxury brands continue to revive interest in apparel accessories
CATEGORY DATA
Table 1 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 2 Sales of Apparel Accessories by Category: Value 2014-2019
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Apparel and footwear market sees modest value growth, driven by demand for sportswear, fast fashion and childrenswear
Austria remains a stronghold for discounters, changing purchasing patterns, escalating market saturation and transforming category dynamics
Fast fashion giants, discounters, sports brands and luxury brands are among the many players in Austria's highly fragmented competitive landscape
E-commerce keeps gaining ground on store-based retailing, driven by sales to millennials and generation Z, who are the highest spenders on apparel and footwear
Apparel and footwear is set to achieve higher value growth over the forecast period, despite ongoing factors that constrain growth potential
MARKET DATA
Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
APPENDIX
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources