PART 01: Executive summary
PART 02: Scope of the report
Base year
Common currency conversion rates
Geographical segmentation
Vendor analysis
Market size calculation
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Geographical segmentation
PART 07: Market drivers
Increased need to improve driver and passenger safety
Increased demand for in-car infotainment services
Increased need for product differentiation
Need to balance design and ergonomics
Increased customer demand for comfort
PART 08: Impact of drivers
PART 09: Market challenges
Long design cycles in automotive sector
Low awareness
Intense competition from voice recognition systems
Adoption limited to high-end car models
PART 10: Impact of drivers and challenges
PART 11: Market trends
Development of touch pad technology
Increased use of touch screens
Evolution of smart material actuator technologies
Increased need for cost reduction
PART 12: Vendor landscape
Competitive scenario
PART 13: Key vendor analysis: Technology provider
PART 14: Key vendor analysis: Component suppliers
Cypress Semiconductor
Johnson Electric
Texas Instruments
PART 15: Key vendor analysis: System integrators
Alps Electric
Methode Electronics
Tokai Rika
PART 16: Explore Technavio

List of Exhibits
Exhibit 01: Haptic technology market overview 2014
Exhibit 02: Global haptic technology market by segment 2012-2014 ($ millions)
Exhibit 03: Market size and forecast 2014-2019 ($ millions)
Exhibit 04: Five forces analysis
Exhibit 05: Global automotive haptic technology market by geographical segmentation 2014
Exhibit 06: Impact of drivers
Exhibit 07: Impact of drivers and challenges
Exhibit 08: Immersion: Revenue breakup 2014
Exhibit 09: Immersion: Geographical segmentation by revenue 2014