Table of Contents

1. EXECUTIVE SUMMARY 2
1.1. Market overview 2
1.2. Key facts 4
1.3. Top five industry events 5

2. PAYMENT INSTRUMENTS 12
2.1. Current payment environment 12

3. E-COMMERCE AND ALTERNATIVE PAYMENTS 14
3.1. E-Commerce market analysis 14
3.2. Alternative payment solutions 16
3.2.1. Paylib 16
3.2.2. SlimPay 16
3.2.3. PayPal 16
3.2.4. Apple Pay 16
3.2.5. Visa Checkout 17
3.2.6. MasterPass 17
3.2.7. Seqr 17
3.2.8. paysafecard 17
3.2.9. Boku 18

4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 19
4.1. Regulatory framework 19
4.1.1. SEPA cards framework 19
4.1.2. Implementation of the payment services directive (PSD) 20
4.1.3. Payment Services Directive 2 (PSD2) 21
4.1.4. Interchange fee regulation 22
4.2. Anti-money laundering 23
4.3. Foreign direct investment (FDI) regulations 23

5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 24

6. PAYMENT CARDS 27

7. DEBIT CARDS 29
7.1. Debit cards market analysis 29
7.2. Competition in the debit cards market 31
7.3. Debit cards comparison 32

8. PAY LATER CARDS 33
8.1. Pay later cards market analysis 33
8.2. Competition in the pay later cards market 35
8.3. Pay later cards comparison 37

9. PREPAID CARDS 39

10. MERCHANT ACQUIRING 40

11. APPENDIX 43
11.1. Abbreviations and acronyms 43
11.2. Supplementary data 44
11.3. Definitions 59
11.4. Common payment card features 60
11.5. Methodology 61
11.6. Bibliography 63
11.7. Further reading 63

List of Tables
Table 1: France, Key Facts, 2016 4
Table 2: France, Regional Benchmarking of Payment Cards, 2016 4
Table 3: France, Mode of Entry of Foreign Banks 23
Table 4: France, Debit Cards Comparison and Key Features, 2017 32
Table 5: France, Gold Credit Cards Comparison and Key Features, 2017 37
Table 6: France, Premium Credit Cards Comparison and Key Features, 2017 37
Table 7: France, Charge Cards Comparison and Key Features, 2017 38
Table 8: France, Payment Instrument Transaction Values (EUR Billion), 2012-2016 44
Table 9: France, Payment Instrument Transaction Values (US$ Billion), 2012-2016 44
Table 10: France, Payment Instrument Transaction Volumes (Billion), 2012-2016 44
Table 11: France, Payment Cards in Circulation by Type (Million), 2012-2020 45
Table 12: France, Volume of Payment Card Transactions (Million), 2012-2020 45
Table 13: France, Value of Payment Card Transactions (EUR Billion), 2012-2020 45
Table 14: France, Value of Payment Card Transactions (US$ Billion), 2012-2020 45
Table 15: France, Debit Cards in Circulation (Million), 2012-2020 46
Table 16: France, Debit Card Transaction Volumes, 2012-2020 46
Table 17: France, Debit Card Transaction Values (EUR), 2012-2020 46
Table 18: France, Debit Card Transaction Values (US$), 2012-2020 47
Table 19: France, Debit Cards in Circulation by Scheme (Million), 2012-2016 47
Table 20: France, Debit Card Transaction Values by Scheme (EUR Billion), 2012-2016 47
Table 21: France, Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016 47
Table 22: France, Debit Card Transaction Values by Issuer (EUR Billion), 2012-2016 48
Table 23: France, Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016 48
Table 24: France, Pay Later Cards in Circulation (Million), 2012-2020 48
Table 25: France, Pay Later Card Transaction Volumes, 2012-2020 49
Table 26: France, Pay Later Card Transaction Values (EUR), 2012-2020 49
Table 27: France, Pay Later Card Transaction Values (US$), 2012-2020 49
Table 28: France, Pay Later Cards in Circulation by Scheme (Million), 2012-2016 50
Table 29: France, Pay Later Card Transaction Values by Scheme (EUR Billion), 2012-2016 50
Table 30: France, Pay Later Card Transaction Values by Scheme (US$ Billion), 2012-2016 50
Table 31: France, Pay Later Card Transaction Values by Issuer (EUR Billion), 2012-2016 50
Table 32: France, Pay Later Card Transaction Values by Issuer (US$ Billion), 2012-2016 51
Table 33: France, Credit Cards in Circulation (Million), 2012-2020 51
Table 34: France, Credit Card Transaction Volumes, 2012-2020 51
Table 35: France, Credit Card Transaction Values (EUR), 2012-2020 52
Table 36: France, Credit Card Transaction Values (US$), 2012-2020 52
Table 37: France, Credit Cards in Circulation by Scheme (Million), 2012-2016 52
Table 38: France, Credit Card Transaction Values by Scheme (EUR Billion), 2012-2016 53
Table 39: France, Credit Card Transaction Values by Scheme (US$ Billion), 2012-2016 53
Table 40: France, Charge Cards in Circulation (Million), 2012-2020 53
Table 41: France, Charge Card Transaction Volumes, 2012-2020 53
Table 42: France, Charge Card Transaction Values (EUR), 2012-2020 54
Table 43: France, Charge Card Transaction Values (US$), 2012-2020 54
Table 44: France, Charge Cards in Circulation by Scheme (Million), 2012-2016 54
Table 45: France, Charge Card Transaction Values by Scheme (EUR Billion), 2012-2016 55
Table 46: France, Charge Card Transaction Values by Scheme (US$ Billion), 2012-2016 55
Table 47: France, Prepaid Cards in Circulation (Million), 2012-2020 55
Table 48: France, Prepaid Card Transaction Values (EUR Million), 2012-2020 55
Table 49: France, Prepaid Card Transaction Values (US$ Million), 2012-2020 55
Table 50: France, Merchant Acquiring Transaction Volumes (Billion), 2012-2020 56
Table 51: France, Merchant Acquiring Transaction Values (EUR Billion), 2011-2020 56
Table 52: France, Merchant Acquiring Transaction Values (US$ Billion), 2012-2020 56
Table 53: France, Acquirers' Transaction Volumes (Billion), 2012-2016 56
Table 54: France, Acquirers' Transaction Values (EUR Billion), 2012-2016 57
Table 55: France, Acquirers' Transaction Values (US$ Billion), 2012-2016 57
Table 56: France, Retail Outlets and Card-Accepting Merchants (Thousand), 2012-2020 57
Table 57: France, Debit Card Average Interchange Fees (%), 2012-2016 57
Table 58: France, Debit Card Merchant Service Charge and Interchange Fee (%), 2012-2020 58
Table 59: France, Pay Later Card Average Interchange Fees (%), 2012-2016 58
Table 60: France, Pay Later Card Merchant Service Charge and Interchange Fee (%), 2012-2020 58
Table 61: Definitions of Commonly Used Terms 59
Table 62: Common Features of Payment Cards 60

List of Figures
Figure 1: France, Payment Instrument Shares by Transaction Value (%), 2012 vs 2016 12
Figure 2: France, Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016 13
Figure 3: France, E-Commerce Value 14
Figure 4: France, Population and Economic Indicators 24
Figure 5: France, ATMs, POS Terminals and Household Consumption 25
Figure 6: France, Payment Cards Transaction Value and Cards in Circulation, 2012-2020 27
Figure 7: France, Debit Card Penetration and Turnover Per Card 29
Figure 8: France, Debit Cards Scheme and Issuer Transaction Value Share (%), 2016 31
Figure 9: France, Pay Later Card Penetration and Turnover Per Card 33
Figure 10: France, Pay Later Cards Scheme and Issuer Transaction Value Share (%), 2016 35
Figure 11: France, Prepaid Cards in Circulation and Transaction Value, 2012-2020 39
Figure 12: France, Merchant Acquiring Transaction Volume and Value, 2012-2020 40
Figure 13: France, Acquirers' Market Share in Terms of Transaction Volume and Value (%), 2016 41
Figure 14: France, Average Merchant Service Charge and Interchange Fee (%), 2012-2020 42

Companies Mentioned
Crédit Agricole
Crédit Mutuel
BPCE Bank
Société Générale
La Banque Postale
BNP Paribas
Cartes Bancaries