CALMING AND SLEEPING IN VENEZUELA

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2009-2014
Table 2 Sales of Calming and Sleeping: % Value Growth 2009-2014
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2010-2014
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2011-2014
Table 5 Forecast Sales of Calming and Sleeping: Value 2014-2019
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2014-2019
Bayer De Venezuela SA in Consumer Health (venezuela)
Strategic Direction
Key Facts
Summary 1 Bayer de Venezuela SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 2 Bayer de Venezuela SA: Competitive Position 2014
Executive Summary
Volume and Value Continue To Grow in 2014
Regulations Cause Strong Market Distortions
Multinationals and Domestic Companies Play Under Strong Competition
Non-store Retailing Continues To Be Underdeveloped in Venezuela
Positive Forecast Growth Despite Strict Regulations
Key Trends and Developments
Adverse Regulations Limit Product Development
Prevention Remains Important Despite Financial Constraints
Players Adapt Consumer Services in the Context of Product Shortages
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Distribution of Consumer Health by Format: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format and Category: % Value 2014
Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 3 Research Sources