1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 15
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
1.3 Frequently Asked Questions (FAQ) 16
1.3.1 Category Definition 16
1.3.2 Units 17
1.3.3 Methodology 18

2 USING THE DATA 20

3 CITY SEGMENTS RANKED BY MARKET SIZE 21
3.1 Top 15 Markets 21
3.2 Markets 16 to 30 22
3.3 Remaining Cities by Market Rank 23

4 CITY SEGMENTS IN ALPHABETICAL ORDER 194
4.1 A: from Aalborg to Azul 194
4.2 B: from Babahoyo to Byumba Town 207
4.3 C: from Caaguazu to Czestochowa 222
4.4 D: from Da Lat to Dzuunmod 234
4.5 E: from Ebebiyin to Estelí 241
4.6 F: from Facatativá to Fuzhou 245
4.7 G: from Gabes to Gyumri 248
4.8 H: from Ha Long (Hong Gai) to Hyesan 255
4.9 I: from Ialta (Yalta) to Izmit 261
4.10 J: from Jabalpur to Jyvaskyla 265
4.11 K: from Kabankalan to Kyzylorda 269
4.12 L: from La Banda to Lysychans'k 283
4.13 M: from Ma`arrat an Nu`man to Mzuzu 291
4.14 N: from Naberezhnye Tchelny to Nzerekore 306
4.15 O: from Oakville to Ozamis City 314
4.16 P: from Pabna to Pyongyang 319
4.17 Q: from Qaemshahr to Quito 329
4.18 R: from Ra'annana to Rzeszów 331
4.19 S: from Saanich to Szombathely 336
4.20 T: from Tabaco to Tyumen 355
4.21 U: from Uberaba to Uzhhorod 367
4.22 V: from Vacoas-Phoenix to Vung Tau 369
4.23 W: from Wa to Wuxi 374
4.24 X: from Xai-Xai to Xuzhou 376
4.25 Y: from Yakutsk to Yozgat 377
4.26 Z: from Zaanstad to Zwolle 379

5 CITY SEGMENTS RANKED BY COUNTRY 382
5.1 Afghanistan 382
5.2 Albania 382
5.3 Algeria 383
5.4 American Samoa 384
5.5 Andorra 384
5.6 Angola 384
5.7 Antigua and Barbuda 385
5.8 Argentina 386
5.9 Armenia 389
5.10 Aruba 389
5.11 Australia 390
5.12 Austria 391
5.13 Azerbaijan 391
5.14 Bahrain 392
5.15 Bangladesh 393
5.16 Barbados 394
5.17 Belarus 394
5.18 Belgium 395
5.19 Belize 395
5.20 Benin 396
5.21 Bermuda 396
5.22 Bhutan 397
5.23 Bolivia 397
5.24 Bosnia and Herzegovina 398
5.25 Botswana 398
5.26 Brazil 399
5.27 Brunei 401
5.28 Bulgaria 402
5.29 Burkina Faso 403
5.30 Burma 403
5.31 Burundi 404
5.32 Cambodia 404
5.33 Cameroon 405
5.34 Canada 406
5.35 Cape Verde 407
5.36 Central African Republic 408
5.37 Chad 408
5.38 Chile 409
5.39 China 410
5.40 Christmas Island 411
5.41 Colombia 412
5.42 Comoros 413
5.43 Congo (formerly Zaire) 414
5.44 Cook Islands 414
5.45 Costa Rica 415
5.46 Cote d'Ivoire 415
5.47 Croatia 416
5.48 Cuba 416
5.49 Cyprus 417
5.50 Czech Republic 417
5.51 Denmark 418
5.52 Djibouti 418
5.53 Dominica 419
5.54 Dominican Republic 419
5.55 Ecuador 420
5.56 Egypt 421
5.57 El Salvador 422
5.58 Equatorial Guinea 422
5.59 Eritrea 422
5.60 Estonia 423
5.61 Ethiopia 423
5.62 Fiji 424
5.63 Finland 424
5.64 France 425
5.65 French Polynesia 426
5.66 Gabon 426
5.67 Georgia 426
5.68 Germany 427
5.69 Ghana 428
5.70 Greece 429
5.71 Greenland 430
5.72 Grenada 430
5.73 Guam 431
5.74 Guatemala 431
5.75 Guinea 432
5.76 Guinea-Bissau 432
5.77 Guyana 432
5.78 Haiti 433
5.79 Honduras 433
5.80 Hong Kong 434
5.81 Hungary 434
5.82 Iceland 435
5.83 India 436
5.84 Indonesia 438
5.85 Iran 440
5.86 Iraq 442
5.87 Ireland 443
5.88 Israel 443
5.89 Italy 444
5.90 Jamaica 445
5.91 Japan 446
5.92 Jordan 448
5.93 Kazakhstan 449
5.94 Kenya 450
5.95 Kiribati 451
5.96 Kosovo 451
5.97 Kuwait 452
5.98 Kyrgyzstan 452
5.99 Laos 453
5.100 Latvia 453
5.101 Lebanon 453
5.102 Lesotho 454
5.103 Liberia 454
5.104 Libya 455
5.105 Liechtenstein 455
5.106 Lithuania 456
5.107 Luxembourg 456
5.108 Macau 456
5.109 Macedonia 457
5.110 Madagascar 457
5.111 Malawi 458
5.112 Malaysia 458
5.113 Maldives 459
5.114 Mali 459
5.115 Malta 459
5.116 Marshall Islands 460
5.117 Mauritania 460
5.118 Mauritius 460
5.119 Mexico 461
5.120 Micronesia Federation 462
5.121 Moldova 462
5.122 Monaco 462
5.123 Mongolia 463
5.124 Montenegro 463
5.125 Morocco 464
5.126 Mozambique 465
5.127 Namibia 465
5.128 Nauru 466
5.129 Nepal 466
5.130 New Caledonia 466
5.131 New Zealand 467
5.132 Nicaragua 467
5.133 Niger 468
5.134 Nigeria 469
5.135 Niue 470
5.136 Norfolk Island 471
5.137 North Korea 471
5.138 North Sudan 472
5.139 Norway 472
5.140 Oman 473
5.141 Pakistan 474
5.142 Palau 475
5.143 Palestine 476
5.144 Panama 476
5.145 Papua New Guinea 476
5.146 Paraguay 477
5.147 Peru 478
5.148 Philippines 479
5.149 Poland 483
5.150 Portugal 484
5.151 Puerto Rico 484
5.152 Qatar 485
5.153 Republic of Congo 485
5.154 Romania 486
5.155 Russia 487
5.156 Rwanda 489
5.157 San Marino 489
5.158 Sao Tome E Principe 489
5.159 Saudi Arabia 490
5.160 Senegal 490
5.161 Serbia 491
5.162 Seychelles 491
5.163 Sierra Leone 492
5.164 Singapore 492
5.165 Slovakia 492
5.166 Slovenia 493
5.167 Solomon Islands 493
5.168 Somalia 493
5.169 South Africa 494
5.170 South Korea 495
5.171 South Sudan 496
5.172 Spain 497
5.173 Sri Lanka 498
5.174 St. Kitts and Nevis 499
5.175 St. Lucia 499
5.176 St. Vincent and the Grenadines 499
5.177 Suriname 500
5.178 Swaziland 500
5.179 Sweden 501
5.180 Switzerland 501
5.181 Syrian Arab Republic 502
5.182 Taiwan 503
5.183 Tajikistan 503
5.184 Tanzania 504
5.185 Thailand 505
5.186 The Bahamas 505
5.187 The British Virgin Islands 505
5.188 The Cayman Islands 506
5.189 The Falkland Islands 506
5.190 The Gambia 506
5.191 The Netherlands 507
5.192 The Northern Mariana Island 508
5.193 The U.S. Virgin Islands 508
5.194 The United Arab Emirates 508
5.195 The United Kingdom 509
5.196 The United States 510
5.197 Timor - Leste, Democratic Republic of 511
5.198 Togo 511
5.199 Tonga 511
5.200 Trinidad and Tobago 512
5.201 Tunisia 512
5.202 Turkey 513
5.203 Turkmenistan 515
5.204 Tuvalu 516
5.205 Uganda 516
5.206 Ukraine 517
5.207 Uruguay 519
5.208 Uzbekistan 520
5.209 Vanuatu 520
5.210 Venezuela 521
5.211 Vietnam 522
5.212 Wallis and Futuna 522
5.213 Western Sahara 523
5.214 Western Samoa 523
5.215 Yemen 523
5.216 Zambia 524
5.217 Zimbabwe 524

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 525
6.1 Disclaimers & Safe Harbor 525
6.2 ICON Group International, Inc. User Agreement Provisions 526