I. INTRODUCTION
Report Scope and Methodology
Executive Summary

II. BUSINESS ENVIRONMENT
Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties

III. BEER INDUSTRY ASSESSMENTS
Beer Industry Structure
Market Size and Growth
Major Producer Facility Locations and Output
Market Share of Key Producers
Labor Costs
Potential Entrants
Major Distributors
Major Foreign Investments
Technology Development

IV. BEER PRODUCTION AND DEMAND
Overview
Beer Production and Demand
Qingdao
Yanjing
Budweiser
Zhujiang
Suntory
Reeb
Tiger
Blue Ribbon
Rheinech
Hapi
Carlsberg
Snowbeer
Huiquan
Lanjian
Others
Beer Imports and Exports
Pricing Trends

V. BEER CONSUMPTION BY MARKET
Beer Markets Outlook Overview
Government Packaging Regulations
Population by Age Group
Consumer Spending Trends
Beer Consumption by Region
Beer Demand by Market
Retails
Retail Market Outlook
Beer Demand in Retail Markets
Restaurants
Retardant Market Outlook
Beer Demand in Restaurants

VI. MARKETING STRATEGIES
Distribution System in China
China’s Distribution System
Beer Distribution Channels
Transportation and Freight Infrastructure
Communications
China’s Market Entry
Licensing
Franchising
E-commerce
Trading Companies and Local Agents
Representative Offices and Chinese Subsidiaries
Wholly Foreign Owned Enterprises

VII. BEER PRODUCER DIRECTORY
Beer Producer Profiles
Distributors
Major Supermarkets
Trading Companies
Research Institutions and Associations

LIST OF TABLES
I. INTRODUCTION
Economic Outlook Summary
Beer Supply and Demand Summary

II. BUSINESS ENVIRONMENT
Key Economic Indicators
Industrial Output
Population and Labor Force Trends
Foreign Investment and Loans
Foreign Trade
Key Commodity Exports from China
China’s Exports to its Leading Trade Partners
Key Commodity Imports into China
China’s Imports from Its Leading Trade Partners

III. BEER INDUSTRY ASSESSMENTS
Major Producer Facility Locations and Output
Market Share of Key Producers
Major Foreign Investments

IV. BEER PRODUCTION AND DEMAND
Beer Production and Demand
Qingdao
Yanjing
Budweiser
Zhujiang
Suntory
Reeb
Tiger
Blue Ribbon
Rheinech
Hapi
Carlsberg
Snowbeer
Huiquan
Lanjian
Others
Beer Imports and Exports

V. BEER CONSUMPTION BY MARKET
Total Beer Consumption by Market
Population by Age Group
Consumer Spending Trends
Beer Consumption by Region
Beer Demand by Market
Retail Market Outlook
Beer Demand in Retail Markets
Retardant Market Outlook
Beer Demand in Restaurants

LIST OF CHARTS
Beer Production and Demand Summary
China’s GDP and Industrial Output
Population Trends
Industrial Output by Ownership
Foreign Investments and Loans
China’s Imports and Exports
Key Commodity Exports from China
Key Commodity Imports into China
Beer Output
Beer Production and Demand
Beer Exports and Imports