1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer

2 Online Advertising Spend Market Share Analysis
2.1 UK Online Advertising Spend
2.2 Market Share Analysis

3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics

4 UK Online Advertising Spend by Industry
4.1 Snapshot of Key Verticals
4.2 Leisure Travel & Tourisms Online Ad Spend
4.2.1 Snapshot, 2011-2020
4.2.2 Analysis by Marketing Objective
4.2.3 Analysis by Channel Spend - Desktop vs. Mobile

List of Tables
Table 1: UK Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020
Table 3: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: UK Population Analysis (Million), 2010-2019
Table 5: UK Inflation Trends (%), 2010-2019
Table 6: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: UK Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: UK Mobile Internet User Analysis (Million), 2010-2019
Table 12: UK Number of Internet and Social Media Users (Million), 2010-2019
Table 13: UK Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: UK Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: UK Online Spending per Internet User (US$), 2010-2019
Table 20: UK Online Mobile Spending per Online User (US$), 2010-2019
Table 21: UK Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 22: UK Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 23: UK Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

List of Figures
Figure 1: Methodology Framework
Figure 2: UK Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020
Figure 4: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: UK Population Analysis (%), 2014
Figure 6: UK Inflation Trends (%), 2010-2019
Figure 7: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: UK Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: UK Mobile Internet User Analysis (Million), 2010-2019
Figure 13: UK Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: UK Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: UK Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: UK Online Spending per Internet User (US$), 2010-2019
Figure 21: UK Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: UK Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 23: UK Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 24: UK Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 25: UK Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020