ADULT MOUTH CARE IN CHINA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Adult Mouth Care: Value 2011-2016
Table 2 Sales of Adult Mouth Care: % Value Growth 2011-2016
Table 3 NBO Company Shares of Adult Mouth Care: % Value 2012-2016
Table 4 LBN Brand Shares of Adult Mouth Care: % Value 2013-2016
Table 5 Forecast Sales of Adult Mouth Care: Value 2016-2021
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2016-2021
Executive Summary
Growth Momentum Remains Strong
Administrative Measures of Health Food Registration and Filing Enforced
Players Remain Competitive Though Joint Ventures, Mergers and Acquisitions
Internet Retailing Continues Its Buoyant Growth, Whilst Chemists/pharmacies Still Leads
Steady Forecast Performance
Key Trends and Developments
the Impact of the New Administrative Measures on the Consumer Health Market
Players Join Hands To Remain Competitive, in Addition To Mergers and Acquisitions
Cross-border E-commerce Boosts Consumer Health
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Region: Value 2011-2016
Table 10 Sales of Consumer Health by Region: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Distribution of Consumer Health by Format: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format and Category: % Value 2016
Table 15 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 17 Forecast Sales of Consumer Health by Region: Value 2016-2021
Table 18 Forecast Sales of Consumer Health by Region: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2014-2016
Sources
Summary 2 Research Sources