Lodging in Turkey
September 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Occupancy Rates Boosted by Increased Number of Inbound Tourists, German Visitors Prefer Upmarket Hotels
Increased Availability and Growing Consumer Trust Boost Short-term Rentals
Roll-out of Smart Hotel Applications Boosts Convenience for Consumers, While Also Increasing Efficiency
Category Data
Table 1 Lodging Outlets: Units 2014-2019
Table 2 Lodging: Number of Rooms 2014-2019
Table 3 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 4 Hotels NBO Company Shares: % Value 2015-2019
Table 5 Hotel Brands by Key Performance Indicators 2019
Table 6 Forecast Lodging Sales: Value 2019-2024
Table 7 Forecast Lodging Online Sales: Value 2019-2024
Table 8 Forecast Hotels Sales: Value 2019-2024
Table 9 Forecast Hotels Online Sales: Value 2019-2024
Table 10 Forecast Other Lodging Sales: Value 2019-2024
Table 11 Forecast Other Lodging Online Sales: Value 2019-2024
Table 12 Forecast Lodging Outlets: Units 2019-2024
Executive Summary
Inbound Tourism Rises, Boosted by New Istanbul Airport
Online Platforms Become Increasingly Important
Advertising and Promotion Seek To Increase Attractiveness of Turkey in Key Source Markets
Airlines Face Opposing Price Influences, Online Ticket Sales Set To Grow
Infrastructure and Technological Developments Key Factors in Market Performance Over Forecast Period
SWOT
Summary 1 Destination Turkey: SWOT
Market Data
Table 13 Annual Leave: Volume 2014-2019
Table 14 Travellers by Age: Number of People 2014-2019
Table 15 Seasonality: Number of People 2014-2019
Table 16 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 17 Other Transport Sales: Value 2014-2019
Table 18 Other Transport Online Sales: Value 2014-2019
Table 19 Forecast Other Transport Sales: Value 2019-2024
Table 20 Forecast Other Transport Online Sales: Value 2019-2024
Table 21 Activities: Value 2014-2019
Table 22 Forecast Activities: Value 2019-2024
Sources
Summary 2 Research Sources